The masthead of a music magazine is one of its most important selling points as it can reflect the genre of music the magazine focuses on and help determine the target audience. When designing the masthead for her R&B music magazine, Olivia Lyons considered titles within the lexical field of music like "Amplified," "Sound Control," and "Urban Edge." She ultimately chose "Amplified" as the masthead since it is associated with music culture and implies making things bigger, reflecting the magazine's focus on amplifying R&B artists and music.