from media theories book

1. To sir Zahid Yousaf
BY Madiha Naz
M.Phil 2, 18081716-006

2.  The process during which newcomers or
minorities are incorporated into the social structure
of the host society.
 Sociocultural integration is a dynamic and
structured process in which all members
participate in dialogue to achieve and maintain
peaceful social relations.

3.  Warren Breed (1958)looked at the way in which
the media maintain the status quo.
 He points out that in a conflict of values the media
sometimes sacrifice accurate reporting of
significant events for the respect for convention,
public decency, and orderliness.
 Most of the examples concerned with the
protecting the dominant values and interest of
society.

4.  Breed observes that the major problem for any
society is the maintenance of order and social
cohesion, including consensus over a value
system.

5.  He stated that taboo areas not to be discussed,
and hence the conflict need not be faced.
 He demonstrate that media maintain consensus
through ‘omit or bury items which might effect
the sociocultural structure and mans faith in it”

6.  Breed found that items in the political and
economic areas were most frequently omitted.

7.  Other sacrosanct areas that breed identifies are:
 Religion
 Family
 Patriotism
 Community
 Medicine
 Law and justice