Media Information Sources

1. Sources of
Information

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 Local or Indigenous Knowledge
refers to the cumulative and
complex bodies of knowledge,
know-how, practices and
representations that are
maintained and developed by
local communities, who have
long histories of interaction with
the natural environment.

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A library is a collection of resources, such as books,
periodicals, audiovisual materials, and other types of
media, that are organized and made available for
people to use. Libraries are typically run by institutions,
such as schools, universities, governments, or
communities, and they can serve a wide range of
purposes, including education, research, entertainment,
and cultural preservation.
In addition to physical materials, many libraries also
offer digital resources, such as e-books, online
databases, and digital archives. Libraries play an
important role in promoting literacy, providing access to
information and knowledge, and supporting intellectual
and cultural development.

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 Academic Library
 Public Library
 School Library
 Special Library

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Academic Library
Serves colleges and universities
Public Library
Serves cities and towns of all types
School Library
Serves students from Kindergarten
to Grade 12
Special Library
Are in specialized environments, such as hospitals, corporations,
museums, the military, private business, and the government.

6. It is a global computer
network providing a variety
of information and
communication facilities,
consisting of interconnected
networks using standardized
communication protocols.
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Reliability
Accuracy
Value
Information is said to be reliable if it can be verified
and evaluated. Others refer to the trustworthiness of
the source in evaluating the reliability of information.
Authority
Timeliness

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Accuracy refers to the closeness of the report to the
actual data. Measurement of accuracy varies,
depending on the type of information being evaluated.
Forecasts are said to be accurate if the report is similar
to the actual data.
Financial information is considered accurate if the
values are correct, properly classified, and presented.

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1.) Look for facts.
2.) Cross-reference with other sources for consistency.
3.) Determine the reason for writing and publishing the
information.
Information is said to be of value if it aids the user
in making or improving decisions

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Much of the information we gather daily do not come
from a primary source but are passed on through
secondary sources such as writers, reporters, and
the like. Sources with an established expert on the
subject matter are considered as having sound
authority on the subject.

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Reliability, accuracy, and value of information may vary
based on the time it was produced or acquired. While a
piece of information may have been found accurate,
reliable, and valuable during the time it was produced, it
may become irrelevant and inaccurate with the passing
of time (thus making it less valuable). Other information
may be timeless, proven to be the same in reliability,
accuracy, and value throughout history

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1.) Check the Author
2.) Check the Date of Publication or of update
3.) Check for Citations
4.) Check the Domain or owner of the site/page.

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 Mass media refers to various forms of
communication technologies that are
used to reach a large audience or
mass of people. These media include
traditional channels such as print
(newspapers, magazines), broadcast
(television, radio), and cinema, as
well as newer digital channels like the
internet, social media platforms, and
mobile devices.

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 refer to the languages that
are used to communicate
information through various
forms of media, such as
written, spoken, visual, or
digital media.

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Comes from the French word meaning
“type” or “class”.
Can be recognized by its common set of
distinguishing features (Codes and
Conventions)

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CODES
Are systems of signs,
which create meaning.
CONVENTIONS
Are the generally accepted
ways of doing something.

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TYPES OF
CODES
TECHNIC
AL
SYMBOLI
C
WRITTE
N

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Ways in equipment is
used to tell the story
(camera techniques,
framing, depth of fields,
lighting and etc.)

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Show what is beneath
the surface of what we
see ( objects, setting,
body language, clothing ,
color, etc.)

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Use of language style and textual layout
(headlines, captions, speech bubbles,
language style, etc.)

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1. Which of the following is an example of a media information
source?
a) A local library
b) A TV news broadcast
c) An indigenous elder's oral tradition
d) A personal diary
2. Which of the following is NOT a traditional media
information source?
a) Newspaper
b) Radio
c) Television
d) Internet

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3. Which of the following is a benefit of using a library as an information
source?
a) Libraries always have the most up-to-date information available.
b) Libraries provide a curated collection of information sources.
c) Libraries are the only place to access information on niche topics.
d) Libraries are accessible 24/7 from anywhere with an internet connection.
4. What is the term used to describe knowledge that is
unique to a particular culture or community?
a) Traditional knowledge
b) Scientific knowledge
c) Indigenous knowledge
d) Modern knowledge

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5. Which of the following is an example of mass
media?
a) A community radio station
b) A personal blog
c) A church newsletter
d) A text message
6. Which of the following is a primary purpose of a library?
a) To provide access to books and other materials for borrowing
or research
b) To sell books and other materials for a profit
c) To provide entertainment through films and music
d) To provide social gathering spaces

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7. Which information source is the most
traditional way to find information?
a) Library
b) Internet
c) Mass media
d) Indigenous knowledge
8. Which source of information is most accessible
and widely used by people around the world?
a) Indigenous knowledge
b) Library
c) Internet
d) Mass media

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9. Which of the following information sources includes
books, journals, magazines, and other print materials?
a) Library
b) Internet
c) Mass media
d) Indigenous knowledge
10. Which of the following information sources refers to the means
of communication that reach a large audience, such as television,
radio, and newspapers?
a) Library
b) Internet
c) Mass media
d) Indigenous knowledge