A new brand launch event

1. MARKETING
PROPOSAL
F O R B L U C H O C O L A T E
Presented by Shugufta Akhter, Marketing Specialist

2. EXECUTIVE SUMMARY
This presentation focuses on
the marketing proposal for, GIVEAWAY 50,000 Chocolate boxes
B L U C H O C O L A T E

3. OBJECTIVE
Creating a marketing campaign that
engages the audience and give them best
chocolate experience.
Giveaway all chocolates in particuar
timeline

4. TARGET AUDIENCE
MIX ARABS OTHER EXPART VISITORS
(LOCALS & EXPATS) ( WITH INCOME FOR <35K+)

5. SUCCESS
INDICATORS
According to industry reports, the
Middle-East is one of the fastest
growing regions for chocolates
especially the U.A.E., KSA and Egypt.
Euromonitor International recently
reported that the chocolate sales
between 2010 and 2017 grew at a
compound annual growth rate
(CAGR) of 11.60%, and TechSci
Research has seen that the sales for
chocolates has grown at a CAGR of
8% in the U.A.E and will continue.
between 2018 and 2021, with a
strong demand for luxury and
premium chocolate.

6. KEY STRATEGY
Utilizing influencers.
Social media Campaigns(Facebook &
Instagram, pintrest)
Participate in HighEnd Events
Media Launch
Bogglers
Website campagins

7. MARKETING
BUDGET
T O T A L B U D G E T : 5 0 , 0 0 0
B O X E S
Budget Breakdown:
1. Social Media Campaigns,
Influencers, Bloggers,
- 20,000
2. Website campaigns, Email
Marketing- 10,000
3. Events, In-store Events, Mall
Events. Hotel Events 20,000

8. KPI'S
General Performance - Traffic, leads, Reach
Channel Based - Website, blog, social
networks, search engines
Source based performance - Direct traffic,
Organic search, referrals, email, PPC
Campaign based performance - Lead
generation, click throughs, conversions,
conversion rates
Setting realistic and measurable goals

9. TOOLS FOR
TRACKING
MARKETING ROI
1. Social Media Campaigns,
Influencers, Bloggers,
- Analytics tools of Facebook,
Instagram
2. Website campaigns, Email
Marketing
-Google Analytics
3. Events, In-store Events, Mall
Events. Hotel Events -
-Track of PPl visiting store, Events &
Mall.

10. " M A R K E T I N G I S N O
L O N G E R A B O U T
T H E S T U F F T H A T Y O U
M A K E , B U T
A B O U T T H E S T O R I E S Y O U
T E L L . "
THANK
YOU!