The document analyzes people's behaviors and comments on various social media profiles. It discusses how people on different profiles discuss brands, movies, customer service, and each other's comments. The profiles show that people sometimes promote brands through their discussions, criticize company performances, argue about each other's views, and debate product suggestions.

1. ETHNOGRAPHIC RESEARCH ON:
WHY VIEW “ALL COMMENTS” BEFORE WE POST?????????
VIKAS KUMAR
ITM- WARANGAL
2010-12

2. PROFILE - 1

3. ANALYSIS
•RASHMIRANJAN KAR COMMENTED NOT ONLY ON G+ BUT ALSO
ON KARTHIK’S COMMENT
• G+ OFFERS A NEW CHALLENGE TO THE TOP RANKING OF
FACEBOOK
• People who read Mohanty’s comment & were unaware of G+
came to know about it – promotion of brand through social
networking sites and must have also joined G+

4. PROFILE - 2

5. ANALYSIS
• Somik commented on disastrous performance
of reliance communication.
• Comments like these ruin brand image of a
company.
• Aniket viewed Mohit’s comments too ….

6. PROFILE - 3

7. ANALYSIS
• Linda and Imran both viewed each other’s
comments before they comment.
• Imran put up a negative comment and also
wrote about his own desire.

8. PROFILE - 4

9. ANALYSIS
• NENU CALLS VIJESH – A CHOR.

10. PROFILE - 5

12. ANALYSIS
• Body guard didn’t do well.
• Movie break records but did a lot of glass
breaking
• Many viewers went for the movie as it a
salmaan khan movie
• Comparision with Hrithik roshan
• Body guard masala
• People commenting on others

13. PROFILE - 6
ANALYSIS : Post speaks about Ebay advantage…
Comments saw the negative aspect. Jade is confident of his self
control.

14. PROFILE - 7

15. ANALYSIS
• Initially Debasmita & Biswajit were
commenting on each other.
• Speed breaker was Sarthak
• Sandip brought the topic of budget
• Most of them suggested to go for NIKON.
it has a good brand image
• Sirdharth came up with SONY as a suggestion

16. PROFILE - 8

17. ANALYSIS
• Most of them agrees pulsar is a fab bike.
• Ankit says it was his first bike
• Punch shows his possessiveness and says it is
his bike.

18. PROFILE - 9
ANALYSIS: JEFFREY HATES DOMINOS

19. PROFILE - 10

20. ANALYSIS
• Talked about the customer care of shopper’s
stop, and all customer cares in general.
• Negative side – no actions, standard mails, no
escalation
• all supported the post and shared their own
experiences

21. I AM OK I AM NOT OK
YOU ARE
OK
PROFILES: 1,8 PROFILE:3,4,9
YOU ARE
PROFILES:
NOT OK PROFILE:6
2,5,7,10

22. CONCLUSION

23. ANY QUESTIONS?????