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To sir Zahid Yousaf
BY Madiha Naz
M.Phil 2, 18081716-006
 The process during which newcomers or
minorities are incorporated into the social structure
of the host society.
 Sociocultural integration is a dynamic and
structured process in which all members
participate in dialogue to achieve and maintain
peaceful social relations.
 Warren Breed (1958)looked at the way in which
the media maintain the status quo.
 He points out that in a conflict of values the media
sometimes sacrifice accurate reporting of
significant events for the respect for convention,
public decency, and orderliness.
 Most of the examples concerned with the
protecting the dominant values and interest of
society.
 Breed observes that the major problem for any
society is the maintenance of order and social
cohesion, including consensus over a value
system.
 He stated that taboo areas not to be discussed,
and hence the conflict need not be faced.
 He demonstrate that media maintain consensus
through ‘omit or bury items which might effect
the sociocultural structure and mans faith in it”
 Breed found that items in the political and
economic areas were most frequently omitted.
 Other sacrosanct areas that breed identifies are:
 Religion
 Family
 Patriotism
 Community
 Medicine
 Law and justice

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Mass communication and sociocultural integration

  • 1. To sir Zahid Yousaf BY Madiha Naz M.Phil 2, 18081716-006
  • 2.  The process during which newcomers or minorities are incorporated into the social structure of the host society.  Sociocultural integration is a dynamic and structured process in which all members participate in dialogue to achieve and maintain peaceful social relations.
  • 3.  Warren Breed (1958)looked at the way in which the media maintain the status quo.  He points out that in a conflict of values the media sometimes sacrifice accurate reporting of significant events for the respect for convention, public decency, and orderliness.  Most of the examples concerned with the protecting the dominant values and interest of society.
  • 4.  Breed observes that the major problem for any society is the maintenance of order and social cohesion, including consensus over a value system.
  • 5.  He stated that taboo areas not to be discussed, and hence the conflict need not be faced.  He demonstrate that media maintain consensus through ‘omit or bury items which might effect the sociocultural structure and mans faith in it”
  • 6.  Breed found that items in the political and economic areas were most frequently omitted.
  • 7.  Other sacrosanct areas that breed identifies are:  Religion  Family  Patriotism  Community  Medicine  Law and justice