The print campaign will promote three major events in the upcoming EAFL season over six months: pre-season launch, an international game, and the Desert Bowl. RAM Trucks will sponsor branded editorial content and advertisements. There will also be a social media campaign titled "My Perfect UAE Driving Experience" where participants create and share Pinterest boards of their ideal drive, tagged with #MyRAMmiddleeast. An event package including a golf day, training camp, and gala dinner will raise the profile of the EAFL with potential UK and India exposure. RAM will sponsor and promote across print, digital, and events.