Downloaded 69 times
Uploaded byDimas Kurniantoro Aji
Media planning
This document outlines the key elements of an effective media plan, including defining client objectives and target audiences, determining appropriate communication goals and timing strategies across various media channels, and selecting specific media vehicles to recommend in order to meet objectives, with an emphasis on execution, evaluation, and adjustment of the plan as needed.
Media planning
- 1.
- 2. Elements of MediaPlan • Client Request & Marketing Objective • Media Objective • Media Strategies • Media Tactics & Media Vehicle Selection • Plan Recommendation
- 3. Client Request & MarketingObjective • Business/Sales Objective • Strategies for Upcoming Year • Initiatives • Research/Industry Trends
- 4. Media Objective • Who?Define Target Audience • How Often? * Communication Goals * Reach/Frequency * Continuity/Flighting/Pulsing • Budget Consideration
- 5. Media Strategies • Where?Geography and Markets • When? Timing and Seasonality • What? Media Mix (Channels)
- 6. Media Tactics &Media Vehicle Selection • Digital • Magazines • Newspapers • Radio • TV & Cable • Out-of-Home
- 7. Plan Recommendation • Execute •Evaluate • Adjust if needed
- 8.