SlideShare a Scribd company logo
BY :-
NITIN KUMAR SINGH
NIT JAMSHEDPUR
SO WHY NOT
“RED
BULL”
SKILLFULLY
CONNECTING WITH
THE GLOBAL YOUTH
SPONSORING
EXTREME
ADVENTURE SPORTS
BUILDING ITS BRAND
IMAGE OF AUTHENTICITY
AND ORIGINALITY.
RED BULL FLUGTAG
RED BULL AIR RACE
RED BULL STRATOS
EVENTS
RED BULL
FLUGTAG
TRADITIONAL
ADVERTISING AND ANTI-
MARKERTING STRATEGY.
RED BULL’S ANTI-
MARKETING
STRATEGY HAS BEEN
EXTREMELY
SUCCESSFUL
CONNECTING WITH
ITS YOUNG
CONSUMERS
RED BULL HAS A
HIGH AMOUNT OF
CAFFINE AND
CARBOHYDRATES.
RED BULL SPONSORS
ALMOST IN EVERY
EXTREME SPORTS
AND EVENTS WHICH
ARE OFTEN OVER
BUGET.
BAD NAME TO THE
ATHELETS
BRING BAD
NAME TO THE
BRAND.
STRENGTH :-
- - SKILLFULLY CONNECTED
WITH THE GLOBAL YOUTH.
- - SPONSORING EXTREME
ADVENTURE SPORTS.
- - BUILDING ITS BRAND IMAGE
OF AUTHENTICITY AND
ORIGINALITY.
- - RED BULL EVENTS.
- - TRADITIONAL MARKETING
AND ANTI-MARKETING
STRATEGY.
RISKS :-
- - LIQUID COCAINE.
- - OVER BUGETED
SPONSORSHIP AND EVENTS.
- - ENDORSING MORE AND
MORE ATHELETES.

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Marketing wings like red bull