The document is Peter Hunt's marketing portfolio that summarizes three marketing campaigns he executed over two years for different industries. The first campaign was for Distraction Entertainment, a nonprofit electronic music event, to increase attendance from 150 to maintaining that level. Strategies included identifying influencers to promote the event and creating a smartphone skin as branded merchandise. The campaign was successful, doubling brand awareness and attendance reaching the target level. The second campaign developed unique content for BlueChief Solutions, a software startup. Customer profiles were created and stories written in different formats to understand needs and convey key messages. The third campaign was a social media strategy for The Lakeside Hotel to promote the property. Each campaign showed creative problem-solving