Mathias has had a long and varied career in advertising, starting as a traffic runner and working his way up to creative director. He is proud of his career accomplishments but finds his greatest joy in his role as a father. Now retired, he teaches advertising at UNLV and continues writing screenplays in hopes of winning an Oscar someday.
Delivering Happiness - Kauffman Kansas City Chamber Top 10 - 5.25.11Delivering Happiness
The document discusses Tony Hsieh and his book "Delivering Happiness" which discusses using company culture to drive profits and passion. It describes how the book led to a bus tour movement to spread happiness. It then discusses Zappos' culture-focused approach and values like commitment to transparency. Several employees wrote in about how Zappos' approach inspired them to focus on culture and happiness in their own companies to drive customer service.
The document discusses issues with advertising directed towards the Hispanic community in Las Vegas. It notes that Hispanic advertising often relies on stereotypes and lacks cultural understanding of the diverse Hispanic populations in Las Vegas. Advertisers frequently assume Hispanic audiences are all the same and emphasize only Mexican culture. Producers prioritize business needs over quality and representation. While some in the advertising industry feel things have improved, many Hispanic residents believe current ads are low quality, stereotypical, vulgar, and disrespectful of their languages and cultures. There is a call for more research, culturally competent Hispanic staff, and respect for the buying power and diversity of Hispanic audiences.
The document discusses some of the positive changes that have resulted from the financial crisis and recession. Specifically, it outlines increased financial transparency, awareness, and a focus on family, health, needs over wants, and going green to save money. People are spending more time with family, cooking at home, giving up expensive habits like smoking, learning to bargain, and recycling to reduce costs during challenging economic times.
Find out how & why it is critical to have a regular communication. How to design, what to add in the communication piece. and Finally, How Talent Talk can assist you in achieving your business objectives.
The American Heart Association is dedicated to promoting cardiovascular health through prevention and raising awareness of heart disease and stroke, the leading causes of death and disability in the US. Donations help Americans live longer, healthier lives and support the AHA's mission.
Save the Children is the leading organization creating lasting change for children in need globally. For over 75 years, it has helped children survive and recover from crises through improving health, education, and economic opportunities.
City National Bank's Reading is The Way Up program is committed to improving access to books and literacy. It renovates libraries, provides books, grants, and volunteer reading to help children discover the joy of reading and a lifelong love of books.
Delivering Happiness - Kauffman Kansas City Chamber Top 10 - 5.25.11Delivering Happiness
The document discusses Tony Hsieh and his book "Delivering Happiness" which discusses using company culture to drive profits and passion. It describes how the book led to a bus tour movement to spread happiness. It then discusses Zappos' culture-focused approach and values like commitment to transparency. Several employees wrote in about how Zappos' approach inspired them to focus on culture and happiness in their own companies to drive customer service.
The document discusses issues with advertising directed towards the Hispanic community in Las Vegas. It notes that Hispanic advertising often relies on stereotypes and lacks cultural understanding of the diverse Hispanic populations in Las Vegas. Advertisers frequently assume Hispanic audiences are all the same and emphasize only Mexican culture. Producers prioritize business needs over quality and representation. While some in the advertising industry feel things have improved, many Hispanic residents believe current ads are low quality, stereotypical, vulgar, and disrespectful of their languages and cultures. There is a call for more research, culturally competent Hispanic staff, and respect for the buying power and diversity of Hispanic audiences.
The document discusses some of the positive changes that have resulted from the financial crisis and recession. Specifically, it outlines increased financial transparency, awareness, and a focus on family, health, needs over wants, and going green to save money. People are spending more time with family, cooking at home, giving up expensive habits like smoking, learning to bargain, and recycling to reduce costs during challenging economic times.
Find out how & why it is critical to have a regular communication. How to design, what to add in the communication piece. and Finally, How Talent Talk can assist you in achieving your business objectives.
The American Heart Association is dedicated to promoting cardiovascular health through prevention and raising awareness of heart disease and stroke, the leading causes of death and disability in the US. Donations help Americans live longer, healthier lives and support the AHA's mission.
Save the Children is the leading organization creating lasting change for children in need globally. For over 75 years, it has helped children survive and recover from crises through improving health, education, and economic opportunities.
City National Bank's Reading is The Way Up program is committed to improving access to books and literacy. It renovates libraries, provides books, grants, and volunteer reading to help children discover the joy of reading and a lifelong love of books.
Calvin B. Harris founded Man-Machine Systems Assessment (MSA) in 1990 with a vision of building a company like a family. His daughter Lillian became involved from a young age and is now the President and CEO of MSA. Lillian struggled early on to find her role at MSA but found her passion after attending film school and realizing she could approach running MSA like making a movie. She has since helped grow MSA significantly, expanding its services and employee base despite challenges. Lillian credits her success to nurturing relationships, continuous learning, and finding unique ways to improve herself and connect with others.
Gwen McKinney started her public relations firm McKinney & McDowell Associates in 1990 in a church basement in Washington D.C. with her business partner Leila McDowell. The firm aimed to advance social justice causes. Starting with just one client and operating on "sweat equity", the firm grew over 20 years to a staff of a dozen and prominent advocacy clients. McKinney insists on only representing clients and causes she believes in, turning down potential business. Her background as a journalist for Black newspapers informed her passion for advocacy work and representing communities without a voice.
I'm on a path to self discovery and loving every minute of it. Follow your heart, use your head,and go with your gut. This life was meant for you to use, not abuse. Cherish it, live it, breathe it, love it, and do it. If you don't like it, change it. You have the power to live your dreams.
The document discusses how several millennials have pursued non-traditional career paths after college. Abigale Belcrest received a degree in Arabic studies and is now using a Fulbright scholarship in Morocco to study family law and the Arabic language. Carl Anthony combined his media degrees into a career in the auto industry utilizing his communication skills. Breayne Riddle had initially planned to be a screenwriter but now enjoys the stability of her job working with seniors after returning to Michigan for family reasons. Rachel Reed graduated with a philosophy degree but has worked in marketing and traveled internationally due to her large network and willingness to take risks. The document suggests millennials are attracted to entrepreneurship more than previous generations.
The document discusses how several millennials have pursued non-traditional career paths after college. Abigale Belcrest received a degree in Arabic studies and is now using a Fulbright scholarship in Morocco to study family law and the Arabic language. Carl Anthony combined his media degrees into a career in the auto industry utilizing his communication skills. Breayne Riddle had initially planned to be a screenwriter but now enjoys the stability of her job working with seniors after returning to Michigan for family reasons. Rachel Reed graduated with a philosophy degree but has worked in marketing and traveled internationally due to her outgoing personality and large network. The document suggests millennials are attracted to entrepreneurship more than previous generations.
The document details Kim Lavine's journey as an entrepreneur. Some key points:
- Lavine started a successful business selling spa products but needed more funding to grow. She struggled to find investors as a woman.
- She gave a successful pitch to an investor she called "Smart Money" who became a mentor. Lavine learned how to negotiate with investors the hard way, including having one tear up her plan.
- The success of her memoir "Mommy Millionaire" led to opportunities like appearing on The Today Show. She toured for months promoting the book.
- Lavine was approached by a media executive about starting a new company. She continued fighting for control of her growing business and
Many people have asked about the composition of the University at Albany Weekend MBA Program students, alumni, and faculty. These people are curious about what they do, their background, and their areas of research. To begin to answer those questions, we have been spotlighting a Weekender to allow them to share their story. Enjoy the profiles and please contact Program Director Don Purdy at dpurdy@albany.edu, at 518.956.8381, or at @UAlbanyMBA if you have any questions, need additional information, or would like to sit in on a class!
Breanna Chandler, a 27-year-old Bond University alumna, works as the Creative Coordinator for Revolution Messaging, overseeing their creative team assisting Bernie Sanders' presidential campaign. She also works with other political groups and non-profits focused on issues like women's rights and the Syrian refugee crisis. Chandler credits her dual Masters from Bond in corporate communication and public relations for preparing her for her role, and sees her work mobilizing supporters on social media as creating noise for important causes.
For Teens: 10 Super Tips to Land Your First Job!Zondra Hughes
Students from Atlanta, Chicago, Dallas, Jackson, MS, Nashville, and Washington, DC, participated in a two-day developmental workshop with Nissan employees and community leaders at the automaker’s headquarters in Nashville.
Here are 10 SUPER TIPS from the event to help your teen land his/her first job.
Michele was taught keys of confidence from an early age by her immigrant parents. She has pursued careers in fashion, makeup artistry, image consulting, and as an author. Michele now teaches her keys of confidence to others through her public speaking, community involvement, and children's book about having an angel in your heart. She aims to help others realize their hopes and dreams through confidence and strength.
Lisa Handley was named Agent of the Month at RE/MAX Advantage Plus. She grew up on a dairy farm in Minnesota and had a career in coaching before becoming a real estate agent. As an agent, she started her own team called the Twin Cities Specialists to help agents grow their business. She is dedicated to community service and partners with Breaking Free, a nonprofit helping women escape exploitation, by sponsoring women in their programs. Handley works hard for all of her clients and strives to treat everyone with equal respect.
Episode 208 Snippets: Michael Murtaugh of University of Montana AthleticsNeil Horowitz
On episode 202 of the Digital and Social Media Sports Podcast, Neil chatted with Austin Penny, Social Media Manager, STN Digital.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
John A. Perez was elected Speaker of the California State Assembly, becoming the first openly gay person to hold that position. He encourages LGBT youth to have patience and perseverance in fighting for equality despite facing negativity and challenges. Perez believes equality of opportunity is central to the California Dream and that the path to full equality will be difficult but is worth striving for.
Episode 242 Snippets: Kurt Gies of the LA RamsNeil Horowitz
On episode 242 of the Digital and Social Media Sports Podcast, Neil chatted with Kurt Gies, Director of Social Media and Influencers for the LA Rams.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
An Indiana University graduate moved to Brooklyn after graduating to pursue a career in magazine journalism. She interviewed four other young professionals from Indiana who also moved to New York City for career opportunities: a designer for Diane Von Furstenberg, an art director for Trump Model Management, an artist manager, and a furniture designer. While they have different stories, they share Midwestern roots and a willingness to take risks to build their careers in New York City.
Denise Welch started New Media ID and Computerworks after leaving her teaching career due to an assault by a student. She realized she had a passion for computers and helping others. New Media ID uses storytelling and social media marketing to help businesses and non-profits attract customers, funders, and demonstrate their impact. They can help set up social media accounts and design strategies to engage audiences and drive traffic. New Media ID offers customized services and rates to meet clients' needs and budgets.
Paula MacMillan Educating People About Their Financial FutureBrian Campbell
Paula MacMillan originally planned to be a teacher but took a job at Costco after college. She enjoyed the marketing work and stayed for nine years before becoming a financial advisor. As an advisor, Paula sees herself as a teacher who educates clients on protecting their financial future through investments, insurance, and planning. She is involved with professional groups like Advocis and MDRT to advocate for clients and promote education. Paula finds helping people meet their financial goals rewarding and considers her clients and team her extended family.
The city manager said the community center was not being used and costing the city money. Martis Goodwin accepted the challenge to make the center self-supporting. He found that community groups did not use the center because management only cared about strict clean-up requirements. Goodwin discontinued the clean-up requirement and cleaned the center himself. Community groups then began using the center as their headquarters and renting it for events. Over time, more and more community groups and private rentals started using the center, making it a thriving community hub.
Victoria Printz has been a top real estate agent in Midland, Texas for over 20 years. She started her own real estate team in 2002 called the Victoria Printz Team Realtors. The team now has 14 members who each specialize in different aspects of the real estate process. Printz believes in extensive training for her team, requiring 18 months of on-the-job experience in different roles before agents can specialize. Despite naysayers, her focus on both buyer and seller representation has been successful. To adapt to market changes, Printz now hosts monthly house parties featuring artists or entrepreneurs to generate interest in her listings and raise money for nonprofits.
MediExcel Health Plan offers ACA compliant health benefits with physicians located in Mexico to provide quality care at a lower cost, solving the healthcare cost problem. Interested parties should contact MediExcel at sales@mediexcel.com or (619) 421-1659 for more information or visit www.mediexcel.com.
This document promotes the MediExcel Health Plan, a cross-border health insurance option that can reduce costs compared to traditional US carriers. MediExcel is licensed and compliant in CA, satisfies the employer mandate, and costs 1/3 of typical US carriers while providing coverage through healthcare facilities in Tijuana and Mexicali as well as 16 urgent care locations in San Diego County. Interested employers can contact MediExcel for a free quote.
Calvin B. Harris founded Man-Machine Systems Assessment (MSA) in 1990 with a vision of building a company like a family. His daughter Lillian became involved from a young age and is now the President and CEO of MSA. Lillian struggled early on to find her role at MSA but found her passion after attending film school and realizing she could approach running MSA like making a movie. She has since helped grow MSA significantly, expanding its services and employee base despite challenges. Lillian credits her success to nurturing relationships, continuous learning, and finding unique ways to improve herself and connect with others.
Gwen McKinney started her public relations firm McKinney & McDowell Associates in 1990 in a church basement in Washington D.C. with her business partner Leila McDowell. The firm aimed to advance social justice causes. Starting with just one client and operating on "sweat equity", the firm grew over 20 years to a staff of a dozen and prominent advocacy clients. McKinney insists on only representing clients and causes she believes in, turning down potential business. Her background as a journalist for Black newspapers informed her passion for advocacy work and representing communities without a voice.
I'm on a path to self discovery and loving every minute of it. Follow your heart, use your head,and go with your gut. This life was meant for you to use, not abuse. Cherish it, live it, breathe it, love it, and do it. If you don't like it, change it. You have the power to live your dreams.
The document discusses how several millennials have pursued non-traditional career paths after college. Abigale Belcrest received a degree in Arabic studies and is now using a Fulbright scholarship in Morocco to study family law and the Arabic language. Carl Anthony combined his media degrees into a career in the auto industry utilizing his communication skills. Breayne Riddle had initially planned to be a screenwriter but now enjoys the stability of her job working with seniors after returning to Michigan for family reasons. Rachel Reed graduated with a philosophy degree but has worked in marketing and traveled internationally due to her large network and willingness to take risks. The document suggests millennials are attracted to entrepreneurship more than previous generations.
The document discusses how several millennials have pursued non-traditional career paths after college. Abigale Belcrest received a degree in Arabic studies and is now using a Fulbright scholarship in Morocco to study family law and the Arabic language. Carl Anthony combined his media degrees into a career in the auto industry utilizing his communication skills. Breayne Riddle had initially planned to be a screenwriter but now enjoys the stability of her job working with seniors after returning to Michigan for family reasons. Rachel Reed graduated with a philosophy degree but has worked in marketing and traveled internationally due to her outgoing personality and large network. The document suggests millennials are attracted to entrepreneurship more than previous generations.
The document details Kim Lavine's journey as an entrepreneur. Some key points:
- Lavine started a successful business selling spa products but needed more funding to grow. She struggled to find investors as a woman.
- She gave a successful pitch to an investor she called "Smart Money" who became a mentor. Lavine learned how to negotiate with investors the hard way, including having one tear up her plan.
- The success of her memoir "Mommy Millionaire" led to opportunities like appearing on The Today Show. She toured for months promoting the book.
- Lavine was approached by a media executive about starting a new company. She continued fighting for control of her growing business and
Many people have asked about the composition of the University at Albany Weekend MBA Program students, alumni, and faculty. These people are curious about what they do, their background, and their areas of research. To begin to answer those questions, we have been spotlighting a Weekender to allow them to share their story. Enjoy the profiles and please contact Program Director Don Purdy at dpurdy@albany.edu, at 518.956.8381, or at @UAlbanyMBA if you have any questions, need additional information, or would like to sit in on a class!
Breanna Chandler, a 27-year-old Bond University alumna, works as the Creative Coordinator for Revolution Messaging, overseeing their creative team assisting Bernie Sanders' presidential campaign. She also works with other political groups and non-profits focused on issues like women's rights and the Syrian refugee crisis. Chandler credits her dual Masters from Bond in corporate communication and public relations for preparing her for her role, and sees her work mobilizing supporters on social media as creating noise for important causes.
For Teens: 10 Super Tips to Land Your First Job!Zondra Hughes
Students from Atlanta, Chicago, Dallas, Jackson, MS, Nashville, and Washington, DC, participated in a two-day developmental workshop with Nissan employees and community leaders at the automaker’s headquarters in Nashville.
Here are 10 SUPER TIPS from the event to help your teen land his/her first job.
Michele was taught keys of confidence from an early age by her immigrant parents. She has pursued careers in fashion, makeup artistry, image consulting, and as an author. Michele now teaches her keys of confidence to others through her public speaking, community involvement, and children's book about having an angel in your heart. She aims to help others realize their hopes and dreams through confidence and strength.
Lisa Handley was named Agent of the Month at RE/MAX Advantage Plus. She grew up on a dairy farm in Minnesota and had a career in coaching before becoming a real estate agent. As an agent, she started her own team called the Twin Cities Specialists to help agents grow their business. She is dedicated to community service and partners with Breaking Free, a nonprofit helping women escape exploitation, by sponsoring women in their programs. Handley works hard for all of her clients and strives to treat everyone with equal respect.
Episode 208 Snippets: Michael Murtaugh of University of Montana AthleticsNeil Horowitz
On episode 202 of the Digital and Social Media Sports Podcast, Neil chatted with Austin Penny, Social Media Manager, STN Digital.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
John A. Perez was elected Speaker of the California State Assembly, becoming the first openly gay person to hold that position. He encourages LGBT youth to have patience and perseverance in fighting for equality despite facing negativity and challenges. Perez believes equality of opportunity is central to the California Dream and that the path to full equality will be difficult but is worth striving for.
Episode 242 Snippets: Kurt Gies of the LA RamsNeil Horowitz
On episode 242 of the Digital and Social Media Sports Podcast, Neil chatted with Kurt Gies, Director of Social Media and Influencers for the LA Rams.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
An Indiana University graduate moved to Brooklyn after graduating to pursue a career in magazine journalism. She interviewed four other young professionals from Indiana who also moved to New York City for career opportunities: a designer for Diane Von Furstenberg, an art director for Trump Model Management, an artist manager, and a furniture designer. While they have different stories, they share Midwestern roots and a willingness to take risks to build their careers in New York City.
Denise Welch started New Media ID and Computerworks after leaving her teaching career due to an assault by a student. She realized she had a passion for computers and helping others. New Media ID uses storytelling and social media marketing to help businesses and non-profits attract customers, funders, and demonstrate their impact. They can help set up social media accounts and design strategies to engage audiences and drive traffic. New Media ID offers customized services and rates to meet clients' needs and budgets.
Paula MacMillan Educating People About Their Financial FutureBrian Campbell
Paula MacMillan originally planned to be a teacher but took a job at Costco after college. She enjoyed the marketing work and stayed for nine years before becoming a financial advisor. As an advisor, Paula sees herself as a teacher who educates clients on protecting their financial future through investments, insurance, and planning. She is involved with professional groups like Advocis and MDRT to advocate for clients and promote education. Paula finds helping people meet their financial goals rewarding and considers her clients and team her extended family.
The city manager said the community center was not being used and costing the city money. Martis Goodwin accepted the challenge to make the center self-supporting. He found that community groups did not use the center because management only cared about strict clean-up requirements. Goodwin discontinued the clean-up requirement and cleaned the center himself. Community groups then began using the center as their headquarters and renting it for events. Over time, more and more community groups and private rentals started using the center, making it a thriving community hub.
Victoria Printz has been a top real estate agent in Midland, Texas for over 20 years. She started her own real estate team in 2002 called the Victoria Printz Team Realtors. The team now has 14 members who each specialize in different aspects of the real estate process. Printz believes in extensive training for her team, requiring 18 months of on-the-job experience in different roles before agents can specialize. Despite naysayers, her focus on both buyer and seller representation has been successful. To adapt to market changes, Printz now hosts monthly house parties featuring artists or entrepreneurs to generate interest in her listings and raise money for nonprofits.
MediExcel Health Plan offers ACA compliant health benefits with physicians located in Mexico to provide quality care at a lower cost, solving the healthcare cost problem. Interested parties should contact MediExcel at sales@mediexcel.com or (619) 421-1659 for more information or visit www.mediexcel.com.
This document promotes the MediExcel Health Plan, a cross-border health insurance option that can reduce costs compared to traditional US carriers. MediExcel is licensed and compliant in CA, satisfies the employer mandate, and costs 1/3 of typical US carriers while providing coverage through healthcare facilities in Tijuana and Mexicali as well as 16 urgent care locations in San Diego County. Interested employers can contact MediExcel for a free quote.
1) La Maestra's Chronic Disease Program provides diabetes education and access to medications for over 2,100 patients and has helped over 13,000 patients complete health and nutrition courses.
2) La Maestra's community garden educates families on growing nutritious food for self-sufficiency while improving child nutrition and excess produce is donated or sold.
3) La Maestra provides tips on healthy eating during the holidays and their food pantry serves 400-500 low-income families each week with nutritious staples and produce.
Este documento discute los desafíos de traducir términos relacionados con los planes de retiro 401(k) al español. Explica que muchos de estos términos son inventados y no tienen un equivalente directo en español. También señala que hay poca información disponible en español sobre los 401(k) y que las traducciones existentes a menudo son deficientes. El autor tuvo que elegir sus propios términos de traducción para un artículo sobre las razones para no pedir préstamos de un 401(k
The Western Pension & Benefits Council San Diego Chapter is hosting a Membership Appreciation Night on June 6, 2014 where members can attend a San Diego Padres baseball game for $50 per ticket. The ticket includes entrance to the Wells Fargo Suite which will provide food and drinks throughout the game. There are only 26 tickets available on a first come, first served basis for chapter members, and reservations will only be confirmed once payment is received. Members can mail payment to the chapter administrator by the deadline to reserve their spot.
El documento habla sobre la importancia de mantener limpios los canales de desagüe y el Lago Mead. Explica que el agua de la lluvia y de riego fluye a través de las coladeras y drenajes hacia estos cuerpos de agua. Recomienda no tirar basura en la calle o drenajes porque la basura contamina el agua. Sugiere llamar a los números provistos para obtener más información sobre el desecho adecuado de basura dañina para el medio ambiente.
Nuestros cuerpos necesitan agua todos los días para mantenerse sanos y fuertes. Además de beber agua, también la ingerimos a través de los alimentos, como tomates, pepinos, carne, papas, naranjas, manzanas y pan, los cuales contienen diferentes cantidades de agua. Un experimento donde se exponen mitades de estos alimentos al aire y otras en bolsas de plástico muestra cómo cambian luego de unos días, indicando la pérdida de agua.
1. “Sometimes I
have to pinch
lf ”
From traffic person, to account
executive, to copywriter,
Mathias states that he was one
of the first people ever at Doyle
“Sometimes I have to pinch
myself,” he said. “For the past
myself…”
p p y
to have gone from being an
account executive, the business
side of advertising, to
copywriter, the creative side of
advertising.
“I became interested in
By Nidya Rivera
30 years I have made my living
doing work that I love.”
Every morning around 9:30, he
wakes up, drinks a cup of coffee
and eats breakfast. He walks
into his office in the next room
I became interested in
becoming a copywriter while I
was still an account executive,”
said Mathias. “I had to write
memos to the different
departments but instead of
writing them just plain and
From left, Diane Dickerson,
Sonny Mathias and Stephanie
Boixo.
Photo by John Locher.
and listens to the tune of his
computer. “Cling. I love the
sound my computer makes
when I turn it on,” he said.
“I work from my own home.
What more could I ask for?”
“That was one of the smartest
decisions I ever made because
they are one of the best
advertising agencies in the
world,” he stated.
“I learned everything I know
g j p
boring, I added a sense of
humor,” he said. “After I talked
to the creative director about
becoming a copywriter and he
told me to submit a portfolio to
the agency, I knew my dream
Sonny Mathias was born in
Port Chester, NY in 1937.
“That makes me 65-years-old,”
said Mathias. “I know, it’s hard
to believe I am that old.”
After graduating from high
I learned everything I know
about the advertising business
from them.”
After starting out as a traffic
runner where he picked up and
delivered documents and ads,
he was promoted to traffic
would soon come true,” he said.
Accomplishing that goal is one
of the things Mathias is most
proud of, but he states that
nothing compares to the day he
became a father.
After graduating from high
school, Mathias attended
Fordham Catholic University in
Hudson Valley, NY, where he
earned his Bachelor’s degree
in Psychology. “Who would
have known right?” he added
he was promoted to traffic
person. According to Mathias,
the two years he spent as a
traffic runner for the agency
were his most memorable
because he had the opportunity
to witness the creations of the
“I have one daughter that my-ex
wife and I adopted,” he said. “I
tell you, when the nurse placed
that beautiful 18-day-old little
girl in my hands, all of my
priorities changed at thathave known right? he added
with a laugh.
Soon after obtaining his BA, he
attended Columbia University,
also in New York, where he
pursued a master’s in business
management but after
to witness the creations of the
talented copywriters and
creative directors.
“I use to read the copy they
wrote and stared at the ads
they had created while I walked
down the hallway to deliver
priorities changed at that
moment. All I could think about
was becoming that little baby’s
father,” he added almost in
tears.
“Now my daughter is a child
h l i t d h thmanagement, but after
completing two thirds of the
degree, he dropped out to go
work for Doyle Dane Bernbach
Advertising Agency in New
York City.
down the hallway to deliver
them,” said Mathias. “They
were my heroes,” he stated.
“They created excellent work
and still remained honest and
respectful to the audience.”
psychologist and has three
beautiful little babies of her
own,” said Mathias. “She
married a wonderful Air Force
Academy graduate and they
live in California.”
2. Mathias’ passion for writing
took him to Hollywood, where
h d id d t d
PAGE 2 SOMETIMES I HAVE TO PINCH MYSELF
the good things I had done,”
said Mathias.
he decided to move and
pursue a career as a screen-
writer.
“I wrote a sequel to Casa
Blanca, I called it Return to
Casa Blanca,” he said.
“I still get checks for that show
for about $82 bucks from the
Writers Guild of America when
the show airs in countries like
Spain,” he said. “It’s not
much money, but it’s a way of
“Apparently, they were going
to do the film, but as it turned
out, they didn’t. I had gotten
all excited because I thought I
was finally going to become
famous and win an Academy
A d b t I it ’t
recognizing my hard work.”
As well as writing and
designing advertising
campaigns, Mathias has
experience in the area of
television production. That
Award, but I guess it wasn’t
meant to be,” said Mathias.
After he divorced his wife in
the late 1970s, he decided to
open his own advertising
agency and work from his
television production. That
experience brought him to Las
Vegas in 1994.
Prior to moving to Las Vegas,
he worked for companies
such as Nissan, Colgate,
Gallo Wines Nestlé and had
Mathias’ famous episode on Knight
Rider was aired on Sunday, October
30, 1983. The title of the episode was
Return to Cadiz, where Michael Knight
is involved in a diving incident and
di hi t i (G St k ll)
David Hasselhoff as Michael Knight and
K.I.TT.
home to raise his 5-year-old
daughter.
“I had a beautiful three story
house in the Hollywood Hills,”
he said.
Hi t l t i iti b ht
Gallo Wines, Nestlé and had
the opportunity of directing a
music video for Huey Lewis
and the News and Magic
Johnson’s video for kids.
From creating, writing,
d i d di ti fil
discovers a historian (Guy Stockwell)
illegally salvaging a treasure from a
sunken galleon.
His talent in writing brought
Mathias to work in one of the
Warner Brothers famous late
70s and early 80s show,
Knight Rider. He states that
he wasn’t too excited at first
because he was a movie
producing and directing films,
videos, and hundreds of
television and radio
commercials, he earned the
reputation of a phenomenal
creative director.
because he was a movie
writer and not a “one-hour”
show writer, but realized that
any writing he did would
make him a better writer.
“I guess I hadn’t realized the
k I d i til th
“I worked with him when he
was the creative director at
R&R Partners,” said Audrey
Boixo, then a runner. “He was
such a goofball, but he was
always working on the coolest
t ff d did ll t j bwork I was doing until the
executive producer of the
show invited himself to my
house the night the show I
had written aired on
television, and pointed out all
stuff and did an excellent job
at everything he did,” she
said.
Magic Johnson’s Basketball for Kids,
DVD release 1996.
3. got me excited about
advertising. After I graduate in
May, I am applying to Chiat Day
SOMETIMES I HAVE TO PINCH MYSELF PAGE 3
Mathias became the creative
director of Merica-Dickerson in
1994, an agency that belonged
“I am driven by respect for
the audience, and I am
attracted to the dreams ofMay, I am applying to Chiat Day
Advertising Agency in Los
Angeles,” she said.
“I have also tried to teach
Advertising Campaigns at
UNLV, but because I do not
have a Ph D I haven’t been
1994, an agency that belonged
to an old friend from Los
Angeles named Diane
Dickerson. Dickerson is now
the assistant athletic director of
events at the University of
Nevada, Las Vegas.
attracted to the dreams of
dreamers. I wish only for
more time in the day, and
more hair on my head,” he
added.
- 03/21/02
have a Ph.D., I haven t been
approved to do so,” said
Mathias.
He states that he is most proud
of his corporate campaigns and
television productions and the
l thi h t i t
“When Dickerson divorced her
partner and husband, Joe
Merica, three and a half years
later after I had become the
creative director, the agency
went to pieces,” said Mathias.
only thing he regrets is not
being a better businessman.
“I am happy with what I have
done because it has brought me
a tremendous amount of
experience and recognition,”
went to pieces, said Mathias.
“I didn’t want to return to L.A.,
so I formed my own agency
called Mathias Communication.”
In 1997, Mathias began to teach
at the University of Nevada, Las
Vegas as a part time instructor
said Mathias.
“I have learned over the years
that if you work hard and put
your heart into your work,
anything is possible,” he said.
“Things may not always turn out
Vegas as a part-time instructor
in the communication
department. “I never thought
about teaching, but when Hugh
Branigan, communication
instructor, strong influence in
the department and friend, Things may not always turn out
the way you wanted them to be,
but anything can and will
happen.”
“I want to be remembered as a
good man who left good behind
him A good father a good
the department and friend,
moved to Phoenix to care for
his ill wife, and UNLV asked me
to take his place, I was deeply
flattered and graciously
accepted,” he said.
“I love teaching Introduction to him. A good father, a good
friend, a good teacher. An
honest and caring person. I will
continue to submit a proposal to
teach Advertising Campaigns as
long as it takes for me to be
allowed to do so,” he said.
I love teaching Introduction to
Advertising because I have the
chance to teach the basics and
influence those students
interested in advertising,” said
Mathias. “It brings me such joy,
that it keeps getting better every allowed to do so, he said.
“I will also continue to write
screenplays until I win an
Academy Award,” said Mathias.
that it keeps getting better every
semester.”
“He is an awesome teacher,”
said Boixo, currently a UNLV
student. “He was the one who