This document provides a shot-by-shot description of 16 shots from a music video. The shots consist mainly of medium close-ups and medium shots of the singer Florence, sometimes with a heart-shaped flower arrangement. Florence enacts the lyrics of a song about a volatile relationship, with shots showing her with no visible injuries in some shots and then holding or positioned near the flowers in other shots. There is also a shot of a bed with a plastic sheet blowing to represent it being set on fire. The shots continue in a linear progression with no camera movement except some slight shaking and panning/tilting in a few shots.
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• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
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Media storyboard 1
1. Shot 1
“You hit me once...”
ECU of Florences eyes
No movement
Vignette effect around the
edges of the shot which
surrounds her eyes
No mise-en-scene visible
2secs
First shot so no editing and
straight cut to next shot
2. Shot 2
“...i hit you back, you gave a kick I gave a slap...”
MCU of Florence with her
face in the centre of the
shot
No camera movement
Vignette effect around the
edge of shot fades outwards
during the shot
Heart shaped flower
arrangement held around
florences head
4secs
Straight cut from previous
shot
3. Shot 3
“...you smashed a plate over my head then I set fire to our
bed”
Medium shot of Florence with
her in the centre third of the
shot
No camera movement
Vignette has completely faded
out by this shot
Florence is wearing a floral top
which matches the flowers she
was holding up in the previous
shot
5secs
Straight cut from previous shot
4. Shot 4
No lyrics
Medium close up of Florences
legs and feet
Camera shakes around in time
to the music and her footsteps
Florence is wearing striped
tights and high heels
1.5secs
Straight cut from previous shot
5. Shot 5
“You hit me once...”
Mediums shot of Florence
with Florence in the centre of
the frame
No camera movement
Heart shaped flower display
behind Florence and is
positioned so her head fits in
the centre of the heart
2secs
Straight cut from previous
shot
6. Shot 6
“... I hit you back, you gave a kick...”
MLS of Florence in the
centre of the frame
No camera movement
Only Florence is visible, no
other props or Mise-en-
scene
3secs
Straight cut from previous
shot
7. Shot 7
“... I gave a slap, you smashed a plate over my
head...”
High angle MCU of Florence
with her in the centre third of
the shot
No camera movement
Only Florence is visible in
shot, no other props or
mise-en-scene
4secs
Straight cut from previous
shot
8. Shot 8
“... then I set fire to our...”
MCU of Florence in centre
frame with the flowers being
the most dominant aspect of
the shot
No camera movement
Same flower display as
before in a similar position
to shot 2
2secs
Straight cut from previous
shot
9. Shot 9
“...bed”
MCU changing to a medium
shot of Florence taking up
most of the shot with her
head and the flowers in the
right-most third of the shot
Camera slowly pans out
away from the bed
Florence is laying on a plain
bed with the flower display
behind her head
1.5secs
Straight cut from previous
shot
10. Shot 10
No lyrics
MCU of Florence with her in
centre frame
No camera movement
Florence is holding up the
flower display and moving
around
0.5secs
Straight cut from previous
shot
11. Shot 11
“woah” (only heard)
Medium shot of the bed
No camera movement
Florence gets out of the bed
and plastic sheets start
blowing to represent the bed
being on fire
2secs
Straight cut from previous
shot
12. Shot 12
“My black eye cast no...”
Medium shot of Florence
with her and the heart taking
up the centre third of shot
No camera movement
Flower display is placed
behind Florence so her
head in shown to be in the
centre of the heart
1.5secs
Straight cut from previous
shot
13. Shot 13
“...shadow”
MLS of the bed with the fire
effect taking up the left and
centre thirds while the heart
takes up the right third
Camera rises upwards and
tilts down to show the whole
bed
The plastic fire effect covers
most of the bed while the
flowers are still placed on
the pillow in the same place
as in shot 11
1sec
Straight cut from previous
shot
14. Shot 14
“...your red eye sees no...”
MCU of Florence and the
flowers with them both in
the centre of the frame but a
different camera position is
used
Camera tilts and pans to
follow Florence as she
moves about.
Florence moves about while
looking where the original
camera shot would have
been
1.5secs
Straight cut from previous
shot
15. Shot 15
“...blame”
MCU of Florence with her
slightly to the left of centre
frame
Slight shaking of the camera
in time to the music
Florence moves about and
dances briefly and no other
props or mise-en-scene
visible
0.5secs
Straight cut from previous
shot
16. Shot 16
“Your slaps don't stick...”
Medium shot of Florence
with her and the flowers in
centre frame.
No camera movement
Flowers held behind her
with them positioned so the
her head is in the centre of
the heart
1sec
Straight cut from previous
shot