2. Idea 2
• There is a shy timid boy who has no
confidence. He sprays the deodorant and
becomes more confident and outgoing and
starts talking to a group of girls.
3. USP
• Our unique selling point is that we have two
deodorants a men's and women's with
different colours on the cans and different
designs.
4. Target Market
• Our target market is 16 to 25 year olds, this is
because we want to focus on a specific age
band that go out clubbing and generally have
fun which reflects with our deodorant.
