“A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements.”

2. Marketing strategy is a broad area of study that encompasses the entire
marketing process. This article provides a definition and types of
marketing strategies.
What Is Marketing Strategy?
A marketing strategy refers to the overall game plan of a business to reach potential
consumers and convert them into customers for their products or services. It includes a
company value proposition, key brand messages, demographic data on target customers,
and other high-level elements.
In simple terms, business marketing strategies are a tool that marketers use to articulate
their various campaigns and marketing models. It's how to get customers interested in your
products and services.
Four steps are required to create an effective marketing strategy:
▪ Recognize who buys your products or services (who are your
customers?).
▪ Learn how to persuade these people to buy or continue to buy your
products or services.
▪ Understand who your competitors are and what they are doing to
achieve the same goals
▪ Learn how to measure the success of your campaigns and marketing
efforts.
Types of Marketing Strategies
There are many different types of marketing strategies that you can use depending on the
needs of your business. Although we won't cover all types of marketing strategies today,
here are some of the most important ones you'll likely come across: Read more…

3. Related Articles on SEO for better Google Ranking:
- How can SEO Marketing Help your Business
- Top SEO Ranking Factors
- Secrets for Getting on the first Page of Google
- How to use Keywords for SEO to Rank on Google
- On-Page and Off-Page SEO