Maximize customer value.pdf

Most B2B buying decisions are not based on price, product, or brand narratives. For customers—what matters most is a product's perceived value, i.e. what the product does in the context of the customer's pain point and the expected benefits. World’s leading SaaS brands know that. Their price and product offering is often a reflection of the value that customers expect out of their software. Here is a four-step process to improve your customer retention. Read the full blog at: https://www.avoma.com/blog/understanding-customer-value