70% of mobile shopping app users make a purchase

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A new study by the Global Web Index brings some incredible mobile commerce numbers and may answer the age old “app vs mobile web” question once and for all. According to the study there are over 500 million mobile shoppers globally and the largest grouping is in the coveted 16-44 year old range. Questions? Well, if that isn’t enough ammunition to arm your mobile strategy, the study also lays waste to the idea that you don’t need a shopping app…watch the episode to find out why.

70% of mobile shopping app users make a purchase

Our team conducted research to learn about the apps college students use most. We created an "App Chat" Facebook page and asked questions on Twitter, LinkedIn, and our personal Facebook pages. Facebook posts received the most responses, with students mentioning social apps like Facebook, entertainment apps like Pandora, and productivity apps like Maps. However, our efforts did not receive much engagement overall, perhaps because students feel overwhelmed by the number of apps. We concluded that while people use apps heavily, they may not want to discuss them extensively.

Line business seminar_sep2014

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WENET LEBANESE SHOPS - MOBILE APP

weid1976

Our App combines between shopping and marketing, between shops and consumers, where you as consumer will find all shops by categories and their updated products and offers, feel free to explore products and select from shops what you wish too and contact them to make up a deal, then benefit from offers and some times you may receive from them cash money coupons. As shops, feel free to upload unlimited count of products, make your offers, create your coupons, and we will do the rest, bringing customers to your door, managing your products, coupons, electronic fidelity e-cards and loyalty points. We offer also Advanced Push Notification with media management and traditional bulk SMS.

Mobile shopping app UX guidelines - Shopping User Experience in Australia

Objective Experience

Build a Competitive Mobile shopping app user experience! Advances in technology are changing the way customers shop for and purchase products in-store. According to Nielsen’s Digital Global Shopping Report, 61% of Asia-Pacific respondents (including Australians) conducted household grocery shopping research online in the last year alone. Smartphones, in particular, have become an important pre-shopping tool for customers to conduct activities traditionally completed in-store. Activities such as comparing prices and products, checking product availability, looking for coupons or specials, and reviewing product descriptions and nutritional information can be done before customers have even left their house. It is therefore imperative that retailers shift their strategic focus and harness new opportunities to serve their customers in ways that go beyond the traditional exchange of goods. Most grocery retailers have at least one mobile app, however, the question arises: Are they actually meeting the needs of their customer? In this whitepaper Objective Digital conducts an in-depth comparison between the mobile apps of Australia’s top four grocery retail chains; Aldi, Coles, IGA and Woolworths. We undertook: - Competitive usability review - Mobile app eye tracking usability in Sydney and prepared - Mobile shopping app heuristics - Mobile shopping app guidelines.

SearchLove San Diego 2017 | Jes Stiles | WhatsAppening with Chat App Marketin...

Distilled

Chat apps have grown to have more monthly active users than traditional social networks, but how do you leverage that reach for your brand? Diving into the world of messaging apps and their chatbots, Jes will discuss case studies of successful strategies; highlight tactics and practical tips for optimal user engagement; and look to the future to see how chat apps are positioning themselves against traditional websites and the potential impact of this.

LINE : The Social Network success story

HUB INSTITUTE

Scaling Through Simplicity—How a 300 million User Chat App Reduced Data Engin...

Spark Summit

Moving at the speed of a startup often means rapid iterative development, which can lead to a patchwork of systems and processes. In the early days at Kik (one of the most popular chat apps among U.S. teens), the data team was able to move extremely quickly but often at the expense of scalable data engineering. In this session, Kik’s head of data will share the eight things they did to save time and money. The team took their data stack from a complex combination of systems and processes to a scalable, simple, and robust platform leveraging Apache Spark and Databricks to make data super easy for everyone in the company to use.

LINE presentation at Tech in Asia meetup

Tech in Asia

LINE is a Korean messaging app that has expanded successfully in other Asian markets. Its core product allows free chatting, calling, video calling and sending stickers. To enter the US market, LINE analyzed its target market of tech savvy 13-32 year olds interested in pop culture. The marketing objectives are to increase the US user base to 20 million and become a top 20 app. The strategies use celebrities, events, ads and stickers to create awareness of LINE as a lifestyle brand for social connection. The implementation includes a Katy Perry endorsement, YouTube ads, billboards, selfie contests and branded stickers.

LINE Marketing in Thailand

Norasath Chaiwong

Unlocking Value in Device Data Using Spark: Spark Summit East talk by John La...

Spark Summit

HP ships millions of PCs, Printers, and other devices every year to customers in all market segments. More customers are seeking services provided with our products enabling new opportunities for HP to create services from the data we can collect from our devices. Every device we ship is an IoT endpoint with powerful CPU to capture rich data. Insights from this data are used internally to improve our products and focus on customer needs. In this presentation, John will focus on HP’s journey to enabling Big Data analytics from within a large enterprise environment. He will review the challenges and how HP decided on AWS, Apache Spark and Databricks as the foundation for their entry into Big Data Analytics. John will also review how HP uses Spark to build analytic services from the data they generate from their devices.

project

dnraj

The document presents a project report on developing a Live Chat application. It includes an introduction, organizational overview, proposed system details, and a system study. The proposed Live Chat system would allow users within an organization on a LAN to communicate in real-time through groups and private chats, addressing limitations of existing communication systems. The system study covers requirements, feasibility analysis, and hardware/software specifications for the client-server chat application.

How Much Does it Cost to Build a Mobile App for iPhone & Android?

Alex Sam

Are you up for the estimate of cost to build a mobile app? Well, then you have landed in the right place. This post informs about the various stages of app development that cumulatively contribute to the app development cost. To answer the question of “How much does it cost to develop a mobile app?” at one go is certainly not possible as it involves a lot of pricing models for developing various parts of an app. Additionally there is custom development and readymade solution route to develop an app. So this slideshow breaks down the cost factors and shows how much does it cost to create a mobile application from the scratch and through custom development. --Extra Tags-- cost to build a mobile app app development cost india how much does it cost to make an app for your business how much does it cost to develop an app the true price of starting from scratch how much does it cost to make a mobile app how much does it cost to make an app in india mobile app development cost estimate how much does it cost to create a mobile application how much does it cost to develop a mobile app how much does it cost to make a iphone app how much does it cost to make a android app how much does it cost to create a android app how much does it cost to create a iphone app how much does it cost to make a iphone app how much does it cost to make a android app Everything You Need To Know About Costing Of Mobile App how much does it cost to build a mobile app how much does it cost to build a mobile app for android how much does it cost to build a mobile app for ios how much does it cost to build a iphone app how much does it cost to build a android app how much does it cost to build a simple android app how much does it cost to make an app for your business

12 Key Levers of SaaS Success

David Skok

This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers: Optimizing the SaaS Funnel: - Get inside your customer’s head - Break down the funnel into microsteps - Identify bottlenecks - Use funnel math to make improvements 12 key levers within the funnel: 1) Product/Market fit 2) Top of the funnel flow 3) Conversion rate 4) CAC (customer acquisition cost) 5) Number of sales people 6) PPR (productivity per rep) 7) Getting enough leads 8) Pricing 9) Customer retention rate 10) Dollar retention rate 11) Months to recover CAC 12) Recruiting, onboarding & management

Big Brand Strategies for Mobile App Marketing

Scott Valentine, MBA, CSPO

The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business. It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps. All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy. Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.