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Mass media refers to various communication mediums including television, radio and newspapers that reach a large audience. Hall's Theory discusses how the media influences the audience's interpretation of messages through the concepts of encoding and decoding. Brainstorming is a group creativity technique used to generate numerous ideas around a topic. The 5Ws refer to questions of who, what, when, where, and why that are useful for gathering facts about events or topics. Media influence explores how mass media impacts society through agenda-setting and priming.
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