Для Украины денежные переводы от трудовых мигрантов являются наибольшим инвестиционным ресурсом, кроме того, эта финансовая поддержка существенно смягчает политическую и социальную напряженность, а также требования к государству касательно финансирования и развития программ социального обеспечения. Около 5-6 миллионов украинских мигрантов прямо либо опосредствованно выступают инвесторами 12-14 миллионов украинских домохозяйств. В то же время, по оценкам Мирового банка, около 10 миллиардов долларов украинских мигрантов хранятся в иностранных банках в качестве сбережений.
The document provides information on a marketing campaign for MasterCard, including research findings, target audiences, and a proposed strategy. It identifies increasing usage among existing customers and differentiation from competitors as challenges. Research found the brand's emotional connection has weakened and most non-MasterCard owners have Visa. The strategy aims to build awareness and digital transactions by showing MasterCard enables passions through rewards and experiences.
The document provides information on a marketing campaign for MasterCard, including research findings, target audiences, and a proposed strategy. It identifies increasing usage among existing customers and differentiation from competitors as challenges. Research found the brand's emotional connection has weakened and most non-MasterCard owners have Visa. The strategy aims to build awareness and digital transactions by showing MasterCard enables passions through rewards and experiences.
This document provides an overview of key concepts in international marketing. It defines international marketing as finding and satisfying global customer needs better than competitors. Companies engage in international marketing to expand sales, acquire resources, diversify sales sources, and minimize risk. Firms can carry out international operations through exports, imports, and foreign investments. Reasons for growth in international marketing include technology expansion, liberalized trade policies, and increased global competition. Challenges include differing political, cultural, and competitive environments across countries. The document also discusses international marketing orientation approaches and factors that influence product planning and decisions in international markets.
Для Украины денежные переводы от трудовых мигрантов являются наибольшим инвестиционным ресурсом, кроме того, эта финансовая поддержка существенно смягчает политическую и социальную напряженность, а также требования к государству касательно финансирования и развития программ социального обеспечения. Около 5-6 миллионов украинских мигрантов прямо либо опосредствованно выступают инвесторами 12-14 миллионов украинских домохозяйств. В то же время, по оценкам Мирового банка, около 10 миллиардов долларов украинских мигрантов хранятся в иностранных банках в качестве сбережений.
The document provides information on a marketing campaign for MasterCard, including research findings, target audiences, and a proposed strategy. It identifies increasing usage among existing customers and differentiation from competitors as challenges. Research found the brand's emotional connection has weakened and most non-MasterCard owners have Visa. The strategy aims to build awareness and digital transactions by showing MasterCard enables passions through rewards and experiences.
The document provides information on a marketing campaign for MasterCard, including research findings, target audiences, and a proposed strategy. It identifies increasing usage among existing customers and differentiation from competitors as challenges. Research found the brand's emotional connection has weakened and most non-MasterCard owners have Visa. The strategy aims to build awareness and digital transactions by showing MasterCard enables passions through rewards and experiences.
This document provides an overview of key concepts in international marketing. It defines international marketing as finding and satisfying global customer needs better than competitors. Companies engage in international marketing to expand sales, acquire resources, diversify sales sources, and minimize risk. Firms can carry out international operations through exports, imports, and foreign investments. Reasons for growth in international marketing include technology expansion, liberalized trade policies, and increased global competition. Challenges include differing political, cultural, and competitive environments across countries. The document also discusses international marketing orientation approaches and factors that influence product planning and decisions in international markets.
This document discusses how television is changing and the problems it faces. It notes that while television currently offers hundreds of channels across many genres, people on average spend less time watching traditional TV and more time consuming media on the internet and mobile devices. This poses problems for the television industry. Going forward, television will likely become more mobile and use new technologies to find new audiences, or it could become obsolete for new generations uninterested in traditional television as we know it now.
Energomera Insurance Company is a start-up insurance company providing services to JSC Energomera Corporation and small businesses. The business plan details marketing, operations, and financial projections over three years. Key aspects include attracting new clients through an efficient marketing plan, providing quality insurance products and services, and maintaining a small and efficient organizational structure. The goals are to retain the business of Energomera Corporation and expand the client base in the local region.
Energomera Insurance Company is a new insurance company being formed as a captive of JSC "Energomera Corporation" to provide insurance services primarily to the corporation and small businesses. The business plan outlines objectives of profitability and growth. Keys to success include high quality affordable products, personal service, timely accurate service, and developing trust. The financial plan projects rapid growth over three years with profit achieved in the second year as the customer base and reserve funds increase.
This document discusses various risks faced by enterprises including global financial shocks, emerging markets, energy shocks, inflation, regulatory risks, aging consumers and workforces, green technologies, and new companies. It categorizes risks as either uncontrolled external risks or controlled internal risks related to strategy, and notes that successfully managing risks is important for enterprises.
Germany has a rich culture with many holidays and traditions throughout the year. Some aspects of German culture include historic buildings, traditional clothes, popular dog breeds, and beer brewing. The document thanks the reader for learning about various cultural elements in Germany.
Sergey Brin and Larry Page founded Google on September 4, 1998 after meeting as PhD students at Stanford University where they worked on research that would later become the basis for Google's search engine technology.
This document discusses how television is changing and the problems it faces. It notes that while television currently offers hundreds of channels across many genres, people on average spend less time watching traditional TV and more time consuming media on the internet and mobile devices. This poses problems for the television industry. Going forward, television will likely become more mobile and use new technologies to find new audiences, or it could become obsolete for new generations uninterested in traditional television as we know it now.
Energomera Insurance Company is a start-up insurance company providing services to JSC Energomera Corporation and small businesses. The business plan details marketing, operations, and financial projections over three years. Key aspects include attracting new clients through an efficient marketing plan, providing quality insurance products and services, and maintaining a small and efficient organizational structure. The goals are to retain the business of Energomera Corporation and expand the client base in the local region.
Energomera Insurance Company is a new insurance company being formed as a captive of JSC "Energomera Corporation" to provide insurance services primarily to the corporation and small businesses. The business plan outlines objectives of profitability and growth. Keys to success include high quality affordable products, personal service, timely accurate service, and developing trust. The financial plan projects rapid growth over three years with profit achieved in the second year as the customer base and reserve funds increase.
This document discusses various risks faced by enterprises including global financial shocks, emerging markets, energy shocks, inflation, regulatory risks, aging consumers and workforces, green technologies, and new companies. It categorizes risks as either uncontrolled external risks or controlled internal risks related to strategy, and notes that successfully managing risks is important for enterprises.
Germany has a rich culture with many holidays and traditions throughout the year. Some aspects of German culture include historic buildings, traditional clothes, popular dog breeds, and beer brewing. The document thanks the reader for learning about various cultural elements in Germany.
Sergey Brin and Larry Page founded Google on September 4, 1998 after meeting as PhD students at Stanford University where they worked on research that would later become the basis for Google's search engine technology.
3. История развития 1966 – основана в результате соглашения между несколькими американскими банками об образовании ассоциации под названием InterbankCardAssociation 1968 – было заключено первое международное соглашение с мексиканским банком BankoNacional 1968 – подписано соглашение и с европейской системой Eurocard, положившее начало стратегическому партнёрству между ассоциациями MasterCardInternationalи EuropayInternational 1979 – принято современное название платёжной системы 1992 – слияние EurocardInternational с платежной системой Eurocheck. Новая организация стала называться EuropayInternational 2002 – MasterCard International стал частной корпорацией акционеров 27.09.2010 3-11 MasterCard. Котов Олег
4. Во всем мире сеть MasterCardнасчитывает 5100 работников Географически подразделения MasterCardделится на: США Канада Европа Латинская Америка Азиатский регион Восточная Африка 27.09.2010 4-11 MasterCard. Котов Олег
5. Оборот В 2009 году по карточкам MasterCard было совершено покупок на сумму $2,5трлн Количество транзакций увеличилось 20,95 млрд в 2008 году до 22,4 млрд в 2009 На 31 декабря 2009 года количество карточек у держателей MasterCard составило 1,6 млрд Пользователи MasterCard могут использовать карточку 29 млн точек по всему миру 27.09.2010 5-11 MasterCard. Котов Олег
6. Доход Доход за 2009 год составил $5,1 млрд Чистая прибыль в 2009 году составила $1,5 млрд Стоимость 1 акции в 2009 году составила $11,19 27.09.2010 6-11 MasterCard. Котов Олег
