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Media and Communications Training Session 1
The document emphasizes the importance of effective communication in housing advocacy, focusing on changing negative narratives about landlords and housing providers. It presents strategies for engaging with various stakeholders, addressing misconceptions, and highlighting the need for rental assistance for vulnerable families. Additionally, it encourages a compassionate and proactive approach in advocating for housing solutions amidst challenges.
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Media and Communications Training Session 1
- 1. Message Matters Part I:Making the story
- 2. What is theCenter for Housing Economics The Center for Housing Economics advocates for an efficient housing market that provides abundant housing everywhere for people of all levels of income. • Better data • Better ideas • Changing the narrative
- 3. What do youdo? Opening role play – What do you do? • Person you meet for the first time • Media • Elected official or community leader
- 4. What do theyask? Role play •Questions from a resident? •Questions from an elected official? •Questions from a reporter?
- 5. How we talkabout ourselves • Comfortable • Confident • Concise • Don’t explain • Don’t complain • Don’t get trapped • “Do you have any questions for my answers?”
- 6. Nightingale herself spentevery waking minute caring for the soldiers. In the evenings she moved through the dark hallways carrying a lamp while making her rounds, ministering to patient after patient. The soldiers, who were both moved and comforted by her endless supply of compassion, took to calling her “the Lady with the Lamp.”
- 7. Dr. Rey isalso known for the low and smaller incision tummy tucks as well as the Brazilian Butt Lift, where fat is suctioned from areas such as the abdomen and thighs and then transferred to the buttocks.
- 8. What’s the dominantnarrative? What people think about rental housing ownership and management. –Passive income –“You have a house already, they don’t” –You sell housing for a profit –It’s all about the money
- 9. Have you everbeen poor? What do poor people worry about? •Transportation •Food •Housing •Other expenses
- 11. The message problemis . . . . . the Benoit problem
- 13. Housing Providers Advocates Whatthey say about Greedy Racist White men Wealthy Mean Landlords “Miscreants” Vulnerable Oppressed Helpless Weak Poor People of color “None of us planned to be in this situation.” What we say about Hardworking Dedicated Innovative Longsuffering Vulnerable Oppressed “Everyone is hurting. But landlords have no (legal) remedies” Lying Greedy Socialists Taking advantage Power hungry Ignorant “Another one sided view” Message Matrix
- 14. Message Matrix Housing ProvidersAdvocates What they say about Greedy Racist White men Wealthy Mean Landlords “Miscreants” Vulnerable Oppressed Helpless Weak Poor People of color “None of us planned to be in this situation.” What we say about Hardworking Dedicated Innovative Longsuffering Vulnerable Oppressed “Everyone is hurting. But landlords have no (legal) remedies” Lying Greedy Socialists Taking advantage Power hungry Ignorant “Another one sided view”
- 15. Turning the storyaround Using their words to make our point •Common language •Where is there agreement? •Mapping the message •Getting beyond your frustration (Who should speak?)
- 16. Break the narrative Rewritethe story; Become a rent relief advocate • Rational self-interest and the “Do gooder” • Needle and the record • Mad-Libs • “Do you have any questions for my answers” • Never complain and never explain
- 17. What do wesay? Who are we? •“I provide housing for people who need it.” •“I provide housing for 25 people.” •“I provide housing for 7 families in Indianapolis.”
- 18. What are weworried about? •“I’m really worried about the families I serve.” •“A lot of these people are vulnerable.” •“None of us planned to be in this situation.”
- 19. What do wewant? •“My families and people I serve need rental assistance.” •“Without rental assistance now, these families will have bigger problems.” •“What’s taking so long to get help and why is it so complicated?”
- 20. We won’t everuse . . . • Units • Landlords • Tenants • Taxes • Mortgages • Utilities • Pay my bills • “I’ll just raise the rent” • “I’ll just raise my credit scores” • “What about us?”
- 21. Case Study Local NPRstation KUOW emailed. “I’m looking to produce a follow-up segment on how housing providers are weathering the pandemic one- year in, especially as the eviction moratorium is extended and the new federal administration takes office.” “Happy to help. Can we talk for a few minutes and get a bit more about the context it will in. I’ll get some folks lined up. How many are you looking for?”
- 22. Morris Groberman andBrett Frank-Looney
- 23. What happened next? “Bill,the team and I greatly appreciate your patience and flexibility, and as the pandemic continues, we’d love to hear from you again if funds are (or aren’t) distributed for you. We have Mayor Durkan and King County Executive Dow Constantine on each week, so I will make a note to ask the Mayor tomorrow about the undistributed funds and the Executive when he’s on next Tuesday (and we open those segments for community calls, if you’d like to call in as well).”
- 25. Closing Role Play Whatdo you do? •Person you meet for the first time •Media •Elected official or community leader
- 26. Closing Role Play Whatdo they say? •Questions from a resident? •Questions from an elected official? •Questions from a reporter?
- 27. Homework Write a 25-wordresponse to a question from a resident, elected official, or reporter based on what we’ve talked about today.