Media Managing Phase 2.pptx
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Media relations aims to gain positive coverage in mass media like print, broadcast, internet and support media without spending on advertising. It involves an organization working with media creators to keep the public informed of its goals, practices and policies in a credible way. The document outlines that print media includes physical publications, broadcast media uses electronic signals for radio and TV, support media reinforces other messages, and internet includes online services.
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Media Managing Phase 2.pptx
- 2. WHAT IS MEDIA RELATIONS? The aim of media relations is to optimize positive coverage in the mass media without having to spend money on advertising. Has to do with an organization working alongside media to keep people aware of its aims, practices, and policies in a good , credible and steady way. This implies working with the people who create the features and news in the mass media. CIC
- 3. TYPES OF MEDIA CIC Print Media Support Media Broadcast Media Internet
- 4. CIC TYPES OF MEDIA Paper publications circulated in the form of physical editions of newspapers, books, magazines, journals, newsletters, and brochures. PRINT MEDIA
- 5. CIC TYPES OF MEDIA SUPPORT MEDIA Used to reinforce or supplement a message being delivered via some other media vehicles.
- 6. CIC TYPES OF MEDIA BROADCAST MEDIA It is a media that uses electronic transmission of radio and television signals that are intended for general public.
- 7. CIC TYPES OF MEDIA INTERNET Comprises of services such as email, social media sites, websites, and internet-based radio and television.
Editor's Notes
- The earliest form of Mass Communications Newspapers: Current events, serious and interesting issues about the government, sports, economics and other announcements. (Broadsheet, Local News Paper, and Tabloid) Magazines: Unlike newspapers, magazines at periodical. (Monthly, Quarterly, Semestral, Annual)… Read only by specific audience. Journals: Contain developments of a company. Unlike newspapers and magazines, journals are intended for an academic or technical audience, not general readers. Newsletters: Generally contain one main topic of interest sent to its recipients.
- Support Media: To reach those people in the target audience that primary media (TV, print, etc.) may not have effectively reached.
- In every household, there is a radio or television. People have these instruments in their homes because listening to the radio or watching TV are the most convenient way of being updated about information and entertainment.
- They also call the internet as the new media. It has several functions and makes life easier.