1. Product
Presentation:
MÁXIMA
X-TREME
GRENACHE
by republicana,
International Wine Concepts from Spain

2. 6. PACKAGING
INTERNATIONAL
WINE
1. WINERY CONCEPT
2. WINE
6. BACK LABEL 5. STYLO
3. BRAND 4. IMAGE

3. 0. CONCEPT
I+D+WINE model Int. Wine Concept
 INTERNATIONALIZATION
 DESIGN
 WINE

4. 1. WINERY
Bodega San Gregorio
 Spain. Calatayud wine region.
 Elaborating wines since 1965.
 Old Vine Grenache.
 MW & top winemakers cooperating
with the winery for years.
 Experience with top worldwide
distributors.
 Consistent quality. Solid values. Good
ratings and prescriptor opinions.

5. 2. WINE
Old Vine Grenache
 Entry-level, young red.
 100% Old Vine Grenache.
 14,5% alc. Full-bodied.
 Fruity, intense, high concentration,
spicy, warm finish.
 89-87 points last vintages.
 Solid Value.
High price/quality ratio.
POWER

6. 3. BRAND
 English+Spanish: Spanglish
 At least French, German, English
MÁXIMA
& Spanish native or basic
speakers understand.
X-TREME
 Xtreme sports oriented. Risk: Calatayud d.o.
(unknown region)
 Xtreme sports will give you a
reward -the sensation- if you are Sensation: Power, intensity,
willing to accept the risk. body….

7. 4. IMAGE
 X-TREME Sports theme.
 Bungee Jumping, the reference of
X-TREME Sports.
 Color and size integration.
 Brand & Image according to
minimalist stylo.

8. 5. STYLO
 Minimalist.
 Black & White.
 Brand+variety (+vintage).
 No iddle text.
 Not many details.
 Screw-cap for young wines.
 New world concept.

9. 6. BACK LABEL
 Brand & Variety on top.
 Tasting Note.
 Credits.
 Legal info.
 Color, fonts, stylo coordination.
 Paper; same quality as front.

10. 7. PACKAGING
 Screw-cap.
 Optimal Bordeaux bottle.
 High weight paper on front and back
labels.
 6 bottles/case.

11. 9. MORE CONCEPTS

12. CONTACT
10. THANK YOU
Any ORDER comment?
David Blanco
Tel. +34 687 484 989
export@republicanawines.es
http://www.republicanawines.es