A look at the NY Times interview series about religion. The fifth installment looks at Buddhism, a major world religion often left out of the religious philosophical discussion in the United States.
Marketing Agroalimentare: 30 consigli pratici per aumentare vendite e profittiMaurizio Pisani
Come competere con successo nel mercato agroalimentare? Ecco 30 consigli di marketing agroalimentare, pratici, semplici e basati sull'esperienza sul campo
A look at the NY Times interview series about religion. The fifth installment looks at Buddhism, a major world religion often left out of the religious philosophical discussion in the United States.
Marketing Agroalimentare: 30 consigli pratici per aumentare vendite e profittiMaurizio Pisani
Come competere con successo nel mercato agroalimentare? Ecco 30 consigli di marketing agroalimentare, pratici, semplici e basati sull'esperienza sul campo
Digital Marketing Analytics of the Fashion Distributor OTTE New YorkKaren Bao
This individual project aims to solve the following problems:
1. Where to find target audience online of this brand? How to increase attention from potential customers to these digital platforms?
2. How to trigger online response, interaction and word of mouth related to this brand?
Is every resource used fully to ignite the selling point? Is the current overall online marketing strategy appropriate or well designed?
3. How to take advantage of the unique designer network?
With the support of powerful analytic tools, such as Alexa, SocialCount, Truckur, Simplymeasured, I monitored and extracted pertinent data, including metrics (# of likes, shares, comments) and content (keyword, conversation themes, design) from OTTE and its competitors' website, Instagram, Twitter, Facebook, Pinterest, Weibo, Google+, and YouTube account, then utilized 3 analysis methods of social brand benchmarking, conversation audit, and influencer analysis so as to seek appropriate solutions for the questions above.
Digital Marketing Analytics of the Fashion Distributor OTTE New YorkKaren Bao
This individual project aims to solve the following problems:
1. Where to find target audience online of this brand? How to increase attention from potential customers to these digital platforms?
2. How to trigger online response, interaction and word of mouth related to this brand?
Is every resource used fully to ignite the selling point? Is the current overall online marketing strategy appropriate or well designed?
3. How to take advantage of the unique designer network?
With the support of powerful analytic tools, such as Alexa, SocialCount, Truckur, Simplymeasured, I monitored and extracted pertinent data, including metrics (# of likes, shares, comments) and content (keyword, conversation themes, design) from OTTE and its competitors' website, Instagram, Twitter, Facebook, Pinterest, Weibo, Google+, and YouTube account, then utilized 3 analysis methods of social brand benchmarking, conversation audit, and influencer analysis so as to seek appropriate solutions for the questions above.