MEDIA AND INFORMATION LANGUAGES

1. MEDIA & INFORMATION
LANGUAGES
Week 6

2. Let’s Examine
Definition of Terms:
1. Audience – pertains to a group of spectators in a public event.
Example:
a. the attendees of a painting exhibit
b. An assembled group of music enthusiasts who are attending
a concert or musical performance
c. A collective readers of a literary work.
In the essence, the audience of different media platforms are
the readers of print media, TV viewers, moviegoers, and
internet users.
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3. Let’s Examine
Definition of Terms:
2. Stakeholders – is a group of people or organization that has the same
interest or concern with a particular group. This group’s objectives,
policies, and actions should meet and satisfy the needs of stakeholders
and take their interests or concerns into consideration.
The audience of the different media platforms can also be deemed as
stakeholders since they are the direct beneficiaries of what the media
produce.
Producers regard the audience and the stakeholders as valued
clients or customers who patronize what they offer.
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4. PRODUCERS OF MEDIA
Authors and journalists
delivers news and other
information to the readers,
may it be on print of via the
Internet.
Editors collaborate with
them to ensure that the
material is well organized
and free from content or
grammatical errors.

5. PRODUCERS OF MEDIA
Broadcast media includes
TV, radio, and film.
Directors create films, TV
programs, and radio shows,
and work alongside talents
or performers so that they
could provide viewers with
quality shows.

6. Guidelines for Media Producers.
After WW II, the publisher of Time and Life Magazines, Henry Luce
requested the president of the University of Chicago, Robert Hutchins, to
form a commission that would set the proper function of the media in a new
era of democracy. The commission was formed in response to the public’s
criticism over media ownership.
Based on the recommendations from the 1947 Hutchins Commission,
guidelines for journalists and broadcasters were wet so that they would
have accountability on their profession.
Later on, the 1947 Hutchins Commission became known as the
Commission on Freedom of the Press.
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7. Summarized version of the guidelines from the report of the
Commission on Freedom of the Press:
1. As professionals, they have an obligation to society to use their freedom of
expression responsibly. They should not abuse this freedom or use this
power for exploitation or self-interest.
2. They should prioritize the welfare of the society over their careers.
3. They should present news that is accurate, objective, and meaningful.
4. They should express unbiased points of view, comments, and criticisms.
5. They should represent marginalized people like the minority groups.
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8. Codes of Ethics for Media Producers
 Codes pertains to a set of
standards, principles, and policies
that practitioners of a particular
sector should observe.
 A duly recognized organization
composed of practitioners from that
profession form the code of ethics.
 Following these codes will maintain
professionalism and ensure that
tasks will be carried out efficiently
and effectively.
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9. Codes of Ethics for Media Producers
 Ethics is a set of values observed
by an individual based on grounded
principles.
 Codes of ethics serves as guide for
professionals on how they should
properly conduct their work.
 If professional abide diligently to the
code of ethics, stakeholders can
expect quality service, or they may
receive assistance in the event that
their needs are not met.
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10. SPJ Code of Ethics
The members of the Society if Professional Journalists (SPJ) believe
that justice and democracy are important for the public’s enlightenment. To
carry this out, practitioners from their field should observe ethical journalism.
Ethical journalism ensures that the delivery of information is accurate, fair,
and thorough. The SPJ cited four principles as the foundation of ethical
journalism so that journalists and practitioners in the field of media will act
with integrity.
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11. SPJ Code of Ethics
Summary of the Code of Ethics for media providers, and producers
from the Society of Professional Journalists.
1. Seek truth and report it. Journalist should be honest, fair, and
courageous in gathering, reporting, and interpreting information.
2. Minimize harm. Ethical journalists treat sources, subjects, and colleagues
as human beings deserving of respect.
3. Act independently. Journalists should be free of obligations to any
interest other than the public’s right to know.
4. Be accountable and transparent. Journalists are accountable to their
readers, listeners, viewers, and each other.
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12. The Importance of Guidelines for Media Practitioners.
Guidelines are important because they will remind practitioners about their
responsibilities.
With guidelines ser for media providers and producers, they will know what
is expected of them to deliver.
Media is a powerful tool for communication since it can send information
instantly. Therefore, it can be subjected to misuse.
Code and guidelines serve as vanguards to protect its stakeholders from
abuse.
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13.  As a democratic country, Article III of the 1987
Constitution bestows to Filipino citizens the Bill of
Rights. Hence, any person, organization, or group that
violates these rights is subject to legal sanction as it is
the primary duty of the State to uphold the law and
protect its people.
Some laws require just payment for the use of media
platforms and the proper acknowledgement of
ownership. Penalties or fines are also given for the
abuse and misuse of media and information.
MEDIA LEGISLATION AND REGULATION

14. Evaluation of Messages from Media Producers Based on the
Codes and Conventions
Code can create a system wherein media providers and producers offer
platforms that are sensible and meaningful.
Without codes, they can be lured into creating platforms that are poorly
made of offensive for the sake of earning profit, which may have adverse
effects to its audience and stakeholders.
Conventions serve as avenues for media providers and producers to
discuss how they can improve their craft.
Conventions serve as a place where the government and its agencies can
address problems or issues so that they can be discussed to meet the
needs of the audience and the stakeholders.
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15. Effects of Media to its Audience and Stakeholders
The Media and Television Review and Classification Board (MTRCB) is
responsible for screening television programs and films, and evaluating the kind of
message these programs send to the audience, may it be comedy, romance, action,
drama, and documentaries.
Psychologists claim that media can influence a child’s behavior in various
ways. Children can learn violence and aggression from what they see on television.
In 2002, David Gauntlett introduced a method that explores how media can
influence people in a creative and positive way. In his approach, he asked the
participants to create collages or illustrations using metaphors from media.
Many other studies show both the positive and negative influences of media
to its users. Therefore, media providers and producers should offer platforms that
reflect values acceptable to society and become allies in safeguarding the welfare of
the people who are both their audience and stakeholders.
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16. PRIMARY GOALS
Annual Revenue Growth

17. QUARTERLY PERFORMANCE
2.0 2.0
3.0
5.0
2.4
4.4
1.8
2.8
4.3
2.5
3.5
4.5
-
1.0
2.0
3.0
4.0
5.0
6.0
Q1 Q2 Q3 Q4
Series 1 Series 2 Series 3
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18. AREAS OF GROWTH
B2B Supply chain ROI E-commerce
Q1 4.5 2.3 1.7 5.0
Q2 3.2 5.1 4.4 3.0
Q3 2.1 1.7 2.5 2.8
Q4 4.5 2.2 1.7 7.0
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19. MEET OUR TEAM
TAKUMA
HAYASHI​
President
MIRJAM
NILSSON​
Chief Executive
Officer
FLORA
BERGGREN​
Chief Operations
Officer
RAJESH
SANTOSHI​
VP Marketing
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20. MEET OUR EXTENDED TEAM
TAKUMA HAYASHI​ MIRJAM NILSSON​ FLORA BERGGREN​ RAJESH SANTOSHI​
President Chief Executive Officer Chief Operations Officer VP Marketing
GRAHAM BARNES ROWAN MURPHY ELIZABETH MOORE ROBIN KLINE
VP Product SEO Strategist Product Designer Content Developer

21. PLAN FOR PRODUCT LAUNCH
PLANNING
Synergize
scalable e-
commerce
MARKETING
Disseminate
standardized
metrics
DESIGN
Coordinate e-
business
applications
STRATEGY
Foster
holistically
superior
methodologies
LAUNCH
Deploy
strategic
networks
with
compelling
e-business
needs
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22. TIMELINE
Sep 20XX
Synergize scalable e-
commerce
Nov 20XX
Disseminate
standardized
metrics
Jan 20XX
Coordinate e-
business
applications
Mar 20XX
Foster holistically
superior
methodologies
May 20XX
Deploy strategic
networks with
compelling e-
business needs
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23. AREAS OF FOCUS
B2B MARKET SCENARIOS
o Develop winning strategies to keep ahead of the
competition
o Capitalize on low-hanging fruit to identify a ballpark
value
o Visualize customer directed convergence
CLOUD-BASED OPPORTUNITIES
o Iterative approaches to corporate strategy
o Establish a management framework from the
inside
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24. HOW WE GET THERE
ROI
o Envision multimedia-based expertise
and cross-media growth strategies​
o Visualize quality intellectual capital​
o Engage worldwide methodologies
with web-enabled technologies
NICHE MARKETS
o Pursue scalable customer service
through sustainable strategies​
o Engage top-line web services
with cutting-edge deliverables
SUPPLY CHAINS
o Cultivate one-to-one customer
service with robust ideas​
o Maximize timely deliverables for
real-time schemas
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25. SUMMARY
At Contoso, we believe in giving 110%. By using
our next-generation data architecture, we help
organizations virtually manage agile workflows.
We thrive because of our market knowledge and
great team behind our product. As our CEO says,
"Efficiencies will come from proactively
transforming how we do business."
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26. THANK
Mirjam Nilsson​
mirjam@contoso.com
www.contoso.com
YOU