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BRAND
DESIGN
MIND SWITCHING
아무것도 하기 싫어지는 우울감, 그것은 어느 날 불쑥 찾아오기도, 꾸준히 괴롭히기도, 어떤 사건에 휘말리기도 합니다.
‘이럴 때 일수록 밖에 나가야겠다’ ‘산책이나 할까’‘맛있는 음식을 먹을까’
이런 우울함을 잠재우려 우리는 무의식 중에 노력하지만 한 순간 기분을 바꿔내기에 힘겨운 날이 있습니다.
당신을 힘들게하는 마음의 형태, 모두 씻어내고 새로운 기분을 시작하세요.
우울증은 국내에서 꾸준히 사회 문제로써 대두되고 있는 마음 질병. 다행인 점은 국내에서 우울감을 호소하는 사람들의
대다수가 잠시 지속되는 ‘스위치성 우울’ 이라는 것입니다. 이렇게 우울감이 찾아왔을 때 사람들은 기분 전환을 위해 몸을
움직이려 하나 이를 포기하는 경우가 많습니다. 우울감의 현실 도피적 성향과 벗어나려는 행동 사이의 간극을 채워줄 수
있는 것이 ‘씻는 행위’라는 데에 집중해 ‘MAUM NOCKUM(마음녹음)’은 우울한 감정을 씻어내고 새로운 기분을 시작할
방법을 제안합니다.
MAUM
NOCKUM
마인드
스위칭
휴먼
터치
감정의
형태
자신이 느끼고 있는 감정의 형태를 알고
물에 녹여 씻어냄으로서 기분 전환의 매개체가 될 수 있는 브랜드
브랜드 네임 ‘마음 녹음’ 은 비누가 녹는 모습처럼 안좋은 마음을 녹여주고자하는 의미를 담고 있습니다.
브랜드의 심볼은 녹아내리는 모습과 사람이 마음을 쓰다듬는 모습을 형상화 하여 제작했습니다.
울적한 기분을 씻어내고 새로운 기분을 시작한다는 의미를 담고있으며,
브랜드를 통해 울적한 느낌이 사라짐을 암시하기 위해 gloomy mind는 지워지는 형상을 띄고 있습니다.
무기력 상실 불안 스트레스
편안함
페출리 레몬 유칼립투스 네로리
Pogostemon patchouli Citrus Limonum Eucalyptus globulus Citrus aurantium
자기통제
활력
자신감
감정의 형태는 소비자 리서치를 기반으로 제작되었습니다.
무기력 상실 불안 스트레스
페출리 레몬 유칼립투스 네로리
Pogostemon patchouli Citrus Limonum Eucalyptus globulus Citrus aurantium


MAUM NOCKUM
Diamond
Citrus aurantium
Cinzel
사용 시의 주의사항
아리따 돋움
e0919f
eab691
eed36f
eec090
efd984
c2d9ac
cadcae
afce97
90bf82
a2cfc4
9fccd5
9bc9e2

비누 향기 카드
메인 패키지 비누망 휴대용 미니비누
Confidence soap

7.5 * 7.5 * 4

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Maum nockum _ lee

  • 2. 아무것도 하기 싫어지는 우울감, 그것은 어느 날 불쑥 찾아오기도, 꾸준히 괴롭히기도, 어떤 사건에 휘말리기도 합니다. ‘이럴 때 일수록 밖에 나가야겠다’ ‘산책이나 할까’‘맛있는 음식을 먹을까’ 이런 우울함을 잠재우려 우리는 무의식 중에 노력하지만 한 순간 기분을 바꿔내기에 힘겨운 날이 있습니다. 당신을 힘들게하는 마음의 형태, 모두 씻어내고 새로운 기분을 시작하세요. 우울증은 국내에서 꾸준히 사회 문제로써 대두되고 있는 마음 질병. 다행인 점은 국내에서 우울감을 호소하는 사람들의 대다수가 잠시 지속되는 ‘스위치성 우울’ 이라는 것입니다. 이렇게 우울감이 찾아왔을 때 사람들은 기분 전환을 위해 몸을 움직이려 하나 이를 포기하는 경우가 많습니다. 우울감의 현실 도피적 성향과 벗어나려는 행동 사이의 간극을 채워줄 수 있는 것이 ‘씻는 행위’라는 데에 집중해 ‘MAUM NOCKUM(마음녹음)’은 우울한 감정을 씻어내고 새로운 기분을 시작할 방법을 제안합니다.
  • 3. MAUM NOCKUM 마인드 스위칭 휴먼 터치 감정의 형태 자신이 느끼고 있는 감정의 형태를 알고 물에 녹여 씻어냄으로서 기분 전환의 매개체가 될 수 있는 브랜드
  • 4. 브랜드 네임 ‘마음 녹음’ 은 비누가 녹는 모습처럼 안좋은 마음을 녹여주고자하는 의미를 담고 있습니다. 브랜드의 심볼은 녹아내리는 모습과 사람이 마음을 쓰다듬는 모습을 형상화 하여 제작했습니다.
  • 5. 울적한 기분을 씻어내고 새로운 기분을 시작한다는 의미를 담고있으며, 브랜드를 통해 울적한 느낌이 사라짐을 암시하기 위해 gloomy mind는 지워지는 형상을 띄고 있습니다.
  • 6.
  • 7. 무기력 상실 불안 스트레스 편안함
  • 8. 페출리 레몬 유칼립투스 네로리 Pogostemon patchouli Citrus Limonum Eucalyptus globulus Citrus aurantium 자기통제
  • 11. 감정의 형태는 소비자 리서치를 기반으로 제작되었습니다.
  • 12. 무기력 상실 불안 스트레스 페출리 레몬 유칼립투스 네로리 Pogostemon patchouli Citrus Limonum Eucalyptus globulus Citrus aurantium
  • 13.  
  • 14. MAUM NOCKUM Diamond Citrus aurantium Cinzel 사용 시의 주의사항 아리따 돋움 e0919f eab691 eed36f eec090 efd984 c2d9ac cadcae afce97 90bf82 a2cfc4 9fccd5 9bc9e2
  • 15. 
  • 16. 비누 향기 카드 메인 패키지 비누망 휴대용 미니비누
  • 17.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. 
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31. 7.5 * 7.5 * 4
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46. 