These are the slides we use to demonstrate the trend toward contextual computing and the future of mobile services and its effect on the world.
What is this? When sensors, wearable computers, big data, social network data, and location data are fused together to make a new kind of computing possible.
David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”UMLondon
- How brands can achieve great cut through by using a highly targeted station.
- Lots of video and audio examples of how Gaydar has not only changed peoples perceptions of what a highly targeted station can achieve, but also how brands that have good station synergy can realize positive sales and perceptions from the audience.
Workshop. Using wherever SIM, Arduino and API as IoT Alert System for Real Ti...Karina Popova
The Concept: To design a wearable heart rate monitor using photoplethysmography that will alert specific individuals if the wearer's heart rate goes below or above a pre-defined threshold. It should also allow for remote monitoring of the wearers pulse at any given time.
The schema: the electronic system is a schema of wearable device which controls pulse quite precisely in a few minutes. The device utilizes the signals from human body to detect the occurrence of heart beat. As soon as the device detects the critical value, it transmits a coded signal. The signal is decoded by a GSM receiver to produce control signals for switching an alarm device as mobile messaging device and trigger a emergency with wherever SIM.
Amusing- music streaming platform for bars/coffee shops/clubs (South Korea ma...Uros Jovanovic
Presentation pitch for new business idea called Amusing- B2B music streaming platform targeted to venue owners in South Korea. Project of High-Tech Entrepreneurship at Politecnico di Milano, June 2015.
Team:
Vladimir Stoiljkovic
Mustafa Guray Taydas
Elisabeth Ulander
Francesco Gamba
Uros Jovanovic
These are the slides we use to demonstrate the trend toward contextual computing and the future of mobile services and its effect on the world.
What is this? When sensors, wearable computers, big data, social network data, and location data are fused together to make a new kind of computing possible.
David Muniz, Gaydar Radio – “The Power Of Discrete, Highly Targeted Radio”UMLondon
- How brands can achieve great cut through by using a highly targeted station.
- Lots of video and audio examples of how Gaydar has not only changed peoples perceptions of what a highly targeted station can achieve, but also how brands that have good station synergy can realize positive sales and perceptions from the audience.
Workshop. Using wherever SIM, Arduino and API as IoT Alert System for Real Ti...Karina Popova
The Concept: To design a wearable heart rate monitor using photoplethysmography that will alert specific individuals if the wearer's heart rate goes below or above a pre-defined threshold. It should also allow for remote monitoring of the wearers pulse at any given time.
The schema: the electronic system is a schema of wearable device which controls pulse quite precisely in a few minutes. The device utilizes the signals from human body to detect the occurrence of heart beat. As soon as the device detects the critical value, it transmits a coded signal. The signal is decoded by a GSM receiver to produce control signals for switching an alarm device as mobile messaging device and trigger a emergency with wherever SIM.
Amusing- music streaming platform for bars/coffee shops/clubs (South Korea ma...Uros Jovanovic
Presentation pitch for new business idea called Amusing- B2B music streaming platform targeted to venue owners in South Korea. Project of High-Tech Entrepreneurship at Politecnico di Milano, June 2015.
Team:
Vladimir Stoiljkovic
Mustafa Guray Taydas
Elisabeth Ulander
Francesco Gamba
Uros Jovanovic
Header Bidding: Unlocking the Power of Mobile Monetization AppNexus
Tim DuBois, Director of New Business at AppNexus, and Steve Truxal, Product Manager at AppNexus, dive into header bidding and its impact on mobile monetization.
Earlier this year we attended the National Retail Federation’s (NRF) Annual Convention and EXPO, also known as “Retail’s Big Show”. Held in New York City, this year’s hot topics included omni-channel retail, big data, mobile-first initiatives, point of sale (POS) innovation, and the connected store of the future.
Up your game with Digital Transformation and unlock opportunities by creating enhanced user experiences to better serve and engage with your customers at scale.
It’s time to slam dunk your customer experience strategy.
This document accompanies a press release on 7 December 2016 around emerging trends and technologies for 2016.
1. Fewer Stores, More Stuff
2. It’s All About You
3. The Price is Right
4. Mission Control for ‘Omni-Everything’
5. You Will Meet a Tall Dark Stranger
6. The Internet of Total Satisfaction
7. Immersion Therapy
8. Clean-up on Aisle One
9. Buy Me Now!
10. Last Item in Stock
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
Wolfgang Stelzle (RE’FLEKT) Time to make Money with Augmented Reality – Tools...AugmentedWorldExpo
Covering next level AR & VR solutions all the way from prototype to final product. RE’FLEKT CEO Wolfgang Stelzle will explain influences the big five (Apple, Google, Facebook, Microsoft and Samsung) have on making money with AR as well as how enterprises can easily create their own content for an in-house scalable production of AR, VR and 360° Apps. To conclude, he will look at current smart assistant solutions incorporating Augmented and Virtual Reality as a digital assistant for everyday use.
TV Tracking: optimise your TV campaigns in real timeAT Internet
Today, the digitalisation of TV campaigns is creating immense opportunity online. Advertisers can now measure the true impact of their TV ad investments.
During this webinar, discover how to measure and maximise your TV campaigns’ “drive-to-web” effect in real time, across all devices. Identify which visitors were exposed to your ad, and determine your incremental traffic, hour by hour, with precision. AT Internet’s TV Tracking solution delivers exact data on the performance of your TV ads, enabling you to calculate your true ROI and optimise your media planning accordingly.
A brilliant comparison of the evolutionary dynamics of Darwin's finches in the Galapagos and modern business competition and the emergence of API & App-based business today.
A Revolution is Coming in How Business Marketers Create Value Across Industri...VIVALDI
At least since the industrial revolution, the basic model of a market and how companies create value has been the same. Companies buy, make, and sell stuff. Value is created at every stage of the value chain and at the end of the pipeline a product or service that customers value pops out. That fundamental basic structure is now shaken up by technology.
In place of the basic model are new models of value creation –
some call them digital ecosystems, platform businesses, cloud-based business models, or Industry 4.0. Regardless, these technologies have one thing in common: they leverage a global digital infrastructure that enables connectivity and interaction between producers and customers, and a third-party ecosystem of partners.
These new models have shocked the foundations of markets, industries, and businesses that serve customers. Dr. Joachimsthaler describes the nature of these shocks on industrial markets and businesses, and shows how companies and brands in traditional B2B markets can adopt some of the principles of these new models of value creation with the goal to achieve new competitive advantages. Dr. Joachimsthaler also outlines how the role of business marketers is changing in this new context.
Darwin's Finches, 20th Century Business, and APIsSam Ramji
APIs are transforming the web economy and forcing changes in Web business models. Darwin's imperative - adapt or perish - has never been more apt. Much like the changes from direct to indirect channels in 20th century business, APIs represent an indirect channel to customers, led by developers and applications. Learn about successful adaptations to this environment and how to help others understand the API imperative.
Case Study: Intel Corporation - The Benefits of, and Need for Agile Operation...CA Technologies
There are still challenges to the successful adoption of SDN/NFV, and how to manage this dynamic technology is one of them. Without proper assurance, there is a risk that these architectures will not scale, perform or deliver the benefits that SDN and NFV promises. In this session learn why Intel, one of the industry leaders helping to drive the network transformation, believes that solutions like CA's approach to SDN/NFV assurance will help remove these risks with proactive management and monitoring of both the virtual and physical network landscape, and can also help improve DevOps initiatives, IT agility and accelerate new service deployments. You will also hear about the Intel Network Builders program and other initiatives Intel is championing to help accelerate the adoption and deployment of SDN and NFV.
For more information, please visit http://cainc.to/Nv2VOe
More Related Content
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Header Bidding: Unlocking the Power of Mobile Monetization AppNexus
Tim DuBois, Director of New Business at AppNexus, and Steve Truxal, Product Manager at AppNexus, dive into header bidding and its impact on mobile monetization.
Earlier this year we attended the National Retail Federation’s (NRF) Annual Convention and EXPO, also known as “Retail’s Big Show”. Held in New York City, this year’s hot topics included omni-channel retail, big data, mobile-first initiatives, point of sale (POS) innovation, and the connected store of the future.
Up your game with Digital Transformation and unlock opportunities by creating enhanced user experiences to better serve and engage with your customers at scale.
It’s time to slam dunk your customer experience strategy.
This document accompanies a press release on 7 December 2016 around emerging trends and technologies for 2016.
1. Fewer Stores, More Stuff
2. It’s All About You
3. The Price is Right
4. Mission Control for ‘Omni-Everything’
5. You Will Meet a Tall Dark Stranger
6. The Internet of Total Satisfaction
7. Immersion Therapy
8. Clean-up on Aisle One
9. Buy Me Now!
10. Last Item in Stock
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
Seven top tips on how to improve your digital marketing for 2015.
First presented at DA University conference in November 2014 by Sean Singleton of Digital Annexe.
Wolfgang Stelzle (RE’FLEKT) Time to make Money with Augmented Reality – Tools...AugmentedWorldExpo
Covering next level AR & VR solutions all the way from prototype to final product. RE’FLEKT CEO Wolfgang Stelzle will explain influences the big five (Apple, Google, Facebook, Microsoft and Samsung) have on making money with AR as well as how enterprises can easily create their own content for an in-house scalable production of AR, VR and 360° Apps. To conclude, he will look at current smart assistant solutions incorporating Augmented and Virtual Reality as a digital assistant for everyday use.
TV Tracking: optimise your TV campaigns in real timeAT Internet
Today, the digitalisation of TV campaigns is creating immense opportunity online. Advertisers can now measure the true impact of their TV ad investments.
During this webinar, discover how to measure and maximise your TV campaigns’ “drive-to-web” effect in real time, across all devices. Identify which visitors were exposed to your ad, and determine your incremental traffic, hour by hour, with precision. AT Internet’s TV Tracking solution delivers exact data on the performance of your TV ads, enabling you to calculate your true ROI and optimise your media planning accordingly.
A brilliant comparison of the evolutionary dynamics of Darwin's finches in the Galapagos and modern business competition and the emergence of API & App-based business today.
A Revolution is Coming in How Business Marketers Create Value Across Industri...VIVALDI
At least since the industrial revolution, the basic model of a market and how companies create value has been the same. Companies buy, make, and sell stuff. Value is created at every stage of the value chain and at the end of the pipeline a product or service that customers value pops out. That fundamental basic structure is now shaken up by technology.
In place of the basic model are new models of value creation –
some call them digital ecosystems, platform businesses, cloud-based business models, or Industry 4.0. Regardless, these technologies have one thing in common: they leverage a global digital infrastructure that enables connectivity and interaction between producers and customers, and a third-party ecosystem of partners.
These new models have shocked the foundations of markets, industries, and businesses that serve customers. Dr. Joachimsthaler describes the nature of these shocks on industrial markets and businesses, and shows how companies and brands in traditional B2B markets can adopt some of the principles of these new models of value creation with the goal to achieve new competitive advantages. Dr. Joachimsthaler also outlines how the role of business marketers is changing in this new context.
Darwin's Finches, 20th Century Business, and APIsSam Ramji
APIs are transforming the web economy and forcing changes in Web business models. Darwin's imperative - adapt or perish - has never been more apt. Much like the changes from direct to indirect channels in 20th century business, APIs represent an indirect channel to customers, led by developers and applications. Learn about successful adaptations to this environment and how to help others understand the API imperative.
Case Study: Intel Corporation - The Benefits of, and Need for Agile Operation...CA Technologies
There are still challenges to the successful adoption of SDN/NFV, and how to manage this dynamic technology is one of them. Without proper assurance, there is a risk that these architectures will not scale, perform or deliver the benefits that SDN and NFV promises. In this session learn why Intel, one of the industry leaders helping to drive the network transformation, believes that solutions like CA's approach to SDN/NFV assurance will help remove these risks with proactive management and monitoring of both the virtual and physical network landscape, and can also help improve DevOps initiatives, IT agility and accelerate new service deployments. You will also hear about the Intel Network Builders program and other initiatives Intel is championing to help accelerate the adoption and deployment of SDN and NFV.
For more information, please visit http://cainc.to/Nv2VOe
Similar to Listen - Next Generation Ringback-tone product (20)
2. 2 RealNetworks Confidential
• Products and distribution so far focused on feature phones;
• Lack of a good product/value proposition for smartphones;
• Carriers have lost touch points with consumers, leading to a decline in
RBT revenues due to less focus and effort on the marketing
MOBILE ENTERTAINMENT IS A BIG BUSINESS …
… BUT THE RBT OFFERING HAS NOT ADAPTED.
WHY CREATE LISTEN?
13. 13 RealNetworks Confidential
RN B2B Platform Carrier core-
network
Content Mgmt.
Billing
User
Management
Reporting &
Settlement
RBT Player
Core Network
RBT Profile
Storefronts
iPhone App
Android App
Mobile WEB
Endusers
RNWK
D2C
Marketing
Content (right
holders)
TRADITIONAL CARRIER ROLE
WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM?
MNO
NEW
CARRIER ROLE
14. 14 RealNetworks Confidential
THERE ARE MULTIPLE BUSINESS MODELS TO LEVERAGE THIS
HUGE AUDIO INVENTORY:
WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM?
DEVELOPERS
15. 15 RealNetworks Confidential
IN ADDITION, SMARTPHONES ARE CONTEXT-AWARE. THIS ALLOWS
INFORMATION TO BE TRANSMITTED BACK TO CALLERS:
WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM?
DEVELOPERS
16. 16 RealNetworks Confidential
WHAT IS THE OPPORTUNITY FOR THE ECOSYSTEM?
DEVELOPERS
RN IS DEVELOPING AN OPEN PLATFORM BASED ON RESTFUL API TO
UNLEASH CREATIVITY FROM DEVELOPERS TO CREATE ENDLESS
USE CASES IN ORDER TO MONETIZE THIS INVENTORY:
MULTIPLE BUSINESS MODELS DIVERSIFIED INFORMATION SET
18. 18 RealNetworks Confidential
METRICS (JAN-MAR)
• CPGA driven down 48%
• 422% Growth
LESSONS LEARNED
• Seasonal performs better
then generic themes (3X
conv. rate)
• iPhone targeting performs
better than Android
targeting
-
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Jan Feb Mar
Subscriber Growth
LISTEN UK CAMPAIGN PERFORMANCE
19. 19 RealNetworks Confidential
HOW DO WE MARKET LISTEN?
UTILIZATION OF KEYWORDS:
FREEMIUM, SEO, VIRALITY, MOBILE CAMPAIGNS ENGAGEMENT
20. 20 RealNetworks Confidential
The user clicks on the
banner and lands on the
landing page
The user clicks on
GET IT NOW and gets
subscribed
The user lands on
the thank you page
AD CAMPAIGN FLOW