M.b.a. semester system 2011-2012

PANJAB UNIVERSITY, CHANDIGARH-160014 (INDIA)
(Estd. under the Panjab University Act VII of 1947—enacted by the Govt. of India)

FACULTY OF
BUSINESS MANAGEMENT & COMMERCE

SYLLABI
FOR

Master of Business Administration (M.B.A.)
(Semester System)
Examinations, 2011-2012

--: o :--

© The Registrar, Panjab University, Chandigarh.
All Rights Reserved.

SYLLABI FOR MASTER OF BUSINESS ADMINISTRATION FOR THE
EXAMINATION OF 2011-2012
Note : 1. Examination in each subject will be of 3 hours duration except Strategic Management (MBA 7201).
2. The duration of Strategic Management (MBA 7201) will be 4 hours.
3. Maximum marks for external/written examination is 50 marks and Internal Assessment is 50
marks except for seminar and workshop courses.
Instructions to the Paper Setters: (Except for MBA 7201: Strategic Management).
IF THERE ARE TWO UNITS : Set 10 questions in all. Five questions from each unit. The students are
required to answer five questions in all selecting at least 2 questions from each unit.
IF THERE ARE FOUR UNITS : Set 10 questions in all. Two or Three questions from each unit. The
students are required to answer five questions in all selecting at least one question from each unit.
N.B.: Use of non-programmable calculators by the students in the Examination Hall is allowed. The
calculators will not be provided by the University.
SCHEME OF EXAMINATION

FIRST SEMESTER
Subject Code Paper Title Marks
MBA 6101 BUSINESS ECONOMICS 100
MBA 6102 BUSINESS STATISTICS 100
MBA 6103 MANAGEMENT ACCOUNTING 100
MBA 6104 ORGANISATIONAL BEHAVIOUR 100
MBA 6105 MARKETING MANAGEMENT 100
MBA 6106 WORKSHOP ON BUSINESS COMPUTING 50
MBA 6107 WORKSHOP ON BUSINESS COMMUNICATION 50
Total : 600

SECOND SEMESTER

MBA 6201 BUSINESS ENVIRONMENT 100
MBA 6202 HUMAN RESOURCE MANAGEMENT 100
MBA 6203 OPERATIONS MANAGEMENT 100
MBA 6204 FINANCIAL MANAGEMENT 100
MBA 6205 LEGAL ASPECT OF BUSINESS 100
MBA 6206 WORKSHOP ON RESEARCH METHODOLOGY 100
MBA 6207 SUMMER TRAINING REPORT AND VIVA-VOCE* 100
MBA 6208 COMPREHENSIVE VIVA-VOCE** 100
Total : 800
* At the end of the examination of 2nd Semester the students will undergo compulsory summer training for a period of 6-8 weeks.
Every student will submit the Summer Training Report within two weeks from the start of teaching for 3rd Semester.
** Comprehensive Viva-Voce of 2nd Semester would be based on papers taught in 1st and 2nd Semester.
(i)

MASTER OF BUSINESS ADMINISTRATION SYLLABUS
Note : 1. Examination in each subject will be of 3 hours duration except Strategic Management (601)
2. The duration of Strategic Management (601) will be 4 hours.
3. Maximum marks for external/written examination is 50 marks and Internal Assessment is 50 marks.
Instructions to the Paper Setters: (Except for MBA 601: Strategic Management)
IF THERE ARE TWO UNITS : Set 10 questions in all. Five questions from each unit. The students are required to answer five
questions in all selecting at least 2 questions from each unit.
IF THERE ARE THREE UNITS : Set 10 questions in all. Three or Four questions from each unit. The students are required to answer
five questions in all selecting at least one question and not more than two from each unit.
IF THERE ARE FOUR UNITS : Set 10 questions in all. Two or Three questions from each unit. The students are required to answer
five questions in all selecting at least one question from each unit.
IF THERE ARE FIVE UNITS : Set 10 questions in all. Two questions from each unit. The students are required to attempt five
questions in all selecting one question from each unit.
N.B.: Use of non-programmable calculators by the students in the Examination Hall is allowed. The calculators will
not be provided by the University.
THIRD SEMESTER
Subject Code Paper Title Marks
MBA 601 1. STRATEGIC MANAGEMENT 100
2. (a) ONE OF THE FOLLOWING GROUPS EACH WITH ANY FOUR PAPERS OUT 400
OF THE PAPERS LISTED GROUP-WISE
(b) TWO PAPERS FROM THE REMAINING GROUP 200
GROUP (A) : MARKETING MANAGEMENT
MBA 602 i ADVERTISING AND CONSUMER BEHAVIOUR
MBA 603 ii SALES AND DISTRIBUTION MANAGEMENT
MBA 604 iii MARKETING RESEARCH AND PRODUCT MANAGEMENT
MBA 605 iv INDUSTRIAL AND RURAL MARKETING
MBA 606 v MARKETING STRATEGIES AND MANAGEMENT
GROUP (B) : PRODUCTION AND TECHNOLOGY MANAGEMENT
MBA 607 i ADVANCED OPERATIONS RESEARCH
MBA 608 ii TOTAL QUALITY MANAGEMENT
MBA 609 iii TECHNOLOGY MANAGEMENT
MBA 610 iv INFORMATION TECHNOLOGY FOR COMPETITIVE ADVANTAGE
MBA 611 v ADVANCED PRODUCTION MANAGEMENT
GROUP (C) : FINANCIAL MANAGEMENT
MBA 612 i FINANCIAL ENGINEERING
MBA 613 ii MANAGEMENT CONTROL SYSTEM
MBA 614 iii STRATEGIC FINANCIAL MANAGEMENT
MBA 615 iv STRATEGIC COST MANAGEMENT
MBA 616 v PROJECT APPRAISAL AND FINANCE
GROUP (D) : HUMAN RESOURCE MANAGEMENT
MBA 617 i ORGANISATION DEVELOPMENT
MBA 618 ii MANPOWER PLANNING AND PERFORMANCE APPRAISAL
MBA 619 iii NEGOTIATING SKILLS AND PARTICIPATIVE DECISION MAKING
MBA 620 iv TRAINING AND DEVELOPMENT
MBA 621 v LABOUR LEGISLATION
GROUP (E) : SMALL BUSINESS AND BUSINESS ECONOMICS
MBA 622 i SMALL BUSINESS MANAGEMENT
MBA 623 ii ENTREPRENEURIAL DEVELOPMENT
MBA 624 iii GOVERNMENT BUSINESS INTERFACE
MBA 625 iv INDUSTRIAL STRUCTURE, ORGANISATION AND POLICY-I
MBA 626 v CORPORATE PLANNING-I
Total : 700

MASTER OF BUSINESS ADMINISTRATION SYLLABUS

FOURTH SEMESTER

Title Marks
MBA 627 1. RESEARCH PROJECT 100
2. (a) GROUP OFFERED IN THIRD SEMESTER WITH ANY THREE 300
PAPERS OUT OF THE PAPERS LISTED GROUP-WISE
(b) TWO PAPERS FROM REMAINING GROUPS 200

GROUP (A) : MARKETING MANAGEMENT
MBA 628 i INTERNATIONAL MARKETING
MBA 629 ii MARKETING OF SERVICE
MBA 630 iii LOGISTICS MANAGEMENT
MBA 631 iv E-MARKETING

GROUP (B) : PRODUCTION AND TECHNOLOGY MANAGEMENT
MBA 632 i COMPUTER AIDED DESIGN AND MANUFACTURING MANAGEMENT
MBA 633 ii PRODUCTIVITY MANAGEMENT
MBA 634 iii BUSINESS PROCESS REENGINEERING
MBA 635 iv ENTERPRISE RESOURCE PLANNING

GROUP (C) : FINANCIAL MANAGEMENT
MBA 636 i MANAGEMENT OF FINANCIAL SERVICES
MBA 637 ii INVESTMENT MANAGEMENT
MBA 638 iii CORPORATE TAX PLANNING
MBA 639 iv FINANCIAL STATEMENT ANALYSIS

GROUP (D) : HUMAN RESOURCE MANAGEMENT
MBA 640 i INDUSTRIAL RELATIONS AND LABOUR POLICY
MBA 641 ii LABOUR ECONOMICS
MBA 642 iii INDUSTRIAL PSYCHOLOGY AND SOCIOLOGY
MBA 643 iv MANAGEMENT OF DISCIPLINE AND DISCIPLINARY PROCEEDINGS

GROUP (E) : SMALL BUSINESS AND BUSINESS ECONOMICS
MBA 644 i SMALL BUSINESS ENVIRONMENT IN INDIA
MBA 645 ii CORPORATE PLANNING –II
MBA 646 iii ENTREPRENEURIAL DEVELOPMENT AND NEW ENTERPRISES
MANAGEMENT
MBA 647 iv INDUSTRIAL STRUCTURE ORGANISATION AND POLICY-II
MBA 648 VIVA VOCE 100

Total : 700

(iii)


SEMESTER-I

M.B.A. 6101: BUSINESS ECONOMICS

Objective : The objective of this course is to equip the students with basic knowledge of the concepts and
tools of economic analysis as relevant for business decision making.

UNIT-I

Nature and scope of business economics, concepts of economics and managerial decision making, demand
theory and techniques for demand estimation, demand forecasting. Production function for single product,
production function for multiple products, empirical evidence on the shape of cost curves, relevance of cost
theories in business decision-making.

UNIT-II

Market structure and degree of competition, profit maximization, price and output determination in the
short-run and long run: in perfect competition, monopoly, monopolistic competition and oligopoly.

UNIT-III

Utility analysis : Types of utility, relationship between total utility and marginal utility, critical appraisal of
law of diminishing marginal utility, explanation of law of equi-marginal utility, derivation of demand
curve with the help of utility analysis, validity of utility analysis in modern times.

UNIT-IV

Keynesian analysis: Keynesian theory of employment, consumption function, investment function,
multiplier, relevance of Keynesian economics after 1936.

References :

1. Ahuja, H.L., Advanced Economics Theory, S. Chand Group.
2. Browing, E.K. and Browing, J.M., Micro Economic Theory and Applications, John Wiley & Sons.
3. Dean, J., Managerial Economics, Prentice Hall.
4. Duncan, W.R. and Crook, J.N., Managerial Economics, Pearson Education.
5. Koutsoyiannis, A., Modern Micro-Economics, Macmillan.
6. Paul, S., Gupta, G. and Mote,V., Managerial Economics, Tata McGraw Hill.
7. Varshney, R.L. and Maheshwari, K.L., Managerial Economics, Sultan Chand & Sons.
8. Shapiro, E., Macro Economics, Galgotia Publishers.

2 MASTER OF BUSINESS ADMINISTRATION SYLLABUS

M.B.A. 6102 : BUSINESS STATISTICS
Objective : The objective of this paper is to acquaint the students with various statistical tools and
techniques used to business decision making

UNIT-I

Construction of frequency distributions and their analysis in the form of measures of central tendency and
variations, types of measures, skewness - meaning and co-efficient of skewness. Kurtosis. Index Numbers:
Definition and Methods of Construction of Index Numbers; Tests of consistency, Base shifting, Splicing
and Deflation; Problems in construction, importance of index numbers in Managerial decision making.

UNIT-II

Correlation analysis - meaning & types of correlation, Karl Pearson’s coefficient of correlation and
spearman’s rank correlation, regression analysis - meaning and two lines of regression, relationship
between correlation and regression co-efficient, time series analysis - measurement of trend and seasonal
variations, time series and forecasting.

UNIT-III

Probability - basic concepts and approaches, addition, multiplication and Bayes’ theorem, probability
distributions - meaning, types and applications, binomial, Poisson and normal distributions.

UNIT-IV

Statistical inference: Concept of sampling distribution, parameter and statistics, standard error.

Theory of estimation: Point and interval estimation, construction and confidence limits for mean.

Tests of significance - parametric v/s non-parametric tests, hypothesis testing, large samples, small
samples- chi-square test, z-test, t-test, binomial test, analysis of variance. Independence of Attributes,
Goodness of Fit and Test of Homogeneity.

References :

1. Anderson, Statistics for Business & Economics, Thomson Learning, Bombay.
2. Anderson, Quantitative Methods in Business, Thomson Learning, Bombay.
3. Bhardwaj, R.S, Business Statistics, Excel Books.
4. Gupta, S.P. & Gupta, M.P., Business Statistics, Sultan Chand & Sons, Delhi.
5. Levin & Rubin, Statistics for Management, Prentice Hall of India, N. Delhi.

MASTER OF BUSINESS ADMINISTRATION SYLLABUS 3

M.B.A. 6103 : MANAGEMENT ACCOUNTING
Objective : The objective of this course is to acquaint the students about the role, concepts, techniques and
methodology relevant to accounting function and to impart knowledge regarding the use of cost accounting
information in managerial decision making.

UNIT-I

Conceptual basis of accounting - nature and purpose of accounting, basic accounting concepts and
conventions underlying preparation of financial statements, forms of business organization, accounting
records, balance sheet equation, completing accounting cycle, preparation of profit and loss account and
balance sheet as per schedule-VI of Companies Act, 1956.

UNIT-II

Revenue recognition and measurement (AS-9), fixed assets (AS-10), inventory valuation (AS-2),
depreciation accounting (AS-6), intangible assets accounting (AS-26), financial statement analysis: ratio
analysis, common size statements, comparative analysis, trend analysis, cash flow analysis, accounting for
price level changes, human resource accounting, social and environmental accounting.

UNIT-III

Cost accounting objectives, cost accounting and management accounting, understanding and classifying
costs, overhead allocation, preparation of cost sheet, introduction to methods of costing, techniques of
costing: marginal costing and its managerial implications, budgetary control, standard costing and variance
analysis.

UNIT-IV

Contemporary issues in management accounting – value chain analysis, activity based costing, activity
based budgeting, target and life cycle costing, quality costing.

References :

1. Horngren, C.T., Sundem, G.L., Stratton, W.O., Introduction to Management Accounting, Prentice Hall
of India.
2. Khan, M.Y. and Jain, P.K., Financial Management: Text and Problems, Tata McGraw Hill.
3. Porwal, L.S., Accounting Theory; An Introduction, Tata McGraw Hill.
4. Ramachandran, N. and Kakani, R.K,. Financial Accounting for Management, Tata McGraw Hill.
5. Swamy, N. R., Financial Accounting : A Managerial Perspective, Prentice Hall of India.
6. Williams, J.R., Haka, S.F., Bettner, M.S. and Meigs, R. F., Financial and Managerial Accounting: The
Basis for Business Decisions, Tata McGraw Hill.


M.B.A. 6104 : ORGANISATIONAL BEHAVIOUR
Objective : This course emphasizes the importance of human capital in the organizations of today. It gives
an insight to the students regarding individual and group behavior in any organization.

UNIT-I

Introduction to OB: concepts, foundations, contributing disciplines to OB, role of OB in management
practices, challenges and opportunities for OB, OB in the context of globalization, scientific management
and human relation tools: Hawthorne experiments, introduction to human behavior, perception, attitudes
and job satisfaction

UNIT-II

Personality: meaning, determinants, theories, MBIT and big five model, leadership: theories, determinants,
style and challenges to leadership in India, motivation and morale: concept and applications,
communication: interpersonal communication, listening, feedback, counseling, organizational
communication.

UNIT-III

Group process: group and intergroup behaviour, group decision making, team management: types of teams,
teams in modern workplace, team v/s group, power: concept, bases of power, distinction b/w power and
authority, power distribution in organization, organizational politics: concept, consequences, reasons and
management of political behaviour, work stress: causes, organizational and extra organizational stressor,
individual and group stressor, effect of stress, stress coping strategies.

UNIT-IV

Conflict and inter-group behavior: sources of conflict, types of conflict, functional and dysfunctional
aspects of conflict, approaches to conflict management, organizational culture: functions of OC, creating
and sustaining of OC, development and implications of OC, organizational effectiveness: concept and
approaches to OE, factors in OE, effectiveness through adaptive coping cycle, organizational health
development, emotional intelligence.

References :

1. Luthans,F., Organizational Behavior, McGraw –Hill Inc.
2. Newstrom, J.W. and Davis, K., Organizational Behavior - Human Behavior at Work, The McGraw Hill
Companies, Inc.
3. Pareek, U., Understanding Organizational Behaviour, Oxford University Press, Delhi.
4. Robbins, S.P., Judge, T. and Sanghi, S., Organizational Behavior, Pearson Education.
5. Weiss, P., Organisational Behaviour and Change, West Group Publication.


M.B.A. 6105 : MARKETING MANAGEMENT
Objective : The course aims at making participants understand concepts, philosophies, processes and
techniques of managing the marketing operations of a firm with a view to better understand and appreciate
the complexities associated with the marketing function.

UNIT-I

Introduction to marketing: meaning, nature and scope of marketing, marketing philosophies, marketing
management process, concept of marketing mix, market analysis: understanding marketing environment,
consumer and organization buyer behaviour, market measurement and marketing research, market
segmentation, targeting and positioning.

UNIT-II

Product planning and pricing: product concept, types of products, major product decisions, brand
management, product life cycle, new product development process, pricing decisions, determinants of
price, pricing process, policies and strategies.

UNIT-III

Promotion and distribution decisions: communication process, promotion tools: advertising, personal
selling, publicity and sales promotion, distribution channel decisions – types and functions of
intermediaries, selection and management of intermediaries.

UNIT-IV

Marketing organization and control: organizing for marketing, marketing implementation & control, ethics
in marketing, emerging trends and issues in marketing: consumerism, rural marketing, societal marketing,
direct and online marketing, green marketing, retail marketing, customer relation marketing.

References :

1. Czinkota, M.R. and Kotabe, M., Marketing Management, Vikas Publishing, New Delhi.
2. Douglas, J., Darymple, J. and Parsons, L.J., Marketing Management: Text and Cases, John Wiley and
Sons.
3. Kotler, P., Marketing Management: Analysis, Planning, Implementation & Control, Prentice Hall of
India, New Delhi.
4. Michael, J.E., Bruce, J.W. and William, J.S., Marketing Management, Tata McGrawHill, New Delhi.
5. Perreault, W.D. and Jerome, E.M., Basic Marketing, Tata McGraw Hill, New Delhi.
6. Pride, W.M. and Ferrell, O.C., Marketing:Concepts and Strategies, Biztantra Press, Delhi.
7. Ramaswamy, V.S. and Namakumari, S., Marketing Management: Planning, Control, MacMillan
Press, New Delhi.
8. Zikmund, A., Marketing, Thomson Learning, Mumbai.


M.B.A. 6106 : WORKSHOP ON BUSINESS COMPUTING
Objective : The objectives of this paper are to develop skills in handling computer and use it as a strategic
resource in management.

UNIT-I

Overview of computer applications in public services, business and industry; Microsoft word – mail merge,
hyperlinks and bookmark; Microsoft excel – mathematical calculation, sorting, filtering, pivoting, chart,
macro, using financial accounting and statistical formulae; introduction to database and operational level
of any one corporate database viz. prowess

UNIT-II

Network: services and its classification; knowledge management using internet; search engines, techniques
to use search engine effectively; use of on-line databases (RBI//world bank/IMF etc.) in terms of data
extraction and report generation; html – basic html tags, web page designing using any software;
application of computers in project management: features, capabilities & limitations of project management
software (with reference to popular software viz. ms – project)

References :

1. Basandra, S. K., Computers Today, Galgotia Books.
2. Meredith, J, R. and Mantel, S. J., Project Management a Managerial Approach, John Wiley and Sons.
3. Powell, T.A., The Complete Reference to HTML, McGraw-Hill Osborne Media
4. Rajaraman, V., Fundamentals of Computers, Prentice-Hall.
5. Ram, B., Computer Fundamentals, New Age Publications.
6. Sinha, P.K. and Sinha, P., Foundation of Computing, BPB Publications, New Delhi.
7. Taxali, R., PC Software Made Simple, Tata Mcgraw Hill.


M.B.A. 6107 : WORKSHOP ON BUSINESS COMMUNICATION
Objective : The course aims at developing the communication skills of students – both written
communication and oral communication. The students will also be taught how to analyze cases and prepare
case reports.

UNIT-I

An introduction to business communication, elements of the communication models, types of
communication, barriers to communication, principles of written communication, Business letters: their
basic qualities, mechanics of letter writing, and specific types of letters, internal communication through
memos, minutes and notices.

UNIT-II

Principles of oral communication, speeches: speech of introduction, of thanks, occasional speeches, theme
speech, mastering the art of giving interviews in the following: selection or placement interview, appraisal
interview, exit interview, group communication: meetings and group discussions, report writing, principles
of effective presentations including use of audio-visual media, business and social etiquette.

References :

1. Courtland, B. L. and Thill, J.V., Business Communication Today, Pearson Education.
2. Lochar, K.O. and Maczmarch, S.K., Business Communication: Building Critical Skills, Tata McGraw
Hill Companies.
3. Murphy, H.A. and Hilderlrand, W. and Thomas, P.J., Effective Business Communication, Tata
McGraw Hill Companies.
4. O’Rourke, J.S., Management Communication: A case Analysis Approach, Pearson Education.
5. Rao, S.S., Handbook for Writers and Editors, Vikas Publishing House Pvt. Ltd.
6. Raymond, L. and Flately, M., Basic Communication: Skills for Empowering the Internet Generation,
Tata McGraw Hill.

-----------------------


SEMESTER-II
M.B.A. 6201: BUSINESS ENVIRONMENT
Objective : Judicious decision making in a business organization requires the proper knowledge of the
environment in which it has to function. This course aims at orienting the students with all the external
environmental forces which affect the decision making process of an organization.

UNIT-I

Concept of business environment: its significance and nature, interaction matrix of different, environment
factors, process of environmental scanning, environmental scanning of important industries of India viz.
tractors pharmaceutical industry, food processing, electronics fertilizers steel, soft drinks, and TV.

UNIT-II

Economic environment: the philosophy, strategy and planning in India, monetary policy and their impact
on Indian business, industrial policy foreign trade policy and their impact on Indian business, political
environment: relation between business and government of India. constitutional provisions related to
business, concept of state intervention in business, ideology of different political parties, bureaucracy and
Indian business.

UNIT-III

Technological environment, policy for research and development in India, appropriate technology, debate
of technology v/s labour, MNC as a source of transfer to technology and its implication, institutional
infrastructure for exports in India, India’s export-import policy, global business environment, significance
of foreign investment in India, opportunities and threats in WTO and the new international trading regime,
tariff and non tariff barriers in global trade.

UNIT-IV

Socio-cultural environment in India: salient features of Indian culture values and their implication for
Indian business, middle class in India and its implications on industrial growth in India, consumerism as
emerging force, social responsibility of business, business ethics and Indian business, impact of mass
media on Indian business, changing role of rural sector in India: rural income and rural demand of
consumer durable.

Reference :

1. Adhikari, A., Economic Environment of Business, Sultan Chand & Sons
2. Adhikary, M., Business Economics, Excel Books, New Delhi.
3. Aswathappa, K., Essentials of Business Environment, Himalaya Publishing House.
4. Cherulinum, F., Business Environment, Himalaya Publishing House
5. Puri, V.K. and Misra, S.K., Indian Economy, Himalaya Publishing House.


M.B.A. 6202 : HUMAN RESOURCE MANAGEMENT
Objective : The course is designed to give an understanding of the various aspects of the management of
human resources, their interaction in the execution of managerial functions and facilitating learning of
various concepts and skills required for utilization and development of these resources for organizational
functions.

UNIT-I

Human resource management: functions, scope and models, HRM environment and environmental
scanning, human resource planning, job analysis and job designing, recruitment, selection, induction and
placement, training and development, job evaluation.

UNIT-II

Managing performance, potential management, fringe benefits and incentives: compensation management,
promotion, demotion, transfer, separation and right sizing.

UNIT-III

Team management, empowerment management, creativity and decision making management,
organisational learning and knowledge management, culture management, change management, managing
ethical issues in human resource management, HRD audit.

UNIT-IV

E-HRM/HRIS; measuring intellectual capital, impact of HRM practices on organizational performance,
implications for HRD, contemporary issues in human resource management, global HR practices.

References :

1. Aswathappa, K., Human Resource Management, Tata McGraw-Hill.
2. Bratton, J. and Gold, J., Human Resource Management: Theory and Practice, Palgrave.
3. Dessler, G., Human Resource Management, Prentice-Hall.
4. Flippo, E., Human Resource Management, McGraw Hill.
5. Gomez-Mejia, L., Managing Human Resources, Pearson Education.
6. Ivantsevich, J., Human Resource Management, Tata McGraw-Hill.
7. Kandula, S. R., Human Resource Management in Practice, Prentice Hall of India Pvt. Ltd.


M.B.A. 6203 : OPERATIONS MANAGEMENT

Objective: The objective of this paper is to acquaint the students with various quantitative techniques
which are of great importance for quantitative decision-making.

UNIT-I

Operations research: evolution, methodology and role in managerial decision making, linear programming:
meaning, assumptions, advantages, scope and limitations, formulation of problem and its solution by
graphical and simplex methods, special cases in simplex method, infeasibility, degeneracy, unboundedness
and multiple optimal solutions, duality.

UNIT-II

Transportation problems including transshipment problems: special cases in transportation problems,
unbalanced problems, degeneracy, maximization objective and multiple optimal solutions, assignment
problems including traveling salesman’s problem, special cases in assignment problems: unbalanced
problems, maximization objective and multiple optimal solutions.

UNIT-III

PERT/CPM: difference between PERT and CPM, network construction, calculating EST, EFT, LST, LFT
and floats, probability considerations in PERT, time-cost trade-off, decision theory: decision making under
uncertainty and risk, Bayesian analysis, decision trees.

UNIT-IV

Game theory, pure and mixed strategy games, principle of dominance, two person zero sum game, queuing
theory: concept, assumptions and applications, analysis of queue system, Poisson distributed arrivals and
exponentially distributed service time models (MM1 and MMK), simulation; meaning, process,
advantages, limitations and applications.

References :

1. Kalavathy, S., Operations Research, Vikas Publishing House, New Delhi.
2. Kapoor, V.K., Operations Research, Sultan Chand & Sons, New Delhi.
3. Paneerselvam, R., Operations Research, Prentice Hall of India, New Delhi.
4. Sharma, J.K., Operations Research: Theory and Applications, Macmillan India Ltd., New Delhi.
5. Taha, H.A., Operations Research: An Introduction, Prentice Hall of India, New Delhi.
6. Vohra, N.D., Quantitative Techniques in Management, Tata McGraw Hill Publishing Company Ltd.


M.B.A. 6204 : FINANCIAL MANAGEMENT
Objective : To provide an understanding of the function, the roles, the goals and the processes of corporate
financial management, covering the sourcing of finances and their issues in investment and operations

UNIT-I

Introduction: concept of finance, scope and objectives of finance, profit maximization vs. wealth
maximization, functions of finance manager in modern age, financial decision areas, time value of money,
risk and return analysis: CAPM, shareholders value creation, traditional and modern measures of financial
performance: ROI, earning price ratio, SBA, EBA and MBA.

UNIT-II

Financing decision: long-term sources of finance, potentiality of equity shares, preference shares,
debentures and bonds as sources of long-term finance; concept and approaches of capital structure decision:
NI, NOI, traditional and Modigliani miller approach, cost of capital: cost of equity, preference shares,
debentures and retained earnings, weighted average cost of capital and implications.

UNIT-III

Leverage analysis: financial, operating and combined leverage along with implications, EBIT-EPS analysis
& indifference points, investment decision: appraisal of project; concept, process & techniques of capital
budgeting and its applications, risk and uncertainty in capital budgeting.

UNIT-IV

Dividend decision: concept of retained earnings and ploughing back of profits, relevance and irrelevance
theories of dividend decision: Walter’s model, Gordon’s model and Modigliani miller model, factors
affecting dividend decision, overview of working capital decision: concept, components, factors affecting
working capital requirement, working capital management: management of cash, inventory and
receivables, introduction to working capital financing.

References :

1. Damodaran, A., Corporate Finance –Theory & Practice, John Wiley and Sons, Inc.
2. Gitman, L.J., Principles of Managerial Finance, Pearson Education.
3. Horne, V., Financial Management and Policy, Pearson Education
4. Khan, M.Y. and Jain, P.K., Financial Management, Tata McGraw Hill.
5. Knott, G., Financial Management, Palgrave Macmillan.
6. Pandey, I.M., Financial Management, Vikas Publications.
7. Prasanna, C., Fundamentals of Financial Management, Tata McGraw Hill.


M.B.A. 6205 : LEGAL ASPECTS OF BUSINESS
Objective : The objective of this course is to introduce the students with different legal aspects of business.

UNIT-I

Corporate personality, features of company, registration and incorporation, memorandum of association,
articles of association, prospectus, shares, shareholders and members, limited liability partnership.

UNIT-II

Management of companies, directors, their appointment, duties, liabilities and powers, meetings of a
company, borrowing power of the company, changes and their registration, prevention of oppression and
mismanagement, winding up of a company, compulsory winding up and voluntary winding up.

UNIT-III

Objectives of foreign exchange management act, provisions of FEMA dealing with regulation and
management of foreign exchange, economic offences and penalties, intellectual property rights, objectives
of SEBI, provisions of SEBI act dealing with takeover and substantial acquisition of shares, buyback of
shares and investor protection.

UNIT-IV

Objectives of consumer protection act, 1986, rights of consumers, duties and obligations of business
organization under consumer protection act, objectives of environment protection act 1986, duties and
obligations of business organization under environment protection act 1986, competition act, 2002.

References :

1. Datey, V.S., Student’s Guide to Economic Laws 2001.
2. Majumdar, A.K. and Kapoor, G.K., Company Law & Practices, Taxman Allied Services Pvt. Ltd.
3. Singh, A., Company Law, Eastern Book Co., India.


M.B.A. 6206 : WORKSHOP ON RESEARCH METHODOLOGY

Objective : To develop understanding of business research methodology from a user’s perspective and a
researcher’s perspective. The practical aspects of research methodology will be emphasized. This will help
prepare students for their summer training in which students are usually assigned projects that involve use
of research methodology.

UNIT-I

Introduction to research in business, the research process, the research proposal, research design:
classifications of research designs, exploratory research design, descriptive research design, causal research
design.

UNIT-II

Use of secondary data in research, observation studies, surveys, measurement, measurement scales,
designing questionnaires and schedules.

UNIT-III

Sampling including determination of sample size, data collection and preparation, data entry hypothesis
testing including one sample tests and two- Independent sample tests, report writing.

UNIT-IV

Techniques of multivariate analysis, analysis of variance (one way only), discriminate analysis (direct
method only), factor analysis, cluster analysis, multidimensional scaling, conjoint analysis.

References :

1. Cooper, D.R. and Schindler, P.S., Business Research Methods, Tata McGraw Hill Publishing Co.
2. Malhotra, N. and Dash, S., Marketing Research: An Applied Orientation, Pearson Education.
3. Sekaran, U., Research Methods for Business: A Skill Building Approach, John Wiley and Sons., Inc.
4. Rao, S., Handbook for Writers and Editors, Ahmadabad Academic Book Centre.
5. Zikmund, W.G., Business Research Methods, Cengage Learning.

-----------------


SEMESTER-III

M.B.A. 601 : STRATEGIC MANAGEMENT
Objective :
The objective of this course on corporate strategy is to develop in the students an ability to analyse the
strategic situation facing the organization, to access the strategic options available to the organization and
to implement the strategic choices made by it. Extensive use of a variety of case studies will help in
meeting the objectives of this course.

End semester paper : The paper will be of four hours and will carry 50 marks. Section A will be of
20 marks consisting of five questions. 2 questions will be set from each unit. The students are required to
answer two questions selecting one from each unit. Section B will be of 30 marks consisting of a
compulsory case.

UNIT–I

Introduction to corporate strategy.
An overview of formulation and implementation of strategy (including various models of strategy
formulation and implementation).
Mission (including various approaches to business model).
Environmental analysis (including various tools of analysis).
Corporate resources and core competencies.
Personal goals and aspirations of top management.
Social responsibility and corporate governance.
Corporate strategy (including diversification and vertical integration).
Execution of corporate strategy (including strategic alliance and Acquisitions).

UNIT–II

Business level strategies (including various typologies for BLS).
Functional level strategies.
Strategic alternatives (including models for development of strategic alternative).
Strategy and technology.
Evaluation of strategy.
Implementation of strategy.
Organization structure and strategy.


References :

1 Hunger & Wheelen : Essentials of Strategic Management, Prentice Hall of India, 2006.

2 Hitt & Hoskisson : Strategic Management : Competitiveness and Globalization,
South Western Thomson, 2006.

3. Hill and Jones : Strategic Management, Dreamtech Press India, Indian
Adaptation, 2006.

4. Porter : Competitive Advantage, The Free Press, New York, 1985.

5. Thompson, Strickland & : Strategic Management : Concepts and Cases, Tata McGraw Hill,
Gamble 2005.

6. Ghosh, P.K. : Strategic Planning and Management, Sultan Chand & Sons, New
Delhi, 2000.

7. McCarthy, Minichiello & : Business Policy and Strategy—Concepts and Readings, AITBS
Curran Publishers & Distributors (Regd.), Delhi, 2000.

8. Gupta, Gollakota and : Business Policy and Strategic Management–Concepts and
Srinivasan Application, Prentice Hall of India, 2006.

9. Pettigrew & Fenton (eds.) : Innovating Organization, Sage, 2000.

10. Pitts : Strategic Management : Building and Sustaining Competitive
Advantage, South Western Thomson, 2004.


M.B.A. 602 : ADVERTISING AND CONSUMER BEHAVIOUR

Objective :
The objective of this course is to help students understand the various factors affecting consumer behaviour
and to understand the process of consumer buying. Based on the understanding of Consumer behaviour, the
students are expected to design the advertising strategy. The course also aims at highlighting the
advertising Scenario in India.

UNIT–I

ADVERTISING

Advertising : As an element in Marketing mix, its role and importance. Advertising as a means of
communication, feeling response to advertising. Setting advertising objectives and contribution of
DAGMAR setting objectives.

UNIT–II

Preparing advertising plan, developing, U.S.P. and Preparation of strategy document. Developing message,
writing copy, advertising appeals and pre-testing and post-testing copy. Media decisions, media strategy
and scheduling decisions. Planning and managing advertising campaigns. Different types of advertising,
consumer of product advertising, public relation advertising, industrial advertising, outdoor advertising,
transport advertising like Railways and Bus, panels advertising. Advertising budget and relevant decisions.
Advertising agencies, their role and importance. Management problems of agencies. Client-agency
relations. Advertising in India, problems and prospects.

UNIT–III

CONSUMER BEHAVIOUR

Understanding of the consumer behaviour decision making process, high involvement and low involvement
decision process.

Social and Culture Environment, economic demographics, cross cultural and sub-cultural influences, social
stratification, Reference groups and family reference, life style research and marketing strategy.

Psychological Foundations : Learning and behaviour modification, information processing. High
involvement decision process, problem recognition, search process, non-marketer dominated information
sources, Diffusion of Innovations, Alternative evaluation process, changing beliefs and attitudes, choice,
outcome, purchasing behaviour & retail strategy, Brand loyalty, repeat purchase behaviour.


UNIT–IV

Models of Consumer decision making viz., Nicosia model, Howard –Sheth model, Engel Kollat Blackwell
model, Seths family decision making model, Bettman information processing model of consumer choice,
Intermediate markets and their behaviour.

Books Recommended :

1. Aaker, Myers : Advertising Management.

2. Wright, Warner, Winter and : Advertising.
Zeigler

3. James S. Norris : Advertising.

4. Long, G. Schiffman & Kanuk, : Consumer Behariour, 3rd Edition, Prentice Hall, New
L.L. Delhi.

5. Engell and Blackwell : Consumer Behaviour (5th Edition).

6. Schiffman and Kanuk : Consumer Behaviour.

7. Walters : Consumer Behaviour.

8. Holleway, Mattelshaedit and : Consumer Behaviour
Venkatesan


M.B.A. 603 : SALES AND DISTRIBUTION MANAGEMENT
Objective :
The objective of this course is to acquaint the students with the fundamentals of sales management. The
course also deals with the relationship between sales function and distribution.

UNIT-I

Sales Management Environment.
Routing and Scheduling.
Function and qualities of a Sales Executive (Effective Sales Executive).
International Sales Management.
Sales Function and its relationship with other marketing functions.
Sales organization, The external relationship of the Sales Department e.g. with distributors, Government
and Public.
Salesmanship : Theoretical aspects of Salesmanship, the process of selling.
Sales forecasting methods. Sales budget, Sales territories and quotas.

UNIT-II

Sales Force Management: Recruitment, Selection, Training, Motivation and Compensation of the field
sales force and sales executive. The evaluation and control of sales force.
Scope of Distribution Channels : Marketing Channels, Various Participants of Marketing Channels, Design
of-Distribution Channel, Channel Development and Management : Negotiation, Channel, Management and
Performance Measurement.

References :

1. Aaker, Myers : Advertising Management.

2. Wright, Warner, Winter and : Advertising.
Zeigler

3. James an Morris : Advertising.
4. Gundiff, Stilt and Govind : Sales Management, Decisions, Policies and Cases.

5. Benson P. Shapdiro : Sales Programme Management

6. Rolper E. Anderson, Joseph F. : Professional Sales Management, McGraw Hill Inter Ed.
Hair, Alex J. Bush

7. Johnson, Kurtz and Scheving : Sales Management: Concepts and Cases, Tata McGraw
Hill.


M.B.A. 604 : MARKETING RESEARCH AND PRODUCT MANAGEMENT

Objective :
The course is intended to help students planning to become marketing executives to develop their thinking
about the nature of research in marketing to get acquainted with various research concepts, techniques and
procedures and to develop their ability to conduct, evaluate, use and present research findings. The course
will also develop an understanding of the job of the product manager and of the tools and strategies
available to them for dealing with different stages and contingencies in the life of the brand.

UNIT-I

Production to the Marketing Research Process – Scope of Marketing Research Procedure, Phase in
Marketing Research Procedure including Research Design.
Selected Applications of Marketing Research.
Product Research : Developing Product, Specifications and Attributes, Product Testing, Test Marketing,
Package Research.
Advertising Research : Advertising Objectives and Product Appeals, Copy Testing, Media Research,
Measuring effectiveness of advertising.
Market and Sales Analysis Research : Market Potential Analysis, Sales Analysis, Sales Forecasting.
Identifying Market Segmentation, Consumer Penal, Shop auditing, Shop census.

UNIT-II

Organing for product management, the product manager’s job, planning and control systems for product
management.

Product development–processes and challenges, commercializing innovative technology, Project
management and project manager in new product development, introduction of a new product.

Product line planning, product portfolio planning.

Marketing strategy in the following type of markets – rapidly growing, value and satierated.

Product recall, product relaunch.

Use of the following in product management – Differentiation, positioning, advertising, branding,
promotion pricing and distribution.

Customer satisfaction, marketing and the world wide web, legal restrictions in marketing management.


References :

1. Agrawal, S. : Marketing Research.

2. Boyd, Westfall and Stasch : Marketing Research.

3. Churchill, G. A. : Marketing Research, Methodological Foundations.

4. Crouch, S. : Marketing Research for Managers.

5. Ferber, R. : Handbook of Marketing Research.

6. Green, Tull and Albauni : Research for Marketing Decisions.

7. Tull and Hawkins : Marketing Research - Measurement and Method.

8. Luck, D.J. : Product Policy and Strategy.

9. Majumdar, R. : Product Management in India.

10. Wirid, Yoran R. : Product Policy, Concepts, Methods and Strategy.


M.B.A. 605 : INDUSTRIAL AND RURAL MARKETING

Objective :
With the advent of economic growth, marketing function is becoming increasingly important and
specialized in India. The objective of this course is to apprise the participants with two such specialized
areas viz. Industrial and Rural.

UNIT-I

Role of Industrial Marketing, Comparison with consumer marketing, environmental factors, purchasing
and industrial marketing, Production Planning, Industrial Marketing research. Pricing, Physical distribution,
Marketing Channels. Advertising and other promotion aspects, Industrial sales from special problems in
Industrial marketing, organizing and control.

UNIT-II

Rural community in India, cultural, sociological and demographic characteristics, Prolile of Rural markets,
Marketing of Consumer goods in Rural areas. Problems and prospects, Rural Marketing Strategies.

Problems in marketing of agricultural inputs in rural India – Chemical fertilizers, certified seeds and
agricultural equipments, Tractors, engines, pumping sets etc. Marketing of agricultural product cooperative
marketing.

References :

1. Alexander, Cross A Hill : Industrial Marketing.

2. Raymond Corey : Industrial Marketing.

3. Dodge : Industrial Marketing.

4. Risley : Modern Industrial Marketing.

5. A.R. Desai : Rural Sociology.

6. C.B. Memoria : Agricultural Marketing.

7. T.P. Gopalaswami : Rural Marketing Environment, Problems and Strategies,
Wheeler Publications.


M.B.A. 606 : MARKETING STRATEGIES AND MANAGEMENT

Objective :
The objective of this course is to highlight the importance of Strategic Marketing in a Competitive World.
The Competitive Marketing Strategies are also highlighted.

UNIT-I MARKETING STRATEGY
Marketing of strategic management, strategic market planning, portfolio analysis.

UNIT-II COMPETITIVE MARKET ANALYSIS
Industry analysis; Assessment of corporate capabilities; Customer analysis; Computer analysis; Strategic
alliances and network.

UNIT-III IDENTIFYING CURRENT AND FUTURE COMPETITIVE POSITIONS
Sequentation and positioning principles. Segmentation and positioning research forecasting.

UNIT-IV COMPETITIVE POSITIONING STRATEGIES
Selecting market targets, Building and maintaining defensible position; Affensive and defensive
competitive strategies; Competing through superior service and customer relations, competiting through
innovation and new product development; implementation through internal marketing.

UNIT-V MARKETING STRATEGIES FOR NEXT MILLENNIUM

Text :

Marketing strategy and competitive positioning Graham J. Hooley, John A Saunders Nigel F Pierey,
Prentice Hill.

References :

1. M.J. Xavier : Strategic Marketing, Guide for Developing Sustainable
Competitive Advantages, Response Books, Sage
Publication, New Delhi.

2. Ramaswamy and Namakumari : Strategic Planning Formulation of Corporate Strategy.

3. Philip Kotler : Marketing Management, Prentice Hall.


M.B.A. 607 : ADVANCED OPERATIONS RESEARCH

Objective :
The objective of the course is to acquaint the students with the application of Operations Research to
business and industry and help them to grasp the significance to analytical approach to decision making.

UNIT-I

Concepts of Optimization and Operations Research, Linear Programming, Simplex Method, Sensitivity
Analysis (use of software packages).

UNIT-II

Quadratic Programming, Integer Programming, Branch and Bound Truncated Enumeration Method, Goal
Programming, Non-Linear Programming.

UNIT-III

Replacement Problem, Group Replacement, Dynamic Programming, Shortest Path Algorithm, Network
Flow Algorithm.

UNIT-IV

Games Theory Dominance Graphical Methods 2 × 2 games. Linear Programming Method, Sequencing.

UNIT-V

Queuing Theory Single Server, Multiple Server, Simulation Monte Carlo Simulation to Business Salvation.

References :

1. Hamdy Tana Collier : Operations Research, Macmillan.

2. Gupta, M.P. : Operations Research for Management.


M.B.A. 608 : TOTAL QUALITY MANAGEMENT (TQM)
Objective :
The course is designed for graduates from any discipline who wish to acquire a professional, theoretical
and practical understanding of the increasingly important area of Total Quality Management (TQM)
excellence.
The program aims to develop :
(a) A sound understanding of how the application of TQM assists the pursuit of business excellence.
(b) Skills in management approaches, in human dimensions of quality and in the tools and techniques
applicable to TQM and business excellence.
(c) TQM strategies for the achievement of excellence in organizations in the private and public
sectors.

UNIT-I

Introduction to TQM : History, Aims, Objectives, Benefits, Gurus and their principles, TQM process and
phases of a typical implementation of TQM.
Reasons for use of TQM, proven examples and benefits, methods to assist the progress of TQM.

Introduction to Tools and Techniques : Brainstorming, Affinity Diagram, Benchmarking, Fishbone
Diagram, Check Sheet, Flow Chart, Line Graph, Run Chart, Histogram, Pareto Diagram, FMEA, Scatter
Diagram, Control Chart, QFD, Tree Diagram, Force Field Analysis, Seven W and is/is-not questions, Why-
Why diagrams.

Total Quality Control, Quality Assurance : Practices and Techniques, TQM and Management : New
Management challenges, trends and contribution of TQM.

UNIT-II

Customer Focus : Defining external and internal customers, steps in customer analysis, methods of
getting customer inputs, methods of measuring customer satisfaction.

Continuous Improvement Process : What is continuous improvement, the importance of continuous
improvement, and principles of continuous improvement, processes, how to manage processes, role of
TQM’s control and improvement process.

Designing for Quality : Opportunities for improvement in product design, early warning, concept and
design assurance, designing for basic functional requirements, reliability, availability, safety,
manufacturability, cost and product performance.

Workforce Teams : Team work for quality, types of teams and tasks involved, characteristics of
successful and unsuccessful teams, barriers to team work.
Benchmarking : Definition, importance and benefits, types, basic steps, pitfalls.
JIT : Definitions, benefits, JIT cause and effects, JIT implementation in manufacturing.


UNIT-III
TQM for Marketing Function : Quality in marketing and sales, Factors for excellence.

BPR and IT : Business Process Management.

Quality Control SQC/SPC : Statistical Process Control.
Change Management.

Technology and Product Quality :

Quality of After Sales Services : Quality measurement in customer service.

UNIT-IV

Organization for Quality : Quality Circles, Self managing teams, Quality Director, Reliability of Quality
Characteristics.

Quality Leadership : Developing a quality culture, Technology and Culture, Motivation Quality Linked
Productivity.

Total Employee Involvement : Awareness of quality, Recognition and rewards, Empowerment and self-
development, Education and training.

Cost of Quality : Cost of poor quality, Categories of quality cost, Analysis of quality costs, benefits of
costs of quality control.

Supporting Technologies : Overview of Supplier Quality Assurance System.

UNIT-V

TQM Implementations & barriers to implementation.

ISO 9000 Series of Standards : Concept, relevance, benefits, elements of ISO 9001 : 2000.

Six Sigma : History, Structure, Application, Keys to success and failure.

Books Recommended :

1. Juran, J.M. & Frank M. Gryna : Quality Planning and Analysis, Tata McGraw Hill, New Delhi,
2004.

2. Hurbert K. Rampersad : Managing Total Quality, Tata McGraw Hill Publishing Company
Ltd., New Delhi, 2005.

3. Arora, K.C. : TQM and ISO 14000, S.K. Kataria & Sons, New Delhi, 2000.

4. Neil Huxtable : Small Business Total Quality, Chapman & Hall, 1995.


M.B.A. 609 : TECHNOLOGY MANAGEMENT
Objective :
The paper aims to making students appreciate the importance of total quality and imparting sufficient
knowledge of the techniques of quality management.

UNIT-I

Introduction and definition of Technology, Role of Technology Management, Technology Management in
India, Life Cycle Transformation of Technology, Policy and Planning, Nature of Change, Information
Technology, Revolution, Micro effects.

UNIT-II

Technology Forecast, Classification, Forecasting Methods, Pitfalls in Technology Forecast, Technology
Strategies and Development. Technology Transfer Models, Dimensions, Package, Routers of Transfer
Pricing and Agreements and code of conduct of transfer.

UNIT-III

Technology Absorption Concepts, Constraints, Efforts and Benefits, Technology Assessments, Definition,
Methodology, Organisation and Management, Concepts of Technology, Diffusion, Importance, Activities,
Strategy and Taking Technology to Market.

UNIT-IV

Post Independence Policies and Thrusts, R and D Expenditure, Infrastructure Achievements of Science and
Technology (S.&T.), Technology Missions and Plan, S & T Policy, Industrial Policy Technology Support,
Insentive, Modernization, National, International Agencies, Industry Association, Linkage.

UNIT-V

Development Finance Institution, Venture Capital Financial Evolution of R & D Projects, Technology
Information, Content, Sources, Dimensions and Benefits. Technology Strategies, Gaps, R & D
Organization and its Role, Resource Management, Training and Development of Human Resources.

References :
1. Noori, H. and Radford, R.W. : Readings and Cases in the Management of New Technologies
(Englewood Cliffs, N.J. Prentice Hall, 1990).
2. Bowonder, B. and Miyake, T. : Technological Forecasting, Methodologies and Case Studies.
3. Menon, K.S.V. : Technological Transfer, Concepts, Modalities and New Case Studies
(Golden Publishers, Delhi, 1991).
4. Twiss, Brain and Mark : Managing Technology for Competitive Advantage Goodridge, 1989
(Pitman).
5. Johnson Ron, Philip Gummett : Directing Technology (London, 1989).
and Crown Helm


M.B.A. 610 : INFORMATION TECHNOLOGY FOR COMPETITIVE ADVANTAGE

Objective :
The course is designed to develop skills in identifying and analysing information needs for managerial decision
making. The course aims at harnessing Information Technology in various functional areas, so as to equip in
developing prototype systems.

UNIT-I

Identifying competitive advantage, Strategic initiative for implementing competitive advantage (SCM, CRM,
ERP), Measuring success of strategic initiative, Benchmarking, IT Matrices, Organization structure that supports
strategic initiative, Intellectual Property Rights.

UNIT-II

Valuing organization information, Transactional and Analytical information, Relational database functions,
Cybernetics and Concepts defining systems processes, Data warehouse fundamentals, Key issues of information
systems, management and role of CIO, Backup and recovery strategy, Building adaptable systems.

UNIT-III

Overview of system analysis and design, Business systems concept, System Development Life Cycle, Project
Management, Project Selection, Feasibility Study, Executive information system, Artificial Intelligence,
Outsourcing and Information Partnership, Cyber Laws and other IT Acts.

UNIT-IV

Computers and communication like VOIP, internet telephony, extranet, handheld devices, Wireless fidelity (Wi-
Fi). Information technology, Concept of global village, Online information services, Communication channels,
Media, Information system security and control.

UNIT-V

Inter organization information systems, Value added networks, Client/server computing, Digital networks and
digital firm, Ethical and social issues in digital firm, Electronic data interchange, Business process reengineering,
RFID, E-Tailing, Nano-Technology, Bio-Informatics, Security Audit.


M.B.A. 611 : ADVANCED PRODUCTION MANAGEMENT
Objective :
The objective of the course is to acquaint the students with the application of operation and material
management to business and industry and help them to grasp the significance to analytical approach to
decision making.
UNIT-I
Overview, Facility location decisions and models of location decisions. Design for product and process
layouts, Cellular Layouts.
UNIT-II
Capacity Planning for manufacturing, Technology Management J.I.T. Production System, Flexible
Manufacturing System, Computer Integration Manufacturing.
UNIT-III
Production Planning, Aggregate Planning, Scheduling Techniques, Job design and Time, Motion Study,
Maintenance Management and Total Productivity Management.
UNIT-IV
Static and Dynamic Inventory models, Coordinated Replenishment Policy, Work in Process Inventory,
Coverage Analysis E.R.P. Models and Benefits.
UNIT-V
Source selection, Price determination, Learning curve make/buy decision capital equipment purchasing and
replacement, Value Analysis/Engineering.

References :

1. Adam (Jr.) E.E. and Ebert, R.J. : Production and Operation Management, Prentice Hall of India
Private Limited.
2. Buffa, E.S. and Sarin, R.K. : Modern Production/Operations Management, John Wiley and
Sons, New York.
3. Chary, S.N. : Production and Operations Management, Tata McGraw Hill,
New Delhi.
4. Deritsiotis, K.N. : Operations Management, McGraw Hill, Book Company.
5. Schroder, R.G. : Operations Management, McGraw Hill, Book Company.
6. Vollman, T.E., Berry, W.L. and : Manufacturing Planning and Control Systems, Galgotia,
Whybard D.C. Publications, Private Limited.
7. Dean S. Ammer : Materials Management.
8. Westing, Fine, Zeriz : Purchasing Management.


M.B.A. 612 : FINANCIAL ENGINEERING

Objective :
This course aims at enabling the students to understand and analyse financial problems and developing
their skills for the solutions of these problems with the help of innovative financial processes, instruments
and strategies.

UNIT-I

Introduction of financial engineering, factors contributing to the growth of financial engineering.
Knowledge base and skills required for financial engineering.

UNIT-II

Determinations of value of financial instruments and products. Time value of money, the required rate of
return. Absolute valuations versus relative valuation. Measuring Return and Risk. Portfolio Consideration
and investment horizons. Speculation arbitrage and market efficiency.

UNIT-III

Physical tools of the financial manager, product development, futures, forwards, swaps and options. Debt
market innovations. Equity and Equity related instruments.

UNIT-IV

Financial Engineering processes and strategies, asset liability management, hedging and related risk
management techniques, corporate restructuring, leveraged buyouts, tax driven deals, takeovers, synthetic
instruments.

UNIT-V

Future directions in financial engineering. Effect of globalisation and technology on financial engineering.
Legal aspects of innovative financial products.

References :

1. Johon F. Marhsall and Vipul K. Bansal : Financial Engineering, P.H.I.

2. P. G. Apte : International Financial Management.
3. Terry J. Watsham : Futures and Options in Risk-Management, Thomson
Business Press.
4. Allan C. Shapiro : Multinational Financial Management.


M.B.A. 613 : MANAGEMENT CONTROL SYSTEM (M.C.S.)

Objective : To develop the abilities of the students to design and evaluate M.C.S.

UNIT-I

Nature and Scope of M.C.S. - Basic concepts, Boundaries of Management Control.
Understanding Strategies - Goals, Concept of Strategy, Corporate level Strategies, Business Unit Strategies.
Behaviour in Organisation - Goal Congruence, Informal and Formal Control System, Types of
Organizations. Functions of the Controller.

UNIT-II

Management Control Structure - Responsibility Centers, Revenue Centers, Expense Centers,
Administrative and Support Centers, Research and Development Centers, Marketing Centers, Profit
Centers.
Transfer Pricing - Objectives, Methods, Pricing Corporate Services, Administration of Transfer Prices.
Measuring and Controlling Assets Employed - Structure of the Analysis.
Measuring Assets Employed, EVA Vs ROI, Alternative Approaches.

UNIT-III

Strategic Planning - Nature, Analysing Proposed, New Programs, Analysing on going Programme. The
Strategic Planning Process.
Budget Preparation - Nature. Other Budgets, Budget Preparation Process, Behavioural Aspects,
Quantitative Techniques.

UNIT-IV

Analyzing Financial Performance - Variance Analysis.

Performance Measurement - Information used in Control System.

Performance Measurement, The Techniques, Interactive Control.

Management Compensation - Characteristics of Incentive Compensation Plans, Stock Options, Phantom
Shares; Performance Shares, Performance Criteria and Agency Theory.


UNIT-V

Variations in Management Control - Revolution in Management Control, Emerging Management System,
Implications on Management Accounting, Positioning of Management Accounting. Controls for
differentiated Strategies - Corporate Strategy, Business Unit Strategy, Top Management Style.

Modern Control Methods - Just-in-Time (JIT), Total Quality Management, Computer Integrated
Manufacturing, Decision Support Systems.

Service Organisations and Financial Service Organisations and M.C.S.

Multinational Organisation and M.C.S.

M.C. of Projects.

References :

1. Usry and Hammer : Cost Accounting : Planning and Control.

2. Morse and Roth : Cost Accounting : Processing, Evaluating and Using Cost Data.

3. Robert N. Anthony : Management Control System.

4. Horgrew and Datar : Cost Accounting – A Managerial Emphasis.

5. Edwin H. Caplan : Management Accounting and Behaviour Science.


M.B.A. 614 : STRATEGIC FINANCIAL MANAGEMENT
Objective :
The level of sophistication required from finance managers has increased significantly since the 1980s.
Finance managers have come to understand that they can contribute to the enhancement of firm’s value and
reduction of risk. Our understanding of financial markets has increased and a successful finance manager
must know how to listen to the markets and take advantage of opportunities in the financial markets.
Keeping these things in mind, this course seeks to integrate corporate financial decisions, corporate strategy
and financial markets.

UNIT-I

The Theory of Corporate Finance : An historical overview, A mean-variance synthesis of corporate
finance, the effects of a firm’s investment and financing decisions on the welfare of its security holders,
Strategy and financing policy, Financial Goals and Strategic Consequences.
Agency Costs and theory of the firm, Corporate Governance, Exit and the failure of internal control
systems.

Efficient Markets : Forms, Tests for return predictability, Event Studies and Tests for Private Information.

UNIT-II

The search for optimal capital structure, Debt Covenants and their Implications, Designing Convertibles,
Mandatory Convertibles, Warrants and their valuation, Determinants of Corporate Leverage and Dividend
Policies.

Stock Buyback Decisions : Management motivations for share buyback, share buyback and firm value.

Short Term Financing : Linear Programming Approach (Pogue and Bussard Approach) to Short Term
Financing. Differences in financing of venture firm, mature companies and firms in high growth stage,
Deal structuring and pricing, Firms in financial difficulty : Information problems, conflicts of interest, and
asset stripping, IPO’s and their underpricing.

UNIT-III

Role of cost of capital in linking asset and liability sides of business, Consistent valuation and cost of
capital expressions with corporate and personnel taxes, Differences between discount rate for all equity
financed project and Adjusted Discount Rate.

UNIT-IV

Valuation : Valuing Value, Value Based Management, Putting Strategy into Shareholder Value Analysis,
Free Cash Flows to the Firm, Free Cash Flows to Equity.
APV as a tool for Valuing Operations, Relatives Approach to Valuation, Capitalised Earning Method of
Valuation, Valuation of Intangible Assets, Brands, Cyclical Firms, Firms in Distress and Private Firms,
Value Metrices.


UNIT-V

Option Valuation : Risk Neutral, Replication and Bionomial and Black-Scholes approaches to option
Valuation.

Projects as Real Options, Strategy as a portfolio of real options, Identification and Valuation of Real
Options.

Mergers and Acquisitions, Value Creation through mergers and Acquisitions, Accounting for Mergers and
Acquisitions, Leveraged Buyouts, Demergers and Reverse Mergers, Restructuring and Divestitures, Hostile
Takeovers, Defence against Takeovers, Slump Sale, Legal Accounting and Other Issues in M & A.

Texts :
1. Grinblatt, Mark and Sheridan : Financial Markets and Corporate Strategy, 2nd Edition, New
Titman (2003) Delhi, Tata McGraw Hill.

2. Brealey, Richard A. and : Principles of Corporate Finance, 7th Edition, New Delhi, Tata
Stewart C. Myers (2003) McGraw Hill.

3. Weston, J. Fred; Mark : Takeovers, Restructuring, and Corporate Governance, New
Mitchell; and J. Harold Delhi, Pearson Education.
Mulherin (2004)

4. Copeland, Koller and Murrin : Measuring and Managing the Value of Companies, 3rd Edition,
(2000) John Wiley & Sons.

5. Damodaran, Aswath (2000) : Valuation, 2nd Edition, John Wiley & Sons.


M.B.A. 615 : STRATEGIC COST MANAGEMENT

Objective :
The present course has been framed to facilitate the students to develop an insight into the application of
cost analysis with strategic perspective. The course will also sharpen the understanding regarding the
constituents of cost management systems.

UNIT-I

Cost Management : An overview, Conventional cost analysis vis-a-vis strategic cost analysis. Strategic
analysis and strategic cost management.

UNIT-II

Cost Driver Analysis : Contemporary manufacturing environment. Limitation of traditional cost systems.
Introduction to activity-based costing (ABC). Two-stage allocation procedures. Steps in designing an ABC
system. Using ABC to influence behaviour. Implementation and behavioural issues in ABC. Activity–
Based Management.

UNIT-III

Value Chain Analysis : Concept, strategic application of value chain analysis, strategic positioning
analysis : A framework for strategic competitive analysis, critical success factors and SWOT analysis.
Differentiating cost management systems.

UNIT-IV

Performance Evaluation : Traditional Framework. Balanced scorecard. Variance analysis with a strategic
focus.

UNIT-V

Cost Management through TQM system. Cost of quality and its reporting. Life cycle costing : Importance
of design, concurrent engineering. Target costing and Kaizen costing.

References :

1. Shank/Govindarajan : Strategic Cost Management, Free Press, 1993.

2. Homgren, et. al : Cost Accounting : A Managerial Emphasis, PHI, 1999.

3. Berliner/Brimson Eds. : Cost Management for Today’s Advanced Manufacturing : The
CAM-I Conceptual Design, Harvard Business School Press, 1988.

4. Reeve Ed. : Readings and Issues in Cost Management, South-Western College
Publishing, 1995.


M.B.A. 616 : PROJECT APPRAISAL AND FINANCE
Objectives :

(a) Knowledge of how large projects are structured, analyzed, appraised, financed and managed.
(b) Understanding how risk management affects project value, describe a process of risk management,
and present a framework of strategies for managing various kinds of project risks.
(c) Understanding best practices and public-private partnership in concession rights, awards, contract
design and negotiation.
(d) Review options for credit enhancements to improve access to international bond markets, such as
bank guarantee instruments, Export Credit Agency programme and political risk insurance.

The course contains following Five Modules :
1. Structuring projects – why do firms use off-balance sheet, project finance instead of on-balance
sheet, corporate finance;
2. Valuing Projects – What makes valuing highly leveraged firms difficult?
3. Managing Risky Projects – How to identify, assess and allocate project risk; and
4. Financing projects;
5. Social cost benefit analysis of projects.

Part I : Structuring Projects :
Project Finance vis-à-vis Corporate Finance; Designing new hybrid financing structure incorporating
elements of both project and corporate finance in an attempt to solve disadvantages associated with each
structure, Project entity as special purpose vehicle with contractual bundling.

Part II : Valuing Projects :
Large Scale Projects : Basic economics; complexity in estimating demand; Marketing feasibility study;
role of government, both as investor and as a customer.
Project Evaluation in Emerging Markets : Developing Project Cash Flows & Multiple Discount Rates –
Estimation of Cost of Capital and Complexities of valuation in emerging markets, Financial Modeling,
Equity Cash Flows Valuation, Quasi Market Valuation (QMV) approach, Limitations of Standard NPV
analysis. Identification of Investment Opportunities as Real Options & its Valuation using Black–Scholes
methodology.

Part III : Managing Risky Projects : Build, Operate and Transfer (BOT) Arrangements :
Deal structuring and major risks identification, assessment and mitigation in such a way that senior lenders
are adequately protected without further equity support. BOOT, BOT, BOLT and BOO framework,
Contract design and negotiation.


Project Evaluation in Emerging Markets : Political risk management through project selection, structuring
& insurance & contrast this approach with the older financial style of political risk management.
Exploring the cross-border investments issues and market-entry decision and to apply project evaluation
techniques to cross-border investment; evaluate the benefits accrued to the Host Government by investing
in the project.

Part IV : Financing Projects :
Process, Participants and Economics of Syndicated Lending : Key issues in designing the Syndication
strategy; the lending process from a bank’s perspective, and the difference between making a loan and
arranging/underwriting/distributing a loan (syndication).
Credit Enhancements Instruments to improve access to international bond markets, such as bank guarantee
instruments, Export Credit Agency programme and political risk insurance.

Part V : Social Cost-Benefit Analysis of Projects :
Identify the differences between private and social returns; Economic framework for assessing a project’s
social return [known as the economic rate of return (ERR), domestic resource cost (DRC) and effective rate
of protection (ERP)]. Analyzing the impact of a new project on private financers and identifying other
stakeholders who might be affected, directly or indirectly, by the project and examining the project’s
impact on each group. UNIDO Guidelines and Little & Mirrlees approach to social cost-benefit analysis.

Books :

1. Esty, Benjamin C. (2004) : Modern Project Finance : A Case Book, John Wiley & Sons, Inc.

2. Finnerty, John D. (1996) : Project Financing : Asset Based Financial Engineering, John
Wiley & Sons, Inc.

3. Little, IMD and Mirrlees, J.A. : Project Appraisal and Planning for Developing Countries,
(1974) Oxford & IBH Publishing Co.

4. Nevitt, Peter K. and Fabozzi, : Project Financing, Euromoney Books, Seventh Edition.
Frank J. (2000)

5. Raghuram, G. Jain, Rekha; : Infrastructure Development & Financing : Towards a Public-
Sinha, Sidharth; Pangotra, Private Partnership, Macmillan.
Prem & Morris, Sebastian
(Eds.) (1999)

6. UNIDO (1972) : Guidelines for Project Evaluation, Oxford & IBH Publications.


Readings :

1. Esty, Benjamin C. (1999) : "Improved Techniques of Valuing Large Scale Projects", Journal
of Project Finance, Spring, pp. 9-25.

2. Esty, Benjamin C. (1999) : "Petrozuata : A Case Study of effective use of Project Finance",
Journal of Applied Corporate Finance, pp. 26-42.

3. Esty, Benjamin C. (2001) : "Structuring Loan Syndicates : A Case Study of the Hong Kong
Disneyland Project Loan", Journal of Applied Corporate
Finance, 14 (3), Fall, pp. 80-95.

4. Godfrey, S. & Espinosa, S. : "A Practical Approach to Calculating Cost of Equity for
(1996) Investment in Emerging Markets", Journal of Applied
Corporate Finance, 9(3), Fall, pp. 80-89.

5. Howell, L.D. & Chaddick, B. : "Models of Political Risk for Foreign Investment & Trade : An
(1994) Assessment of Three Approaches", The Columbia Journal
of World Business, Fall, pp. 70-90.

6. Lessard, Donald R. (1996) : "Incorporating Country Risk in the Valuation of Offshore
Projects", Journal of Applied Corporate Finance, Fall, pp.
52-63.

7. Parikh, Kirit S. (2001) : "Thinking through the Enron Issue", Economic & Political
Weekly, April 28, pp. 1463-1472.

8. Shockley Jr., R.L.; Staci : "The Option Value of an Early-Stage Biotechnology Investment",
Curtis; J. Jafari; and K. Tibbs Journal of Applied Corporate Finance, 15 (2), Winter, pp.
(2003) 44-55.

9. Stulz, R. (1996) : "Rethinking Risk Management", Journal of Applied Corporate
Finance, 9, pp. 8-24.

10. Stulz, R.M. (1995) : "Globalization of Capital Markets and the Cost of Capital : The
Case of Nestle", Journal of Applied Corporate Finance, 8 (3),
Fall, pp. 30-38.

11. Thillai, Rajan A. (2004) : "Observations on Project Structures for Privately Funded
Infrastructure Projects", Journal of Structured & Project
Finance, Spring, pp. 39-45.


M.B.A. 617 : ORGANIZATION DEVELOPMENT
Objective :
The course develops an analytical and Operational to planned system wise organizational change.
Organizations today are faced with the dilemma of how to integrate the Organizational objectives with the
goals of the individual working for it. To resolve this dilemma in our rapidly changing environment and to
ensure that competing or conflicting groups move towards a collaborative way of work, several changes in
the organization structure, processes and behaviour are necessary. This is sought to be achieved through a
planned management change, effort – broadly termed as organization development.

UNIT-I

O.D. Concept, Nature, Meaning, Definition and Need. Values, Assumptions and Beliefs of O.D.,
Foundations of O.D., Process of O.D., Planned Change.

UNIT-II

Team Interventions, Intergroup and Third Party Peace Making Interventions.

UNIT-III

Comprehensive Interventions – Managerial Grid; Confrontation Meeting, Survey Feedback.

UNIT-IV

Structural Interventions – Work Redesign, Quality of Work life, Quality Circles, Parallel, Learning
Structures, A Brief Introduction to T.Q.M. and Business Process Reengineering, M.B.O., O.D. strategies at
work.

UNIT-V

Issues in consultant client relationships, Power Politics and O.D. Conditions and Techniques for successful
O.D. efforts. Future Prospects.

References :

1. Backhard, Richard : Organization Development.

2. Bennis, Warren : Organization Development.

3. Edgar and Huse : O.D. and Change.

4. French and Bell : O.D.


5. Mcgill, M.E. : O.D. for Operating Managers.

6. French, Bell and Zawacki : O.D., Theory, Practice and Research.

7. Malhotra, Meenakshi : O.D. and Change.

8. Mergulies and Raia : O.D.

9. Warner Burke : O.D.

10. Cummings, T.G. and Worley, : O.D. and Change.
C.G.

11. Sadler, Philip : Managing Change.

12. Hammer, M. and Champy, J. : Reengineering the Corporation : A Manifesto for Business
Revolution.

13. Process Consultation : Edger Sachein.

Journals :

1. California Mgt. Review

2. Journal of Applied Behavioural Science

3. Harvard Business Review

4. Personnel

5. Human Capital

6. H.R. Focus


M.B.A. 618 : MANPOWER PLANNING AND PERFORMANCE APPRAISAL
Objective :
With the companies getting cost conscious, leaner and flatter, the need for Manpower planning is much
more than it was felt earlier. The performance appraisal system needs to act as a motivator for the
employees to help increase their productivity. Hence this course aims to provide students the requisite
knowledge for both.

UNIT-I

Manpower Planning : Setting up objectives – Organisation, Planning, Manpower audit, Human resource
forecasting action programmes.

UNIT-II

Role Analysis, Job Analysis : Job specification, Job Description.

UNIT-III

Recruitment and Selection : Recruitment and the Legislation, Fair employment Practices Recruitment,
Recruitment Evaluation. The Hiring Procedure, Psychological Testing in Recruitment.

UNIT-IV

Performance Appraisal : Need for Performance Appraisal. Parameters for Appraisal : Errors in
Performance Appraisal.

UNIT-V

Traditional Performance Appraisal Systems, New Performance Appraisal Systems. Evaluation of
Performance Appraisal System.

References :

1. Personnel Management Peter : Flippo, Edwin B-McGraw Hill International Editions Peter
Drucker on the Profession on Drucker edited by Nan Stone. (Harvard Manager’s Book
Management Shelf).
2. The Balanced : Kaplan, Roberts and Norton David P.
Scorecard−Managing Future
Performance


3. Handbook of Personnel : Michael Armstrong
Managment Practices

4. Performance Appraisal : Martin Fisher

5. Performance Measurement and : Holloway, Jacky and Others, Sage Pub., 1995.
Evaluation

Journals :

1. H.R. Focus

2. Harvard Business Review

3. Human Capital

4. California Management Review


M.B.A. 619 : NEGOTIATING SKILLS AND PARTICIPATIVE DECISION MAKING
Objective :
The objective of the course will be to acquaint the participants with the significance of enhancing
negotiating skills in collective bargaining and appraise them of participative decision making so that they
could adjust the conflicting interests and promotion of common interest of workers and management. The
course is with particular reference to India.

UNIT-I

Definition of collective bargaining and related terms, approaches to collective bargaining, the issue in bar-
gaining, the process of negotiation, Experimental approaches to the study of negotiation, groups intergroup
relation and bargaining behaviour. The process of bid and counter bid, the analysis of stages in real life
negotiation. Preparation for negotiation, procedure and tactics : The nature of collective agreements, The
bargaining unit: factors, forces and trends; The break down of Collective Bargaining; Collective
Bargaining in India, U.S.A., U. K., Japan and South Asian Countries, Collective bargaining exercises.

UNIT-II

Workers' Participation in decision making : The philosophical basis; the concept, scope, significance and
pre-requisites; Levels of participation, participation and productivity, Forms of workers' participation :
Workers' suggestion scheme, joint consultation, quality circles, co-determination, self-management and
labour directors, Kibbuzim and Kolkhoz, Workers' participation in management in India problems and
prospects.

Books Recommended :

1. Harold, W. Davey : Contemporary Collective Bargaining.
2. B. K. Tandon : Collective Bargaining and the Indian Scene.
3. Allan Flanders, Ed. : Collective Bargaining.
4. Neil Chamberlain and Kuhn : Collective Bargaining.
5. John, T. Dunlop and Neil N. : Frontiers of Collective Bargaining.
Chamberlain etc.
6. Paul Blumberg : Industrial Democracy.
7. Eric Rhenman : Industrial Democracy and Industrial Management.
8. Thakur, C. P. and Senti, K. C. : Industrial Democracy : Some Issues and Experiences.
9. M. V. Pylee : Worker Participation in Management : Myth and Reality.
10. E.M.S.O. : Report of the Committee of Enquiry on Industrial,
Democracy, 1977.
11. P. Derrick and J. F. Phipps : Co-ownership, Co-operation and Control.


M.B.A. 620 : TRAINING AND DEVELOPMENT

UNIT-I

New Dimensions Training in Human Resource. Management with special reference to Training and Devel-
opment - An Overview.
Principles of Learning - Implications for training.
Defining objectives and identifying training needs.
Evolving Training Policy.

UNIT-II

Issues in Training : Location, Duration and Techniques.
Training Methods : On the job and off' the job.
Laboratory Training : Assumption, Goals and Techniques.

UNIT-III

Preparing Training Plans and Designing Training Programmes for Selected Categories of employees in
Banks, Industrial Organisation and Government Departments etc.
(a) Operative Personnel
(b) Office assistance
(c) Sales Personnel
(d) Supervisory Personnel
Training Effectiveness
Training of the Group : How to resolve Conflict through Training ; Training the Trainers.

UNIT-IV

Development : Significance, nature and preconditions. Defining objectives and identifying development
needs.
Evolving Development Policy
Issues in Development: Location, duration and techniques.
Appraisal, remuneration and succession.


UNIT-V

Methods of Development.
Preparing Development Plans and Designing Development Programmes for managerial in Industrial enter-
prises, Banks and Government departments.
(a) Bank Probationary Officers
(b) Middle Managers
(c) Top Management.
Role Playing as a Technique.
Effectiveness of Development Programmes.

Suggested Readings :

Journal - Indian Journal of Training and Development
− T.A.A. Latif: Training for Management.
− M.N. Rudrabasavraj : Executive Development in India.
− A.D. Moddie : Exploration in Management Development.
− Lynton and Pareek : Training for Development.
− Merrills and Marting : Developing Executive Skills.
− John Humble : Management Development.
− Norman R. E. Maier : Principles of Human Relations.
− Craig : Training and Development Handbook.
− Taylor and Lippitt : Management Development and Training Handbook.
− I.S.T.D. : Indian Journal of Training Development.
− I.L.: An Introductory Course in Teaching and Training Methods for Management Development,
− Varney Gleen H : An Organisation Development Approach to Management.
− Human Capital.
− H. R. Focus.
− British Journal of Training and Development.
− Journal of Applied Behaviour Science.


M.B.A. 621 : LABOUR LEGISLATION

Objective :
The objective of the course is to enhance the participants understanding of Indian Legal environment
relating to industrial relations. Emoluments and welfare. Emphasis would be given to the provisions and
case law of various acts.

UNIT-I

Legal regulation of employment conditions in India : Law of master and servant, The concept of social
justice. Guiding .principles of industrial adjudication, Industrial Disputes Act, 1947.

UNIT-II

Trade Union Act, 1926, Industrial Employment (Standing Orders) Act, 1946. Contract Labour (Regulation
and Abolition) Act, 1970.

UNIT-III

Payment of Wages Act, 1936
Minimum Wages Act, 1948
Payment of Bonus Act, 1965

UNIT-IV

Factories Act, 1948
Mines Act, 1952
Bonded Labour System (Abolition) Act, 1976
Child Labour (Prohibition and Regulation) Act, 1986.

Books Recommended :

1. O. P. Malhotra : The Law of Industrial Disputes.
2. S. C. Srivastva : Industrial Relations and Labour Laws.
3. S. N. Misra : Labour and Industrial Law.
4. P. L. Malik : Industrial Law.
5. H. K. Sanaray : Industrial and Labour Laws of India.

6. K. P. Chakravarti : Labour Management and Industrial Relations.
7. G. M. Kothari : Labour Demands and Their Adjudication.


M.B.A. 622 : SMALL BUSINESS MANAGEMENT

Objective :
The course aims at acquitting the students with the nature, significance and problems of small business
with special reference to India.

UNIT-I

− Small Business : Concept and definition.
− Nature and characteristics.
− Relationship between small and large business. /
− Scope and types of small business.
− Rationale and objectives of small business.
− Role of small business in modem Indian economy.
− Organizational structure and ownership pattern of small scale business.
− Growth of small business in India.
− Small entrepreneur in International business.
− Problems of small business.
− Industrial sickness in S.S.I. - Causes, consequences and remedial measures.

UNIT-II

− Establishing small scale enterprises.
− Scanning of opportunities. Choice of enterprise.
− Market assessment for S.S.E. - How question of opportunities identification.
− Choice of Technology and selection of site - How question of Market entry financing the new and
small enterprise.
− Preparation of the Business Plan.
− Operating the small scale enterprises.
− Financial Management Issue in S.S.E.
− Operation Management Issue in S.S.E.
− Marketing Management issues in S.S.E.
− Organizational Relation in S.S.E.
− Performance appraisal and growth strategies.


− Management Performance Assessment and Control.
− Strategies for stabilisation and growth.
− Managing family enterprises. Viability of Family Business; Family Management Practices.

References :

1. Petroj : Small Business Management.
2. D. Anderson : Small Industry in Developing Countries.
3. D. Strenloff and J. Burges : Small Business Management Fundamentals, McGraw Hill,
1980.
4. Vijay, K. Jain : Marketing Management for Small Units, Management
Publication Company, 1980.


M.B.A. 623 : ENTREPRENEURIAL DEVELOPMENT
Objective :
The course aims at acquainting the students with the nature, significance and various programmes in
entrepreneurial development with special reference to Indian economy.

UNIT-I

− Entrepreneurship : Need, scope and philosophy.
− Creativity and Entrepreneurship.
− Entrepreneurial competencies and traits.
− Factors affecting entrepreneurial development - Religious, social, cultural, political, ancestral and
demographic.
− Entrepreneurship : A function of innovation.
− Entrepreneurship : The achievement motive in economic growth.
− Entrepreneurship : Theory of social change.
− Entrepreneurship : Family structure, migration and the enterprise entrepreneurship.

UNIT-II

− Intrapreneuring and Entrepreneurship.
− Barriers to entrepreneurship.
− Intrapreneurial grid.
− Becoming an Intrapreneur.
− Phases in Intrapreneurship. '
− Major approaches to corporate entrepreneurship.
− Entrepreneurship competencies–Meaning and evaluation.
− Characteristics of being entrepreneur.
− Community and entrepreneurship.
− Social determinants of entrepreneurial growth.
− Functions of an entrepreneur.
− Classification of entrepreneurs.


References :

1. Sharma, K. L., 1987, Society and Entrepreneurship, Jaipur, Rawat Publication.

2. Richard Lynn, The Entrepreneur Case Studies, George Alien and Unwin Limited, London, 1973.

3. Developing New Entrepreneurs−Entrepreneurship Development Institute.

4. Peter, F. Drucker - Innovation and Entrepreneurship, Harper and Row, 1985.


M.B.A. 624 : GOVERNMENT BUSINESS INTERFACE
Objective :
The relationship between Business and Government have changed drastically over a period of time. The
changing dimensions of such relationship and its impact on corporate performance is of utmost importance
for management student.

UNIT-I

− The Phase of Self Reliance - 1950-65 : Initial conditions of planning strategy of industrialization.
− Development of two Axes of foreign influence. Limits to Industrial Growth and World Bank Pressure.
− The phase of Systemic Growth -1966-74 : Slow down of Industrial Growth. Crisis of Mixed Economy.
− Liberal Ideology Economic and Political Stalemate. Authoritarian Phase and Economic Revival.
− The Phase of Industrial Growth – 1974-90 : New Economic Policy, Change in the economy during
1980. The Globalisation phase and more towards liberalization.
− The phase of Privatisation and Globalisation, 1991-2000 : The growing importance of private sector.
− Privatisation of the Indian economy, Deregulation and decontrol of Indian corporate sector in the
changed environment.

UNIT-II

− Constitutional framework of Government Control of Business
− Public Control of Business. The Historical Setting
− Government Control of Business : Need for Government Controls
− Types of Controls; Business regulation. Effect of Government Regulation. Need for making controls
effective.
− Public Control of Business - Perspective and Rationale
− Government and Economic Planning
− Interface between Government and Public Sector
− Government regulation of Private enterprise
− State and Labour

References :

1. Government and Business - N. K. Sengupta, Vikas Publication.
2. Government and Business - C. L. Bansal, Haranand Publication.
3. The Political Economy of Industrialisation - Dalip S. Swamy, Sage Publication.
4. Government and Business - D. Amaichand Tale McGraw Hill.


M.B.A. 625 : INDUSTRIAL STRUCTURE ORGANISATION AND POLICY-I
Objective :
The basic objective of this course is to expose the students to various fundamentals of industrial economies.

UNIT-I

− Industrial Economies : Definition, Nature and Scope.
− Basic Concept, Firm, Industry, Market structure, market power, passive and active behaviour of the
firm.
− Conceptual framework for the study of industrial economics.
− Organisation form and alternatives motives of the firm.
− Industrial efficiency and technical efficiency.
− Optimum size of the firm.
− Industrial structure and economic development.
− Organisation of firms : Ownership, control and objectives.

UNIT-II

− Market structure : Sellers and buyers concentration.
− Product differentiation, entry condition and economics of scale.
− Market structure and profitability.
− Market Structure, innovation and inventories.
− Size and growth of the firm. Life cycle hypotheses merger, diversification and acquisition.
− Demand, financial and managerial constraints of growth.
− Market Conduct: Financial, pricing and advertising.
− Market Performance : Allocative and productive efficiency, distributive effect, technological
progress, excess capacity.
− Pricing in practice.
− Economics of advertising the firm and its objectives. Changing dimensions of the
organization philosophies.

References :

1. Sherer, F.M.- Industrial Market Structure and Economic Performance.
2. Kuchhal, S.C. - Industrial Economy of India.
3. Bains, J.S. - Industrial Organisation.
4. George, K.D. - Industrial Organisation.


M.B.A. 626 : CORPORATE PLANNING-I

Objective : The Corporate Planners need to be exposed to various dimension of macro-economic
fundamentals for formulating various policies. The study of framework of any economy is essential for any
managerial decisions. This paper attempts to four in this direction.

UNIT-I

National Income : Concept, components and measurement.
Determination of Income and Employment: Classical and Keynesian Views.
The process of Income determination - The multiplier theory.
The consumption function. Various approaches to secular and cyclical consumption function. Absolute,
relative permanent income and life cycle hypothesis.
The investment function, meaning, Motivation of investment, factors associated with shifts in investment
function.
The principle of acceleration.
Interaction between the accelerator and multiplier.
Relevance of accelerator or principle in developing economies.

UNIT-II

Money : Definition, and its function. Supply and demand for money. Determination of rate of interest;
from classical to Post-Keynesian theories.
Inflation : Causes, consequences and cures of demand pull and cost push inflation.
General equilibrium of the product, money and labour markets. Wage, price flexibility and macro economic
equilibrium. Post Keynesian development.
Macro economic policy; Monetary and fiscal stabilization policies.

References :

1. Dernberg and McDougall : Macro Economics.

2. Ackley : Macro Economics Theory.

3. Bailey : National Income and Price Level.

4. Edward Shapiro : Macro Economics.


SEMESTER-IV
M.B.A. 627 : RESEARCH PROJECT

M.B.A. 628 : INTERNATIONAL MARKETING

Objectives :
The objectives of the course is to acquaint the students with the entire range of concepts, fundamentals and
practicalities of International Marketing with particular emphasis on export marketing.

UNIT-I
Meaning and Scope of International Marketing, International Marketing tasks. Reasons for entering export
markets.

UNIT-II

International Economic Environment –Regional Economic Cooperation World Trade Trends, Tariffs and
non-tariff restrictions.
UNIT-III
The selection of export markets, planning of export marketing strategy–product, pricing, promotion and
distribution channels. Preparation of Export Marketing Plan.

UNIT-IV

Indian export and import policy. Export promotions organisations. Export Incentives. The procedures and
practices in the context of processing of an export order-producing for exports. Export Quality Control.
Export finance, Shipment and procedures thereof : Export documents : Processing of an export order.

References :

1. Miracle and Albaum : International Marketing Management.

2. John Fayerweather : Management of International Operations.

3. Martin T. Sliiper : Accessing Export Potential.

4. R. Vernon : Manager in the International Economy.

5. G. S. Lall : Finance of Foreign Trade and Foreign Exchange.

6. V. H. Kriplani : International Marketing.

7. B.S. Rathore : Export Marketing.

8. S.C. Jain : Export Procedures and Documents.


M.B.A. 629 : MARKETING OF SERVICES

Objectives :
To develop the skills of marketing of services, to understand the importance and role of services in the
total marketing concept and to have an understanding about the conceptual issues in services marketing.

Role of Services in Economy.

UNIT-I

Marketing of Tourism, Travel and Transport Services.
– Tourism Marketing
– Hotel Marketing
– Airline Services Marketing
– Travel Services Marketing
– Freight Transportation Services Marketing

Marketing of Financial Services
– Bank Marketing
– Housing and Financial Intermediation
– Mutual Fund Marketing

Marketing of Communication and Information Services
– Telecom Services Marketing (Telephone, Paging, D. Cellular, Fax and Others).
– Computer Network Services Including Internet
– Courier and Speedpost Marketing Services

UNIT-II

Marketing of Media Services
– Newspaper Marketing
– Broadcasting Services Marketing


Marketing Professional Services
– Hospital Services
– Consultancy Services
– Information Technology (I.T.) Marketing
– Advertising Services Marketing
– Marketing Research Marketing Services

Marketing of Education and Training Services
– Education Marketing Services
– Training Services Marketing

References :

1. S. M. Jha : Services Marketing.

2. Ravi Shanker : Services Marketing.


M.B.A. 630 : LOGISTICS MANAGEMENT

Objective :
This course will deal with the corporate physical distribution activities as an integrated system. The various
components of this system would be considered with the help of analytical and quantitative techniques.

UNIT-I

Logistics concept and Marketing, Physical distribution definition - Integrated systems concept, activity,
centres. Integration between marketing elements and distribution.

Concept of customer service.

UNIT-II

Transportation and physical distribution - Elements of a transport system; special transport, pros and cons
of various routing system, non-transportation costs. Some aspects of transportation administration and
transportation costing in relation to the marketing function.

Transportation rates and pricing Inter-state tariffs.

Documentation and carrier liability.

UNIT-III

Inventory Control - Economic order quantity under conditions of certainty and uncertainty. Inventory
requirement as function of the number of stock locations. Distribution warehousing - the modem concept.
Basic considerations for location and location strategy. Location techniques. Planning and distribution
warehouse, material handling. Utility of company warehouse versus public warehouse.

UNIT-IV

Order processing - Importance to customer service, a model for performance measurement.

Packaging – Cost involved, new ideas in package, package testing. Aspects of International distribution.
Distribution management, organisation and control; operational planning; Physical distribution information
centres. Organizational set up.


References :

1. Managing International Distribution : Wentworth and Christopher

2. Business Logistics : Smyroy

3. International Distribution : Rookey

4. Indian Shipping : Trivedi

1. Systems Approach to carriage and IIFT
shipment of Expert Cargo freight tariffs
and practices of Shipping Conferences


M.B.A. 631 : E-MARKETING

Objective :
The digital revolution affects every aspect of daily life, and marketers need to get to grips with
trend in order to stay in touch with the needs of their customers.

UNIT-I

Introduction to internet marketing - Origin, growth, prospects, terminology and technology. The
digital marketing environment.
The demographic, psychographic and behaviourial profile of internet users. B to C scenario.
Organizational buyer behaviour. The B to B scenario.
Segmentation, targeting and positioning on internet.

UNIT-II

Product decision−Selection of Products for internet. The Marketing of Services through internet.
Branding decision including E-brands. Offline branding to Firebranding.
Primary decisions. Impact of the internet on pricing decisions. Models of revenue for internet business.
Promotion on the Web. New Disk based marketing, communication tools. Advertising and PR
presentations. Media for Promotion. Search engine submission, banner advertising, new groups, chat
rooms, direct email. Managing the distribution function–Online retailing, Online publishing and
digital copyrights. Managing retail supply chains.

UNIT-III

E Tailing, Logistics and impact of internet marketing, creating data-base researching digital market,
marketing strategies for internet, marketing control.

References :

1. Bishop Bill (1998) : Strategic Marketing for the Digital Age; Excel Books.

2. Bradey Raging, Edward : Cyber Marketing : Your Interactive Markely Consultant, NTC
Forest, Richard Mizcoshi Business Books, Illinois, USA.
(1997)


3. Carpenter Phi (2002) : E Brands : Harvard Business School Press.

4. David Judy (2001) : The Art of Marketing : A Guide to Web Marketing, Vol. 9;
Crest Publishing House.

5. Hofacker Charler F. (2001) : Internet Marketing (3rd Edition), Wiley & Sons.

6. Laura Ries and Al Ries : Immutable Laws of Internet Brandeey; Harped Collins
(2001) Business.

7. McDonald (2001) : Emarketing: Improving Marketing Effectiveness in a Digital
World.

8. Zimmerman, Jan (2000) : Marketing on the Internet.


M.B.A. 632 : COMPUTER AIDED DESIGN AND MANUFACTURING MANAGEMENT

Objective :
This course deals with the fundamentals of Computer aided design and manufacturing management.

Introduction : Fundamentals of Manufacturing an Automation, Manufacturing Function Information Pro-
cessing and Communication. Numerical Control Production Systems: Types of N C Systems, Components
of N C Systems, Machine Tool Applications, N C Part Programming, Computer Assisted Part
Programming, D N C, C N C and Adaptive Controls. Programmable Controllers.
Group Technology and Computer Aided Process Planning.
Computer Integrated Production Planning and Control : Material Requirement Planning and Material
Handling Systems.
Computer Progress Control (C P C)
Computer Aided Quality Control (C A Q C)
Computer Progress Interfacing (C P I)
Computer Aided Shop Floor Control; Factory Data Collection Systems, Bar Code Technology.
Computer Networks for Manufacturing : Hierarchy of Computers in Manufacturing, Automated Factory.
Transfer Lines and Programmable Types of Machines.
Flexible Manufacturing Systems and Cellular Manufacturing.

References :

1. Computer Aided Design and Manufacturing : Groover and Zimmers.

2. Computer Aided Design and Manufacturing : Besant and Llui, Wiley.

3. C A D./C A M Handbook : Eric Teicholz, Mc-Graw Hill.

4. Computer Control of Manufacturing Systems : Yoram Korem, Mc-Graw Hill.

5. Numerical Control in Manufacturing (A S T M E) : F. W. Willson, Mc-Graw Hill.


M.B.A. 633 : PRODUCTIVITY MANAGEMENT

Objective :
This course aims at providing, and understanding the concepts, techniques and attitude required for
effective management of productivity in modern organisations.

UNIT-I

The concept of productivity; Need for productivity culture; Management and productivity; Factors
affecting productivity; Efforts in productivity management; Organisational effectiveness and productivity.

UNIT-II

Productivity cycle; Productivity measurement and its need; Total productivity mode; Limitations of partial
measures of productivity; Productivity evaluation in organizations; Productivity and industrial relations.

UNIT-III

Productivity planning and improvement concepts, Strategies for productivity; International productivity
management and experience; Indian experience in productivity.

UNIT-IV

Productivity trends in selected industries engineering, fertilizers, textiles, and in energy. Impact of govern-
ment policies on productivity.

References :

1. Sumanth, D. J. : Productivity Engineering and Management, McGraw-Hill,
New York.

2. Brahmananda, P. R. : Productivity in Indian Economy, Himalaya Publications.

3. I.L.O. : Measuring Labour Productivity.

4. N.P.C. : Productivity Agreement of Dialogue With Management and
Trade Unions.

5. Solomen Fabricant : A Primer on Productivity.

6. Chandra : Dynamics of Productivity, South Asian Publisher, New Delhi.


M.B.A. 634 : BUSINESS PROCESS REENGINEERING

Objective :
The objective of this course is to develop the abilities of the students to design and to evaluate management
and its existing structure and select the right frame for Reengineering.

UNIT-I

Definition of reengineering, The time for reengineering. Why business process start to fail. A simple expla-
nation of change theory. Reengineering mission and scope, the reengineering cost, survival and growth
strategies, Rethinking Business Processes.

UNIT-II

The New World of Work, The Enabling Role of Information Technology. Perspectives on the customer,
Understanding markets, Customer research within markets, Service, Specifications from the customer.
Insights from customer analysis.

UNIT-III

Undemanding the influences in the Background. Perspectives on the background. Dynamic nature of
industry. Competitive intelligence : Bringing the background into focus, Mapping the way work gets done,
identifying areas for improvement.

UNIT-IV

Planning for change, Refined mission and scope. Design options and alternatives. Filling in the fine details,
Mapping the new process, Developing business policies, Information channels and communications Feed-
back for continuous improvement.

UNIT-V

Implementing system and structural changes. Selecting the right frame. The horns of the downsizing di-
lemma Maximizing the chances for reengineering success. Resistance to change. The transition process,
Revitalizing the organization for long term durable change, Reengineering Experience.

References :

1. Michale Hammer and James : Reengineering the Corporation - A Manifesto for Business
Champy Resolution.

2. Kerin F Cross, John J. : Corporate Renaissance.
Father and Richard L.
Lynch

3. Waman S. Jawadekar : Redesigning the Business Organization.

4. Jeffrey N. Lowenthal : Reengineering the Organisation.


M.B.A. 635 : ENTERPRISE RESOURCE PLANNING
Objective :
The objective of this course is to acquaint the students with the knowledge of computerized productions.
Materials, Distribution system of a manufacturing organisation. The students will be having knowledge of
future of E.R P. and other business segments.

UNIT-I

Evolution of E R P, Definition, E R P packages used, Integrated management information. Business
Process Re-engineering, Data Warehousing, Supply Chain Management, M R P (I), M R P II), D R P, J I T.

UNIT-II

E R P Modules, Finance, Manufacturing, Materials, Quality Benefits of E R P Reducing Lead-Time,
Reduction in Cycle Time, D R P Markets, Going E R P Way, E R P Evaluation Criteria.

UNIT-III

E R P Implementation Role of Consultants, Vendors and Users.
Implementation Life Cycle, Project Planning, Team Training End User Training Post Implementation
(Maintenance Mode), Implementation in large-scale organisation.

UNIT-IV
E R P Bridging Business and Technology Baan implementation (Holland Tractors Limited), Case Kirlosker
Electric Company Limited, C E O and Enterprise Resource Planning, Software Package.

UNIT-V

E R P WARE, Future Direction of E R P, New Business Segments R A M C O Marshal World Class E R P
S A P R 13 at Kapp Germany S A P R 13 Mercedes Benz.

References :

1. Enterprise Resource Planning : Vinod Kumar Garg, R.K. Venkitakrishnan
(Concepts and Practice)

2. E R P A Management : S. Sadagopan
Perspective

3. Enterprise Resource Planning : Alexis Leon

4. ERPW ARE ERP : Vinod Kumar Garg, R.K. Venkitakrishnan
Implementation Framework

5. E R P Journal for the Intelligent Enterprise.


M.B.A. 636 : MANAGEMENT OF FINANCIAL SERVICES

Objective :
The objective of the course is to impart knowledge to the students in the conceptional and operational
aspects of financial services.

UNIT-I

Evolution and Role of Financial Services−Companies in India. Evolution of N B F C’s Services provided,
Comparison with banks, Categories of' N B F C's (Industry Structure in India, Sources of Finance : Funding
Strategies, Public Deposits. Bank Borrowing I C D, C P, Innovative Sources of Financing. Securitization :
Concept, Securitization as a Funding mechanism. Mortgages; Traditional and Non-Traditional,
Securitization of Mortgaged and Non-Mortgaged assets, Securitization in India. Merchant Banking :
Nature and Scope, Regulation of M B activity, Structure of M.B. Industry, Primary Markets in India,
Procedural aspects of Primary Issues, S E B I Guidelines for Public Issue.

UNIT-II

Introduction to Equipment Leasing : Introduction, History and Development of Leasing. Concept and Clas-
sification. Types of Leases, Advantages, Disadvantages, Evolution of Indian Leasing Industry, Leasing and
the Commercial Banking Sector, Product Profile, Legal Aspects of Leasing, Lease Documentation, Lease
Agreement. Tax Aspects of Leasing Income Tax Aspects. Sale Tax aspects. Lease Evaluation : the
Lessee's angle. The lessor's angle. Negotiating Lease rentals. Lease Accounting and Reporting : IAS-17,
I.C.A. I. Guidance Note, Form Vs Substance Debate, Hire Purchase : Concept, Characteristics,
Mathematics financial evaluation, Legal, Tax and accounting aspects, the Hire Purchase Act, 1972.

UNIT-III

Mutual Funds : Evolution, Regulation of M F, Types, Organisation, Structure, Performance, Evaluation,
Design and marketing of Mutual Fund Schemes, Analysis and Tax treatment of M F Schemes, M F in
India. Credit Rating : Concept, Process, Methodology, Credit Rating in India−Credit Rating Agencies
Regulation 1999.

UNIT-IV

Consumer Finance : Role of consumer credit in the financial system, features, mathematics and legal
frame-work, credit screening methods, innovative structuring of consumer credit transactions, Product Mix,
Consumer Credit Act, 1974.

Credit Cards : Concept, Types, Billing and Payment, Settlement Procedure, Mechanism of Transactions,
Member Establishments, Member Affiliates, The concept of Visa Net. Insurance : Definition,
Classification, Principles of Insurance, Rights and Obligations of parties.


UNIT-V

Factoring : Concept, forms, functions of a factor, legal aspects, evaluation of factoring. The report of the
study group for examining introduction of factoring services in India. Factoring vis-a-vis Bill Discounting
Credit Insurance, Forfeiting.
Bill Financing : Bill of exchange. Definition, Steps in bill discounting, Bill market in India.
Venture Capital : Nature and Scope, Regulatory Environment, V.C. Investment Process, Evaluation,
Criteria, Limitations, V.C. in India.
Real estate investment : Risk and return profile, forms of real estate investment, concept, sources. Housing
Finance; Introduction, H.F. Scheme in India, Characteristics of H.F. business, procedure for loan
disbursement by H.F.C.S., Legal frame work, evaluating and structuring H.F. transactions.

References :

1. M.Y. Khan : Financial Services, Tata Mc-Graw-Hill.

2. L. K. Bansal : Merchant Banking and Financial Services, Unistrar Publications.


M.B.A. 637 : INVESTMENT MANAGEMENT
Objective :
The objective of this course is to develop a conceptual framework for the study of security analysis and
portfolio management.

UNIT-I

Investment Scenario : Concept of Investment, Investment Objectives and Constraints, Security and non-
Security Forms of Investment, Investment process. Securities Market; Markets and their Functions. Meth-
ods of raising capital, Development of Stock Market in India. Organisation and management, Listing of
securities. Trading and Settlement procedure, Regulations of Securities Markets. Sources of financial Infor-
mation. Portfolio Selection : Defining, Investment, Objectives, Risk and Investor Preferences, Investment,
Constraints, Investment Goals and Constraints for Institutional Investor.

UNIT-II

Valuation of Fixed Income Investments and Valuation of Equity Shares Fundamental Analysis : Economic
Analysis, Industry Analysis, Company Analysis, Technical Analysis : Theory of Technical Analysis, Dow
Theory, Bar Charts, Part and Figure Charts, Contrary Opinion Theories, Relative Strength Analysis.
Moving Average Analysis, Advanced Technical Analysis. Efficient Market Hypothesis : Weak, Semistrong
and strong forms of efficiency, Empirical test of E M H in Indian Context.

UNIT-III

Capital Market Theory : C A P M, SML, Applications of S M L, Ex-past and Ex-Ante SMLs, Non-
Standard. Forms of CAPM, Zero Beta CAPM, Tax adjusted CAPM, Emperical evidence of CAPM,
APT. Portfolio Analysis Diversification, Portfolio Risk and Returns, Markoxitz Risk-return optimization,
Single Index Model, Portfolio Beta Generating the Efficient Frontier. Bond Portfolio Management
Strategies,Passive Strategy, Duration Shift and Immunization Semi-Active and Active Strategies. Equity
Portfolio Management, Passive v/s Active Management Strategies. Types of Passive Portfolios, Styles of
Active Management. Active Management Strategies, Combining Active and Passive Strategies.

UNIT-IV

Managed Portfolio and Performance Measurement; Classification. Advantages of Managed Portfolio
Management Performance Evaluation Methods for Calculating Rate of Return Sharpe’s, Traynor’s and
Jensen’s Performance measure for Portfolios. Portfolio Revision, Portfolio Rebalancing. Portfolio
Upgrading. Investment timing. Formula Plans, Constant Dollar Value Plan, Constant Ratio Plan, Valuable
Ratio Plan, Selection and Revision of Equity Portfolios.


UNIT-V

Options; Definition, Rationale, Put and Call Options, Determinants of Option Value, Option Valuation
Models, Valuation of bonds with put and call options. Futures : Definition, Stock Index, Futures Interest
Rate, Warrants and Convertibles : Warrants, Convertible Security, Valuation of Convertible bonds.
Investments Strategies using options : Elementary Investment Strategies, Complex Investment Strategies,
Evaluation of Option based Investment Strategies, Risk Association with Options. Application of Index
Futures in Portfolio management : Pricing of Index Future Contracts, Stock Index Arbitrage, Application of
Index Futures, Beta Management.

References :

1. Fredrick Amling : Investments – An Introduction to Analysis and Management,
Prentice Hall.

2. Anthony J. Curley and : Investment Analysis and Management – Harpera and Row.
Robert M. Bear

3. William F. Sharpe and : Investment, P.H.I.
Gordon J. Alexander

4. Jack Clark Francis : Management of Investments, Mc-Graw-Hill.

5. V.K. Bhalla : Investment Management, S. Chand and Company Limited.


M.B.A. 638 : CORPORATE TAX PLANNING

Objective :
The objective of the course is to equip the students with the knowledge of' various tax laws and help them
in utilising this knowledge in corporate planning.

UNIT-I

Basic framework of direct and indirect taxes in India, Concept of Tax Planning. Meaning, Importance and
Scope. Tax Planning versus Tax Avoidance and Tax Evasion, Methods of Tax Planning, Areas of Tax
Planning. Form of Organisation, Scale of Activity, Locational aspects, Nature of business.

UNIT-II

Taxation of companies in India. Assessment of Business and other incomes of joint stock companies. Tax
planning and managerial considerations in respect of newly established Industrial Undertakings in certain
specified areas, E.P.Z. and E.O.U.'s.-Tax Planning in respect of amalgamations, Foreign collaborations and
joint venture agreements.

UNIT-III

Tax planning financial management. Tax planning in respect of capital structure, capital budgeting
and management of working-capital---Tax considerations in issue of bonus, shares and dividend policy.

UNIT-IV

Tax planning with regard to specific management decisions. Make or buy, own on lease, repair, renewal,
replace, closure or continuance. Maintenance of proper records of complying with requirement of tax laws.
Deduction of Tax at source. Advance payment of tax. Time for payment and filing of income tax returns.
Types of assessment and procedure, defaults and penalties. Organizations of tax planning cells.

UNIT-V

Tax planning in respect of excise duty, custom duty and sales tax. Maintenance of proper records for
complying with the requirements of indirect tax laws. Filing of returns under different indirect tax laws.
Defaults and penalties under indirect tax laws.


References :

1. Dr. V.K. Singhavia, Kapil : Direct Taxes : Planning and Management (Tax Mann Publications
Singhavia and Monica Ltd.).
Singhavia

2. R.N. Lakhotia : Corporate Tex Planning.

3. Dr. V.K. Singhavia : Direct Taxes : Law and Practice (Tax Mann).

4. Bhagwati Prasad : Law and Practice of Income Tax in India.

5. H.P. Ranina : Corporate Taxation : A Hand Book (Tax Mann).

6. V.S. Datey : Indirect Taxes – Law and Practice (Tax Mann Publications
Limited).


M.B.A. 639 : FINANCIAL STATEMENT ANALYSIS
Objective :
Objective of this course is to develop the skills of the students to critically analyse and interpret the
financial statements of a business enterprise.

UNIT-I

Financial statement analysis : An overview, demand and supply of financial statement information. Gener-
ally Accepted Accounting Principles (G.A.P.) underlying financial statements of the U.S.A., U.K., India
and these following international accounting standards (I.A.S.). Techniques of financial statement
analysis. Cross-sectional and time-series.

UNIT-II

Short-Term Liquidity Analysis : Working capital analysis, Operating activity analysis, Liquidity
considerations not on the face of financial statements. Statement of cash flows, Cash Forecasting Short
term and long term. Relation between cash flows from operating investing and financial activities. Long
term Debt paying Ability – income statement considerations, balance sheet considerations. Special items
that influence a firm’s long term debt paying ability – Joint ventures and long term leasing.

UNIT-III

Profitability Analysis : Analysing company profitability, revenues, cost of sales and expenses. Calculating
and disaggregating rate of return of assets and rate of return on capital employed. Earnings quality and
earnings persistence.

UNIT-IV

Valuation : Cash Flow Based – Periodic cash flow, residual value and cost of capital earnings based
Development of theoretical model, theoretical Vs actual P/E ratios, application of theoretical P/E model.

UNIT-V

Analysis of financial statement in the context of forecasting, distress analysis and corporate restructuring.
Analysing the impact of inflation and intangibles of financial statement.

References :

1. George Foster : Financial Statement Analysis (Prentice Hall).

2. Bernstein Leopold, A. : Financial Statement Analysis (Irwin/Mc-Graw-Hill).

3. Stickney/Brown : Financial Reporting and Statement Analysis (The Dryden Press).


M.B.A. 640 : INDUSTRIAL RELATIONS AND LABOUR POLICY

Objective :
The course aims at familiarizing the participants with (a) The industrial relations scene in India with special
reference to the Industrial Conflict and their prevention and resolution and (b) Significance and impact of
labour policy on industrial relations in India.

UNIT-I

Industrial Relations : Concepts, Theories and Evolution, System Approach - Actors, Context Web of Rules
and Ideology, Trade union and industrial relations, Human Resource Management and Industrial relations.
Industrial Conflict: Theories, Forms, Causes, Right to strike.

UNIT-II

Voluntary and Statutory efforts on prevention and settlement of industrial disputes. Bipartitism and
tripartitism : Comparative industrial relations and policy in U. K., U. S. A., Japan, Germany, Russia and
developing countries.

UNIT-III

State and Labour : Theoretical aspects, framework, evolution and Dimension of Labour Policy in India.
Labour Policy on (a) Terms and conditions of employment, (b) Industrial relations, and (c) wages.

UNIT-IV

Labour Policy and growth of Legislative framework in India : Labour Administrative framework for
implementation of labour policy and Laws, Government as an employer, New Economic Policy and
Labour; Social clause and W.T.O.

References :

1. E. A. Ramaswamy and : Industry and Labour.
Uma Ramaswami

2. K. K. Ahuja : Industrial Relations - Theory and Practice.

3. Aruna Manoppa : Industrial Relations.

4. Satya Sundaram : National Wage Policy.

5. Blain Pane : International Encyclopaedia of Industrial Relations.


6. Johness : Negotiating Development - Labour Relations in Southern Asia.

7. Goates and Tooham : Trade Unions and Politics.

8. G.P. Sinha and P.R.N. : Industrial Relations and Labour Legislation.
Sinha

9. John T. Dunlop : Industrial Relations System.

10. J.L. Rastogi, P.P. Arya : Planning for Industrial Relations Management.
and S.D. Tripathi

11. S.N. Dhayani : Industrial Relations System.

12. John R. Niland et. : The Future of Industrial Relations.


M.B.A. 641 : LABOUR ECONOMSCS
Objective :
The course is offered to acquaint the participant with the issues involved in the labour market analysis and
the conditions of working class.

UNIT-I

Labour Economics : Micro and Macro aspects. Theories of Labour market, Supply of Labour; Work-leisure
decision, Participation rate, Quality of Labour, Labour Demand for Labour, Short run and long run demand
for labour, Elasticity of demand for labour.

UNIT-II

Wage determination under perfect market. Monopoly in the Product market and Perfect competition in the
Labour market. Monopoly in the Product market and monopoly in the factor market; Bilateral Monopoly,
Competitive Buyer Firm vs Monopoly, Labour Union and Collective bargaining. The economic impact of
Trade Unions.

UNIT-III

State regulation of wages, wage level and wage structure, share of wages in national income, labour
productivity, wages income and prices, wages and productivity.

UNIT-IV

Theory of Human Capital, Investing in human capital, critique of human capital theory, economics of
discrimination.

References :

1. Campbell R. Mc. Connel and : Contemporary Labour Economics.
Stanley L. Brue
2. Parmod Verma : Labour Economics and Industrial Relations.
3. Non Bellante and Mark Jackson : Labour Economics.
4. K. W. Rothschild : Theory of Wages.
5. B. J. Mc. Cormick and E. O. : The Labour Market.
Smith
6. G. S. Becker : Human Capital.
7. R. Marshall and R. Perlman : An Anthology of Labour Economics.

8. K. N. Subramanian : Wages in India.


M.B.A. 642 : INDUSTRIAL PSYCHOLOGY AND SOCIOLOGY

Objective :
The course aims at providing the participants with an understanding of the role of Industrial Sociology and
Psychology in management of human resources. The main emphasis would be given to applied aspects
with reference to Indian Industrial Scene.

UNIT-I

Nature and Scope : Relationship with Sociology and Industrial Psychology, Hawthorne experiments and
their significance. Factory Organisation; Industrial Bureaucracy; Formal and Informal Groups; Status
System, Balancing of Social Power; Unions and Employer's Organisations.

UNIT-II

Workers in Industry: Impact of Indian Social System on Recruitment, Selection : Commitment and
Motivation; Industrial Worker and his future. Industry and Society; Industry's impact on Caste, Family
Education and Society's Expectations from Industry.

UNIT-III

Nature and Scope of Industrial Psychology, Psychology and Management, Contributions of Freud and Post
Freudians Development of Psychology : Personality and its development. Psycho-analytical theories.
Personality type. Adjusted and Maladjusted personalities.

UNIT-IV

Perception : Process and Elements, Theories of Perception.
Psychology of Leadership.
Personnel Selection and Training.
Understanding and Motivating employees - Industrial morale and job satisfaction; Counselling.
Psychology of Industrial conflict. Stress Management

References :

1. Mclver and Page : Society
2. Miller and Form : Industrial Sociology
3. Ghose and Ghorpade : Industrial Psychology
4. Tiffin and Mc Cormick : Industrial Psychology
5. Norman R. F. Maier : Psychology in Industry
6. John B. Miner : Personnel Psychology


M.B.A. 643 : MANAGEMENT OF DISCIPLINE AND DISCIPLINARY PROCEEDINGS

Objective :

The course aims of providing the participants better understanding of maintaining discipline and handling
disciplinary proceedings and the working of various procedures/mechanism available for the purpose.

UNIT-I

Managing Indiscipline: Basic concepts, Nature of proceedings judicial, quasi-judicial and administrative,
Principles of natural justice and reasonable opportunity, Misconduct and its types, complaints and decision
to initiate enquiry, charge sheet and its drafting, service of charge sheet to workmen and reply to the charge
sheet and its considerations, suspension during enquiry; criminal proceedings and departmental enquiry,
holding of enquiry; considerations by punishing authority.

UNIT-II

Relevant Legislation relating to Disciplinary proceedings; judicial control of labour court and industrial
tribunals. Writ jurisdiction, Prevention of Disputes, Grievance, handling mechanism and procedure. Han-
dling industrial action. Relevant Legislation. Case studies.

References :

1. D. D. Basu : Administrative Law.

2. B. R. Ghaiye : Law and Procedure of Departmental Enquiries.

3. R.G. Chaturvedi : Departmental Enquiries and Disciplinary Actions.


M.B.A. 644 : SMALL BUSINESS ENVIRONMENT IN INDIA

Objective :
The basic objective of this course is to expose the students to various issues regarding small business
environment in India.

UNIT-I

– Nature of the Small Business in India.
– Changing role of small scale industry.
– Significance of small business in Indian Economy.
– Policy formulation for the small business industry.
– Preparation of the business plan for a small enterprise.
– Financing small business.
– Government policies towards small business.
– Growth strategies for small business.
– Aspects of growth and structural changes in modern small industry.
– Recent development in small enterprises in India−Economic and social aspects.

UNIT-II

– Public policy frame work for small enterprise development.
– Quantitative significance of small firms.
– Contribution to national income & Employment aspects.
– Dominance of small firms.
– Role of policy and research issues.
– Institutional set up for small industry development in India.
– Small industries development organisation (SIDO).
– National Small Indus tries Corporation (NSIC).
– Commissioner for Industrial Cooperatives.
– Specialized Institution for training and development.
– State level Institution.
– Directorate of Industries.
– Industrial Development Corporation.


– State Financial Corporation,
– Changing role of small business in selected countries–Italy, Japan, China, South-Korea,
Malayasia.
– Lessons for India.

References :

1. K.B. Suri : Small Scale Enterprises in Industrial Development, Sage Pub., 1988.

2. V. Desai : Organisation and Management of Small Scale Industries, Himalaya
Publication Barlay, 1983.

3. Deshpande : Entrepreneurship of Small Scale Industries, Deep and Deep, New
Delhi, 1980.

4. Peter, Kilby : Entrepreneurship and Economic Development, The Free Press, New
York, 1971.


M.B.A. 645 : CORPORATE PLANNING-II

Objective :
The relationship between business and society is changed in new and profound ways. Corporate houses are
devising strategies that will help produce prosperity and improved quality of life for their citizens.

This course attempts to explore some of these issues.

UNIT-I

– The Corporation and its stake holders.
– Business and Public issues.
– Corporate Social Responsibility.
– Socially Responsive Management.
– Ethical Dilemma in Business.
– Ethical Reasoning and Corporate Programs.
– Global Challenges to Corporate Responsibility.
– Managing Environmental Issues.
– Social Issues - Women, work and family.

UNIT-II

– Corporate Governance−An overview.
– Code of Corporate Practices.
– Corporate Social Reporting.
– Environmental Reporting.
– Corporate Governance and Board of Directors.
– Corporate Governance and role of top Management Financial Institution, nominee Directors and
Auditors Corporate Disclosure and Investor Protection Public Enterprises and Corporate Governance.
– Impact of Globalization and Indian Corporate Sector Governance.
– Corporate Governance practices in U.S.A./U.K.


References :

1. Business and Society - James Post, Anne Lawrence and J. Weber Irwin - Me Graw Hill.

2. Values, Nature and Culture in American Corporate - William C. Frederick, Oxford University.

3. The Social Challenges to Business - Robert Ackerman, Harvard University Press.

4. Women and New in Management - Gary N. Powell Sage Publication.

5. Strategic Management - S. David Hunger and Thomas L. Wheeler.

6. Corporate Governance - The New Paradigm - N. Gopalsamy Wheeler Publishing.

7. Corporate Governance, Management Review, July-December, 1996.

8. Corporate Ethics - Theophene A. Mathian, Allied Publication.


M.B.A. 646 : ENTREPRENEURIAL DEVELOPMENT AND NEW ENTERPRISES
MANAGEMENT

Objective :
The objectives of the course are two fold : (i) to provide conceptual and theoretical understanding about the
development of entrepreneurship and its significance in Indian economy, and (ii) to highlight the issues in
new enterprise management.

UNIT–I

Developing entrepreneurship: Elements for a program.

Developing entrepreneurial competencies: Need and process of development, social determinants of
Entrepreneurial growth.

Entrepreneurship Development Programmes.

Entrepreneurship Orientation and awareness programme.

New enterprise creation programmes.

Existing entrepreneurship programs for existing enterprising for survival and growth. Evaluation of various
E.D.P. programmes.

Entrepreneurship Development in India and evaluation of various E.D.P. programs in India.

Managing Growth and Transition. The organisation life cycle, changing entrepreneurial roles.

UNIT–II

– Entrepreneurship and new venture opportunities.
– Planning for new ventures.
– The concept of a planning paradigm - Pre-start up, start up, early growth and later growth stage.
– Product and service concepts for new ventures.
– Incentives and subsidies available for entrepreneurial growth.
– Guidelines for project report preparation.
– Location, environmental and managerial problems of new enterprise management.
– Managing family business : Some case studies of family run businesses in India.


References :

1. Deshpande : Entrepreneurship of Small Scale Industries, Deep and Deep, New Delhi, 1980.

2. Peter Kilby : Entrepreneurship and Economic Development, The Free Press, New York, 1971.

3. Rehman A.H.M., Habibur, 1979 : Entrepreneurship and Small Enterprise Development in
Bangladesh, University of Dacca.

4. Sharma, K. L., 1981, Entrepreneurship and Industrial Development in Punjab, P.S.E. Economic
Analyst, Volume II, No. 2.

5. David H. Holt Entrepreneurship - New Venture Creation, Prentice-Hall, New Delhi, 1998.


M.B.A. 647 : INDUSTRIAL STRUCTURE ORGANISATION AND POLICY– II

Objective :
The objective of this course is to expose the students to various industrial development, process and
policies associated with it.

UNIT-I

– Industrialisation - rationale, objectives, strategies and problems.

– Patterns of industrialization. Basic, Intermediate and Capital goods.

– Industrial growth and structural changes in Indian Industries.

– Employment generation and industrialisation process.

– Public Sector : Organisation role, performance and problems.

– Comparative performance of Public and - Private Sector in India.

– State and Industrial Development.

UNIT-II

– Theories of industrial location, Weber, Sargent and modern factors affecting location of industrial
unit.

– Location policy in India since Independence.

– Industrial policies of major states of India in recent times.

– Industrial concentration in India. Causes and effects.

– Policies of Industrial dispersal in India.

– Productivity Industrial growth and policy in India after 1980.

– Case studies of growth of major industries in India. Pharmaceuticals, tractors, cement,
automobiles, scooters, soft drinks, fertilizer, food processing, steel.


References :

1. D. Hay, Darech Marris : Industrial Economics : Theory and Evidence, O.V.P., Delhi.

2. P. J. Devine, et. al. : An Introduction to Industrial Economics, George Alien and Unwin Limited,
1974.

3. G. H. Kirk Patrick, et al. : Industrial Structure and Policy in Less Developed Countries, Heritage
Publication.

4. J. C. Sangersara, Industrial Policy and Planning Saye Publication, 1992.

5. J. J. Ahluwalia : Productivity and Growth in Indian Manufacturing., O.V.P.

M.B.A. 648 : VIVA-VOCE

------------------------

M.b.a. semester system 2011-2012

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