This three-day event called Weightlifters United Weekend will take place after the Commonwealth Games in Australia. The first day will feature a weightlifting expo, the second an athlete seminar, and the third a coached training session. The goal is to bring the global weightlifting community together through this unique experience. Key sponsors include Nike Weightlifting, Eleiko, and Hookgrip. Tickets will be sold for each individual event, and packages will offer discounts. Promotion will involve exclusive products and contests to drive sales. The organizers expect to sell out all events and make a $100,000 profit.
Bodybuilding Forums: Building Bodies, Talking Buddies
With the increased following on bodybuilding both as a sport and as a hobby, the number of bodybuilding forums cropping over the Internet has amplified dramatically. Whether you are a hardcore bodybuilder or a fitness enthusiast, the Internet has a bodybuilding forum especially for you.
Bodybuilding forums have topics ranging from bodybuilding and weight training tips, information about anabolic steroids, bodybuilding supplements, the whole gamut. With members ranging from bodybuilding pros, fitness instructors to dieticians and the average figure-worried citizen, bodybuilding forums is truly the best place for all health and fitness enthusiasts to gather.
The largest bodybuilding forum in the Web is perhaps the EliteFitness bodybuilding forum found in www.elitefitness.com. With over 70,000 members, EliteFitness bodybuilding forum boasts to have the largest source of information on hardcore bodybuilding and anabolic steroids in the world. It also features several articles on bodybuilding, mostly underground intelligence about drugs like testosterone, Deca, Dianabol, Clenbuterol, HGH, and Winstrol, successful training routines, and a comprehensive photo gallery of professional bodybuilders. As one of its perks, EliteFitness bodybuilding forum also includes a live journal where members could record their bodybuilding experiences and thoughts.
Another bodybuilding forum worth noting is the Bodybuilding.com Forum with 345 members and over 500 guest postings. Unlike EliteFitness, this bodybuilding forum focuses more on bodybuilding health products and supplements than on training routines and exercises although it does include those among its forum topics. If you’re looking to find out more about a health product, this bodybuilding forum is probably the best place to go as it features a section dedicated to product reviews.
The perks of this bodybuilding forum include an opportunity for members to chat with real bodybuilder pros and International Federation of Bodybuilders (IFBB) contestants. This bodybuilding forum also gives its teen members the opportunity to discuss teen bodybuilding, the newest offshoot of the famous sport.
The document provides an overview of Special Olympics Unified Sports, which combines athletes with and without intellectual disabilities on sports teams for training and competition. It discusses the history and benefits of the program, including improved skills, meaningful inclusion, and new friendships for athletes. Research studies have found Unified Sports helps increase awareness of disabilities and improves attitudes towards inclusion. The goal is for athletes to have equal status and roles on integrated teams through age and ability matching guidelines.
THE WINNER-DANIEL ALVES DA SILVA-Missão Critica e Suporte RemotoDaniel Alves da Silva
Daniel Alves discusses the importance of critical mission and remote support solutions for major IT projects. He explains that choosing the right partner to provide these services is essential to ensure high availability, support, and maintenance. The partner must be focused on providing remote support through tools that allow controlling systems from anywhere. An example is his company's Advanced Customer Services area, which monitors customers' entire IT platforms 24/7 to maximize uptime in critical environments and increase efficiency through proactive monitoring and incident resolution. The greatest advantage is being able to service complex environments with highly skilled professionals using best market practices.
Olympic weightlifting has numerous benefits for improving athletic performance. It develops strength, power, balance, coordination, and other physical attributes through explosive multi-joint movements like the snatch and clean and jerk. Research shows these attributes transfer well to other sports and that Olympic weightlifting is an effective training method for athletes of various ages when incorporated appropriately. The document provides definitions of the lifts and derivatives and discusses how Olympic weightlifting fits into models for long-term athlete development.
The document discusses how to build better athletes through long term athlete development and the benefits of Olympic weightlifting for developing strength, power, and athleticism in youth ages 8-13. It summarizes a survey that found most competitive athletes did not incorporate Olympic weightlifting in their training. The document argues that Olympic weightlifting should be a bigger part of how young athletes are developed due to the carryover of strength and power to other sports.
Las Tecnologías de la Información y la Comunicación (TIC) son un conjunto de tecnologías que permiten gestionar, almacenar, enviar y recibir información. Las TIC incluyen soluciones para almacenar y recuperar información, enviar y recibir información de un lugar a otro, y procesar información para calcular resultados e informes. Su uso en el aula puede mejorar la enseñanza y el aprendizaje.
Dann Mwangi is a 31-year-old Kenyan MC who specializes in corporate events, awards shows, weddings, and more. He has 5 years of experience as an MC and is also a spoken word artist known as Number8. The document provides details on Dann's background, areas of expertise, sample events he has hosted, and includes a photo gallery and information on booking him for events.
Bodybuilding Forums: Building Bodies, Talking Buddies
With the increased following on bodybuilding both as a sport and as a hobby, the number of bodybuilding forums cropping over the Internet has amplified dramatically. Whether you are a hardcore bodybuilder or a fitness enthusiast, the Internet has a bodybuilding forum especially for you.
Bodybuilding forums have topics ranging from bodybuilding and weight training tips, information about anabolic steroids, bodybuilding supplements, the whole gamut. With members ranging from bodybuilding pros, fitness instructors to dieticians and the average figure-worried citizen, bodybuilding forums is truly the best place for all health and fitness enthusiasts to gather.
The largest bodybuilding forum in the Web is perhaps the EliteFitness bodybuilding forum found in www.elitefitness.com. With over 70,000 members, EliteFitness bodybuilding forum boasts to have the largest source of information on hardcore bodybuilding and anabolic steroids in the world. It also features several articles on bodybuilding, mostly underground intelligence about drugs like testosterone, Deca, Dianabol, Clenbuterol, HGH, and Winstrol, successful training routines, and a comprehensive photo gallery of professional bodybuilders. As one of its perks, EliteFitness bodybuilding forum also includes a live journal where members could record their bodybuilding experiences and thoughts.
Another bodybuilding forum worth noting is the Bodybuilding.com Forum with 345 members and over 500 guest postings. Unlike EliteFitness, this bodybuilding forum focuses more on bodybuilding health products and supplements than on training routines and exercises although it does include those among its forum topics. If you’re looking to find out more about a health product, this bodybuilding forum is probably the best place to go as it features a section dedicated to product reviews.
The perks of this bodybuilding forum include an opportunity for members to chat with real bodybuilder pros and International Federation of Bodybuilders (IFBB) contestants. This bodybuilding forum also gives its teen members the opportunity to discuss teen bodybuilding, the newest offshoot of the famous sport.
The document provides an overview of Special Olympics Unified Sports, which combines athletes with and without intellectual disabilities on sports teams for training and competition. It discusses the history and benefits of the program, including improved skills, meaningful inclusion, and new friendships for athletes. Research studies have found Unified Sports helps increase awareness of disabilities and improves attitudes towards inclusion. The goal is for athletes to have equal status and roles on integrated teams through age and ability matching guidelines.
THE WINNER-DANIEL ALVES DA SILVA-Missão Critica e Suporte RemotoDaniel Alves da Silva
Daniel Alves discusses the importance of critical mission and remote support solutions for major IT projects. He explains that choosing the right partner to provide these services is essential to ensure high availability, support, and maintenance. The partner must be focused on providing remote support through tools that allow controlling systems from anywhere. An example is his company's Advanced Customer Services area, which monitors customers' entire IT platforms 24/7 to maximize uptime in critical environments and increase efficiency through proactive monitoring and incident resolution. The greatest advantage is being able to service complex environments with highly skilled professionals using best market practices.
Olympic weightlifting has numerous benefits for improving athletic performance. It develops strength, power, balance, coordination, and other physical attributes through explosive multi-joint movements like the snatch and clean and jerk. Research shows these attributes transfer well to other sports and that Olympic weightlifting is an effective training method for athletes of various ages when incorporated appropriately. The document provides definitions of the lifts and derivatives and discusses how Olympic weightlifting fits into models for long-term athlete development.
The document discusses how to build better athletes through long term athlete development and the benefits of Olympic weightlifting for developing strength, power, and athleticism in youth ages 8-13. It summarizes a survey that found most competitive athletes did not incorporate Olympic weightlifting in their training. The document argues that Olympic weightlifting should be a bigger part of how young athletes are developed due to the carryover of strength and power to other sports.
Las Tecnologías de la Información y la Comunicación (TIC) son un conjunto de tecnologías que permiten gestionar, almacenar, enviar y recibir información. Las TIC incluyen soluciones para almacenar y recuperar información, enviar y recibir información de un lugar a otro, y procesar información para calcular resultados e informes. Su uso en el aula puede mejorar la enseñanza y el aprendizaje.
Dann Mwangi is a 31-year-old Kenyan MC who specializes in corporate events, awards shows, weddings, and more. He has 5 years of experience as an MC and is also a spoken word artist known as Number8. The document provides details on Dann's background, areas of expertise, sample events he has hosted, and includes a photo gallery and information on booking him for events.
La ley de la conservación de la energía establece que la energía no puede ser creada ni destruida, sólo puede cambiarse de una forma a otra, como la transformación de energía cinética a energía potencial o viceversa. La energía potencial mide la capacidad de un sistema para realizar trabajo basado en su posición o configuración, y puede considerarse como energía almacenada o una medida del trabajo que el sistema puede entregar. Un ejemplo específico es la energía potencial elástica almacenada debido a la deformación de un objeto el
This document outlines initial ideas for several potential documentary topics, including "Street Art: Vandalism or Art", "Females in the Music Industry", "Without a Phone for 24 Hours", and "Dieting: Why is it so Popular?". For each topic, the document discusses the content, target audience, style, conventions, purpose, length, primary and secondary research. The document provides an overview and planning for exploring these social issues through a documentary format.
El documento compara las definiciones de importación, exportación y reexportación según tres fuentes diferentes. La importación implica traer bienes o servicios de otro país, generalmente para su uso comercial. La exportación implica enviar bienes o servicios producidos en un país a otros países con fines comerciales. La reexportación consiste en importar una mercancía primero y luego exportarla a otro país, es decir, importar una mercancía que no será vendida en el país importador.
This document lists 5 notable religious sites: Bandar Makkah and Bandar Madinah al-Munawwarah in Saudi Arabia which are important to Islam, the Blue Mosque in Istanbul important to both Islam and Christianity, Cordova an important mosque in Spain, and the Old Synagogue Essen in Germany important to Judaism.
Bandar kecil yang terpencil memerlukan bekalan tenaga untuk agroindustrinya. Terdapat sungai-sungai kecil berarus deras dan mata air panas. Cadangan untuk menjana tenaga termasuk menggunakan tenaga hidroelektrik di sungai-sungai dan tenaga geoterma dari mata air panas untuk memutarkan turbin dan menjana elektrik bagi kegunaan penduduk 5000 orang.
This document appears to be a presentation about sports marketing and the sports industry by Dr. Pongsak Swatdikiat. The presentation contains the following key points:
1. It discusses the changing nature of sports as both entertainment and big business, with references to the global sports market size and major sports brands.
2. It outlines the structure of the sports industry, including the various stakeholders like consumers, sports organizations, equipment manufacturers, and media.
3. It examines the different types of sports products and how they meet the needs of consumers, from sporting events and goods to training services and sports information.
The document provides a marketing strategy for Sports Aid Trust, a charity that supports young disabled and non-disabled athletes. It includes an introduction to Sports Aid Trust, a SWOT analysis, goals of a new campaign to maximize income and improve brand image from April 2015 to March 2016, targeting of specific audience groups, and a marketing plan with promotional strategies, materials, and metrics to evaluate performance.
This document outlines the key concepts of sports marketing, including marketing through sports and marketing of sports. It discusses the event triangle model which shows the relationships between events, sponsors, and fans. Sports marketing involves planning, implementing, and controlling marketing strategies and activities for sports properties and non-sports brands using sports. The goal is to promote sports and allow non-sports brands to leverage sports events to reach target audiences. Students will learn about these concepts through projects involving fantasy teams, research, and examples of sports marketing.
What Is Coed Unified Basketball And What Is The History Of ItJacob Gray
My Subject Enables People To Learn New Sports, develop higher-level sports skills have new competition experiences
experience meaningful inclusion each athlete is ensured of playing a valued role on the team socialize with peers and form friendships the initiative provides a forum for positive social interaction between teammates and often leads to long-lasting friendships participate in their communities and have choices outside of Special Olympics.
This document describes a sponsorship opportunity for the Raw Unity Meets (RUM) powerlifting competition. Sponsors would receive digital and event branding benefits depending on their contribution level - Gold, Silver, Bronze, Supporter, or Patron. The 3-day January 2021 event in Florida expects 150 athletes and would provide sponsors visibility to RUM's social media followers totaling over 500,000 through posts and a promotional digital folder shared by influencers.
The document provides an overview of the global esports market and compares it to traditional sports. Some key points:
- Esports is a large and growing global industry, generating nearly $1 billion in revenue in 2020, with most from sponsorships. The audience is projected to reach 500 million enthusiasts and occasional viewers.
- While the structure and professionalization of esports resembles traditional sports in some ways, most esports content is streamed online rather than broadcast on linear TV. New games can gain massive followings within weeks or months.
- During the COVID-19 pandemic, esports has proven more resilient than traditional sports, with some leagues continuing online and viewership/player numbers increasing for some games.
The document provides information about Leisure Industry Week (LIW), an annual exhibition that attracts over 13,000 visitors from the leisure industry. It discusses The Sport Show, a co-located event focused on the sports industry. The summary highlights that LIW is the UK's largest exhibition for the leisure sector, attracting thousands of senior decision-makers, and The Sport Show provides a unique opportunity for networking and partnerships between public and private stakeholders in sports.
A concise report to demonstrate digital marketing on a smaller platform. This report shows the various aspects of digital and sports marketing for better understanding and implementation.
Dirk Bockel is a professional triathlete from Luxembourg who is seeking sponsorship to support his goals of becoming the Ironman World Champion by 2016 and increasing his global brand awareness. He has had many successes in triathlons including top 10 finishes at Ironman World Championships and 1st place finishes at prestigious events. Potential sponsorship packages ranging from $15,000-$45,000 annually offer branding on uniforms, websites, and social media as well as appearances and product feedback from Bockel.
The Elite Sports Performance Expo will take place on June 10-11, 2015 in London. It will bring together over 1,500 specialists from professional sports organizations, including Premier League football clubs and Olympic athletes. Attendees will include performance directors, coaches, sports scientists, and physicians. The expo will feature the latest innovations in sports technology and performance from 70 exhibitors. It will also include a full conference program with 50 seminars delivered by experts and industry professionals on topics like nutrition, recovery, biomechanics, and talent scouting. The goal is to help attendees find new tools and techniques to gain a competitive advantage in their sport.
SportsMatters is an annual conference established in Singapore to build foundations for a sustainable sports industry in Asia. The 2014 event brought together over 400 delegates from 19 countries and 220 companies over two days with keynote speakers, panel discussions, and networking events. Feedback was positive, with attendees finding value in the speaker line-up and opportunity to make useful contacts. Plans were discussed to help the Asian sponsorship market grow its share of the global sponsorship pie to 20%.
Ringtennis is now looking for players to train to represent US on the International Tournament of Ringtennis (WRF) in South Africa. The 2010 was played in Koblenz, Germany in August 2010 and US was not able to represent. We are now preparing to make the next world cup and we want you on the team. You will get the necessary training and support. Just pick up your application by writing to: info@transatlanticinvdevcrp.com.
This document provides an overview of sports marketing and the sports industry in Charlotte, North Carolina and beyond. It defines what constitutes a sport, explores the structure of the sports industry, and examines the growth of sports marketing and various career opportunities. Specific details about sports teams and events in Charlotte are discussed, including NASCAR, the Carolina Panthers NFL team, and the Charlotte Bobcats NBA team.
This document provides an overview of sports marketing and the sports industry in Charlotte, North Carolina and beyond. It defines what constitutes a sport, explores the structure of the sports industry, and examines the growth of sports marketing and various career opportunities. Specific details about NASCAR, Speedway Motor Sports, the Carolina Panthers NFL team, and the Charlotte Bobcats NBA team and their economic impacts in the Charlotte area are also discussed.
La ley de la conservación de la energía establece que la energía no puede ser creada ni destruida, sólo puede cambiarse de una forma a otra, como la transformación de energía cinética a energía potencial o viceversa. La energía potencial mide la capacidad de un sistema para realizar trabajo basado en su posición o configuración, y puede considerarse como energía almacenada o una medida del trabajo que el sistema puede entregar. Un ejemplo específico es la energía potencial elástica almacenada debido a la deformación de un objeto el
This document outlines initial ideas for several potential documentary topics, including "Street Art: Vandalism or Art", "Females in the Music Industry", "Without a Phone for 24 Hours", and "Dieting: Why is it so Popular?". For each topic, the document discusses the content, target audience, style, conventions, purpose, length, primary and secondary research. The document provides an overview and planning for exploring these social issues through a documentary format.
El documento compara las definiciones de importación, exportación y reexportación según tres fuentes diferentes. La importación implica traer bienes o servicios de otro país, generalmente para su uso comercial. La exportación implica enviar bienes o servicios producidos en un país a otros países con fines comerciales. La reexportación consiste en importar una mercancía primero y luego exportarla a otro país, es decir, importar una mercancía que no será vendida en el país importador.
This document lists 5 notable religious sites: Bandar Makkah and Bandar Madinah al-Munawwarah in Saudi Arabia which are important to Islam, the Blue Mosque in Istanbul important to both Islam and Christianity, Cordova an important mosque in Spain, and the Old Synagogue Essen in Germany important to Judaism.
Bandar kecil yang terpencil memerlukan bekalan tenaga untuk agroindustrinya. Terdapat sungai-sungai kecil berarus deras dan mata air panas. Cadangan untuk menjana tenaga termasuk menggunakan tenaga hidroelektrik di sungai-sungai dan tenaga geoterma dari mata air panas untuk memutarkan turbin dan menjana elektrik bagi kegunaan penduduk 5000 orang.
This document appears to be a presentation about sports marketing and the sports industry by Dr. Pongsak Swatdikiat. The presentation contains the following key points:
1. It discusses the changing nature of sports as both entertainment and big business, with references to the global sports market size and major sports brands.
2. It outlines the structure of the sports industry, including the various stakeholders like consumers, sports organizations, equipment manufacturers, and media.
3. It examines the different types of sports products and how they meet the needs of consumers, from sporting events and goods to training services and sports information.
The document provides a marketing strategy for Sports Aid Trust, a charity that supports young disabled and non-disabled athletes. It includes an introduction to Sports Aid Trust, a SWOT analysis, goals of a new campaign to maximize income and improve brand image from April 2015 to March 2016, targeting of specific audience groups, and a marketing plan with promotional strategies, materials, and metrics to evaluate performance.
This document outlines the key concepts of sports marketing, including marketing through sports and marketing of sports. It discusses the event triangle model which shows the relationships between events, sponsors, and fans. Sports marketing involves planning, implementing, and controlling marketing strategies and activities for sports properties and non-sports brands using sports. The goal is to promote sports and allow non-sports brands to leverage sports events to reach target audiences. Students will learn about these concepts through projects involving fantasy teams, research, and examples of sports marketing.
What Is Coed Unified Basketball And What Is The History Of ItJacob Gray
My Subject Enables People To Learn New Sports, develop higher-level sports skills have new competition experiences
experience meaningful inclusion each athlete is ensured of playing a valued role on the team socialize with peers and form friendships the initiative provides a forum for positive social interaction between teammates and often leads to long-lasting friendships participate in their communities and have choices outside of Special Olympics.
This document describes a sponsorship opportunity for the Raw Unity Meets (RUM) powerlifting competition. Sponsors would receive digital and event branding benefits depending on their contribution level - Gold, Silver, Bronze, Supporter, or Patron. The 3-day January 2021 event in Florida expects 150 athletes and would provide sponsors visibility to RUM's social media followers totaling over 500,000 through posts and a promotional digital folder shared by influencers.
The document provides an overview of the global esports market and compares it to traditional sports. Some key points:
- Esports is a large and growing global industry, generating nearly $1 billion in revenue in 2020, with most from sponsorships. The audience is projected to reach 500 million enthusiasts and occasional viewers.
- While the structure and professionalization of esports resembles traditional sports in some ways, most esports content is streamed online rather than broadcast on linear TV. New games can gain massive followings within weeks or months.
- During the COVID-19 pandemic, esports has proven more resilient than traditional sports, with some leagues continuing online and viewership/player numbers increasing for some games.
The document provides information about Leisure Industry Week (LIW), an annual exhibition that attracts over 13,000 visitors from the leisure industry. It discusses The Sport Show, a co-located event focused on the sports industry. The summary highlights that LIW is the UK's largest exhibition for the leisure sector, attracting thousands of senior decision-makers, and The Sport Show provides a unique opportunity for networking and partnerships between public and private stakeholders in sports.
A concise report to demonstrate digital marketing on a smaller platform. This report shows the various aspects of digital and sports marketing for better understanding and implementation.
Dirk Bockel is a professional triathlete from Luxembourg who is seeking sponsorship to support his goals of becoming the Ironman World Champion by 2016 and increasing his global brand awareness. He has had many successes in triathlons including top 10 finishes at Ironman World Championships and 1st place finishes at prestigious events. Potential sponsorship packages ranging from $15,000-$45,000 annually offer branding on uniforms, websites, and social media as well as appearances and product feedback from Bockel.
The Elite Sports Performance Expo will take place on June 10-11, 2015 in London. It will bring together over 1,500 specialists from professional sports organizations, including Premier League football clubs and Olympic athletes. Attendees will include performance directors, coaches, sports scientists, and physicians. The expo will feature the latest innovations in sports technology and performance from 70 exhibitors. It will also include a full conference program with 50 seminars delivered by experts and industry professionals on topics like nutrition, recovery, biomechanics, and talent scouting. The goal is to help attendees find new tools and techniques to gain a competitive advantage in their sport.
SportsMatters is an annual conference established in Singapore to build foundations for a sustainable sports industry in Asia. The 2014 event brought together over 400 delegates from 19 countries and 220 companies over two days with keynote speakers, panel discussions, and networking events. Feedback was positive, with attendees finding value in the speaker line-up and opportunity to make useful contacts. Plans were discussed to help the Asian sponsorship market grow its share of the global sponsorship pie to 20%.
Ringtennis is now looking for players to train to represent US on the International Tournament of Ringtennis (WRF) in South Africa. The 2010 was played in Koblenz, Germany in August 2010 and US was not able to represent. We are now preparing to make the next world cup and we want you on the team. You will get the necessary training and support. Just pick up your application by writing to: info@transatlanticinvdevcrp.com.
This document provides an overview of sports marketing and the sports industry in Charlotte, North Carolina and beyond. It defines what constitutes a sport, explores the structure of the sports industry, and examines the growth of sports marketing and various career opportunities. Specific details about sports teams and events in Charlotte are discussed, including NASCAR, the Carolina Panthers NFL team, and the Charlotte Bobcats NBA team.
This document provides an overview of sports marketing and the sports industry in Charlotte, North Carolina and beyond. It defines what constitutes a sport, explores the structure of the sports industry, and examines the growth of sports marketing and various career opportunities. Specific details about NASCAR, Speedway Motor Sports, the Carolina Panthers NFL team, and the Charlotte Bobcats NBA team and their economic impacts in the Charlotte area are also discussed.
The A Team is a group of committed bodybuilders in South Africa who seek to promote the sport in townships and underserved areas. They propose an annual bodybuilding competition called the Harry Classic to be hosted in Soweto. This event aims to encourage youth participation in healthy activities and reduce substance abuse. The A Team invites sponsorship to fund prizes, trophies, and other expenses to make the event sustainable and help develop athletes. They believe the competition can integrate communities through sport and promote an alternative healthy lifestyle.
Expert feedback Jaap van der GrintenStudent MarcosPaper exch.docxelbanglis
Expert feedback: Jaap van der Grinten
Student: Marcos
Paper exchange minor
Dear Marcos,
You have gathererd quite some valuable and relevant sources on sports branding. They provide a good fundament for your paper. With a few extra sources you’ll be able to finalize a nice paper.
The English writing is pleasant to read. See to it that the final version has no little errors anymore.
The introduction is build up with excerpts from the analysis without a clear structure. Is it possible to focus it more on the opening, relevance and demarcation towards a clearly visible research question? See for instance Angela’s introduction. After the question, you can lay out the structure of the paper to follow.
Is it an idea to structure the analysis from wide to narrow? > Events > sports events > major & minor events. And try to say something about city, a region or a country, (re-)define, position and promote (see also under conclusion).
Conclusion
In the end I am interested to see conclusions on (the combined use) of the following aspects from your research question:
· city, a region or a country
· (re-)define, position and promote
Can you try to develop and improve your analysis to provide for this evaluation in the conclusion?
Reflection
……...
Try to add a lot more references in the text (also to avoid plagiarism).
Bibliography is still missing.
Go go go ,
Jaap.
Hogeschool INHOLLAND Diemen
Faculty of Creative Business
Marketing Communication and City Promotion
Jaap van der Grinten
Year 2019-20, Term 1+2
THE ROLE OF SPORTS IN CITY BRANDING
How can sports or sports related events help city branding?
Submitted by Marcos Arguello
Student Number: 653176 I [email protected]
Abstract
Table of Contents
I. Introduction………………………………………………………………………. p. 4
II. Place branding through sport…………………………………………..……..….. p. 5
III. Sport tourism…………………………………………………………………… p 7
IV. Mayor sport events ………………………………………….…………...…….. p. 7
V. Minor sport events …………………………………………………………..….. p. 7
VI. Conclusions………………………………………………………………..…… p.
VII. Bibliography………………………………….………………………………. p.
Table of Figures
Figure 1: FIFA World Cup Qatar………………………………………………….p. 5
INTRODUCTION
Nowadays destinations organize, promote and run sports events for a variety of reasons. The role of sports events has been evolving over time. If events are still planned to bring people together and to generate economic benefits, they are increasingly used as marketing strategies to help promote, position, and brand destinations.
Managers and politicians of cities, regions and countries should espouse a integrated approach when developing their place branding strategy through sport. It appears relevant to combine sport and tourism in this research. The main objective is to reflect on the effectiveness of place branding strategies through sport. How can sports or sports/sports related events help city branding? In other words, how ...
"Welcome to the second edition of PwC’s1 outlook for the global sports market. In this edition we provide revenue forecasts at a global and regional basis over the five years to 2015, and also drill down into key segments with projections for gate revenues, sponsorship, media rights and merchandising." - pwc
- Finance
- Development
- Marketing
- Media
- Coaching
- Competition
- Athlete
- Officials
- Facilities
- Anti-Doping
- Medical
- Environment
- Gender Equity
- Para-Canoeing
14
Appendix 1
ACC Structure
ACC Board of Directors
President
Vice President
Secretary General
Treasurer
Members
Continental Representatives
National Federations
15
Appendix 2
National Canoeing Academies
The National Canoeing Academies will be established in each country to develop the sport from grassroots to elite level.
Objectives:
- Talent identification
The 2nd Middle East Sports Event Summit is held under the Official Patronage Of H.H. Sheikh Ahmed Bin Mohammed Bin Rashid Al Maktoum, President of the UAE National Olympic Committee and President of the Mohammed Bin Rashid Al Maktoum Creative Sports Award and supported by Dubai Sports Council.
The Summit will unite key decision makers in the sports industry from around the region under one roof for exciting insights and engaging panel discussions. Leaders from sports organising committees, government bodies, federations, sponsors, agencies, and suppliers will have the opportunity to hear from industry trend-setters and witness first-hand sporting event success stories. For more information visit http://mesports.iirme.com/ or contact Maisam Rattansi on maisam.rattansi@informa.com
This document provides information about Sports Matters Asia, a sports industry conference to be held on September 18-19, 2013 in Singapore. The conference will target the entire Asian sports industry value chain, including associations, rights holders, sponsors, broadcasters and agencies. It will take advantage of the convergence of attendees from the Spikes Asia creativity festival and Formula One race occurring in Singapore that week. The two-day conference will feature keynote speeches, panels, workshops and roundtables on topics like content and broadcasting, sponsorship, social and digital media, fan engagement and more, with a focus on the future of the Asian sports industry.
1. HPED3630-002 Marketing Plan 1
Sport Tourism Marketing Plan
Iris Rutano
December 6, 2014
HPED 3630-002
Mount Royal University
Laura Ell
2. HPED3630-002 Marketing Plan 2
Executive Summary
This event will take place immediately after the Gold Coast Commonwealth
Games have ended. This will be the first time this event will take place as a goal off
reaching a unique and under targeted market. The market has great potential since it is
growing at an exponential pace.
This will be a three-day event. The first day will be a Weightlifting Expo, the
second day will be an athlete seminar and the third will be a coached training session.
Weightlifters United is excited to be able to present such a unique experience for
weightlifting fans and enthusiast from all over the world. The goal of this event is not
only to bring the existing community together, but to generate more buzz and awareness
about this ancient sport.
Key sponsors to this event will be veteran weightlifting brands who have
established their brand and a loyal consumer base, such as Nike Weightlifting, Eleiko,
and Hookgrip as the main three. We will also partner with key Crossfit gyms around the
world to help in the promotion of this event, since Crossfit has the participant base draw
mass attention.
We expect to sell all three events to capacity and expect at least a $100,000 profit
for this first time event. We also foresee a great deal of opportunity and growth to present
itself after this first event. We will be able to make changes to make the following events
even more successful and profitable.
4. HPED3630-002 Marketing Plan 4
Introduction
Weightlifters United Weekend (WUW) is a one of a kind experience that only
happens once every four years; in conjunction with the year that the Commonwealth
Games take place. The chance to train meet world-class weightlifters, and train under
some of the best coaches in the world!
The primary purpose is to be able to bring the weightlifting community together.
Common passions can build relationships and Weightlifters United will help by lifting
country lines.
Since Greek and Egyptian antiquity, weightlifting has been recognized as an art
form to display human strength (Olympic, 2014). After centuries of being appreciated
and supported by few, the Olympic Weightlifting community has grown tremendously.
With the main business focus being on bringing the weightlifting community
together, there are a few additional links to add and complete this. Firstly, this event will
take place after the Commonwealth Games. The event will be comprised of a miniature
weightlifting expo, an athlete seminar, and a coached training session. This bundle aims
to better satisfy wants and needs from our niche market, building on the business success.
As if the best international weightlifters and coaches in the world were not
enough to bring out a great crowd, Nike Weightlifting and Eleiko have partnered with
Weightlifters United and will be an integral part to the success of the event.
The first day of this event will be generate the most visitors since it is not specific
and tickets will be reasonably priced to encourage higher traffic volume. At this
weightlifting expo, visitors can expect to meet some of the word’s best weightlifting
athletes, have access to hundreds of products and services who are directly or indirectly
5. HPED3630-002 Marketing Plan 5
part of the weightlifting sport. Businesses will have exclusive products for sale, samples,
and sales representatives that can help answer questions, etc. Visitors will be able to
connect with people from all over the world sharing one common interest or passion –
weightlifting.
The second day of this event will be the athlete seminar. This event will be more
expensive and will have a limited participant capacity since it will be an opportunity to
practically learn a variety of training techniques from some of the best in the world. The
seminar will be interactive, where participants will be encouraged to ask questions and
the athletes will facilitate discussions. This event will be mainly discussion and will not
be a practical seminar.
Finally, the last day of the event will be the training session lead by world-class
elite coaches from a few different countries. This day will be the most valuable event for
serious weightlifting athletes who want to learn techniques, training methods, and receive
corrective cues and tips from highly experienced coaches. This is a definite once in a
lifetime experience since international level coaches do not do travelling seminar tours.
Mission Statement
Lifting country lines.
Vision Statement
Weightlifter United will bring lift country lines every four years to bring the
global community of weightlifting together; from world class weightlifters to a
6. HPED3630-002 Marketing Plan 6
passionate recreational athletes, for an extraordinary once in a lifetime experience. Key
Partners
Nike Weightlifting – will be a sponsor and will be present during the expo, with
tons of weightlifting gear available for purchase. This gear will be exclusive to this event.
As well, they will be providing a different set of exclusive clothing and other small items
in “goodie bags” for participants of the seminar and/or of the training session.
Eleiko – this established weightlifting brand would also be a key sponsor and
have exclusive gear available for purchase, mainly t-shirts with their distinctive design
styles and colors. Eleiko will also be providing additional exclusive gear only given to
participants of the seminar and/or of the training session.
Commonwealth Games – A extremely important partner also looking to promote
the sport and the games, have sponsored WUW by offering a discounted rate of group
tickets for weightlifting events with the proof of purchase of WUW tickets.
Hotels & Accommodations – A few hotels have teamed up with Weightlifters
United and the Commonwealth games to provide game spectators or participants of
Weightlifters United with a discounted nightly rate with proof of purchase of WUW
tickets.
Runaway Tavern – Offered coupons, and will also hold the “After Party” to the
event. Bringing the community together in a more social context to simply have fun.
Hookgrip – will be a key sponsor and partner in the promotion and the media
coverage of this event. Hookgrip is a leading photography company, which covers the
biggest weightlifting events in the world.
7. HPED3630-002 Marketing Plan 7
Environmental analysis
External environment
Macro (general environment)
Currently, this is a great market to be targeting and marketing to.
The trends of the awareness and participation of the sport are at an all-time high.
(S) A significant portion of this can be attributed to the growth of popularity
worldwide of Crossfit, which had grown from 13 affiliate boxes to 3,400
worldwide in 7 years (Sternkopf).
More and more people of the general public are more interested in either
spectating or trying the sport for themselves.
Popularity of high performance sport games has been increasing. Seen with the
trends of the financial resources to support Olympic bids as well as the higher
volumes of people who come out to spectate the games (S). As seen with the
Sochi Winter Olympics of 2014 who spent an all-time high of over 50-billion
dollars (Yaffa, 2014).
Although numbers are increasing, it remains a niche market. (W/O)
With costs of hosting games (Olympic games, Commonwealth games, etc.) has
become increasingly high, this venture will be a great way to extend the duration
of stay, and also increase the other costs upwards to help generate more overall
revenue.
Consumer analysis
Trends towards wellness/fitness have grown along with the popularity of Crossfit,
which helps market growth and potential. (S)
8. HPED3630-002 Marketing Plan 8
People are more motivated to learn new exciting ways to stay fit and healthy. (S)
The explosion of the “fitfam” culture on social media has been a driving force
behind this trend. Example of this can be found on Instagram with the hash tag
fitfam having over 15 million posts.
o Perceptions and attitudes are changing towards the fitness and sporting
industry. (S/W) Perceptions do go both ways.
Higher incurred costs, because of the travel expenses. (W/O)
o This may also result in the higher presence of a specific social class, which
would most likely have a higher disposable income. (S/W)
Promotion of a type of learning and enrichment travel, which is a major tourism
trend, which presents a great opportunity for growth (Hudson, 2008). (O)
Industry Analysis
Using Porter’s Five Forces Analysis, we have concluded that there are extremely
limited competitive forces because of the nature of the business.
Since this is a unique experience with no direct competitors, and will be
approached with a product development strategy – marketing a new experience to
an existing market. (S)
There are no existing industry rivals, threats to substitution or barriers of entry
(Porter, 1998). There is however a marginal degree of which the business may
prices may be affected by bargaining power of both the suppliers (partners) and
the buyers (Porter, 1998). (S)
o These barriers will be overcome by strategic pricing to ensure a great
profit while also generating a high interest through value.
9. HPED3630-002 Marketing Plan 9
Competitive analysis
One of the highlights of this business venture is that there are no direct
competitors. (S) This will be a one of a kind experience, and a once of a lifetime
experience for most. There are a few indirect competitors, which would be other
sports or fitness expos. The advantage we have over other expos is that they do
not have a major event to support and encourage traffic, like the Commonwealth
Games will be able to generate for WUW.
A smaller scale direct competitor would be that former Olympic athletes do
travelling seminar tours across the world. These seminars offer participants an
opportunity to learn from former medal Olympians in an intimate way.
o They are extremely successful with these small tours because there is an
extremely large market out there that is barely tapped. A great example of
a this would be Dmitry Koklov, an Olympic silver medalist from the 2008
Olympic Games, who since 2013 has done 103 seminars through 43
countries with over 2500 athletes participate (Handaco, 2014) (O)
Our answer to this is simple; we will only be working with and promoting
athletes who will not be performing any type of tours in the next four years
(on contract), making them exclusive to this event. As well as the opportunity
to work and train under coaches for a whole day will be exclusive to this event
as well. (S)
Internal environment
Target Market
10. HPED3630-002 Marketing Plan 10
Our company marketing strategies mainly focus on differentiated marketing. We
will be focusing on a niche market, but will approach it with a product development
strategy, which will introduce a new experience to an existent market.
This niche market will be mainly of those who are avid fans, weightlifting
enthusiasts, or serious athletes. This market worldwide is great, Crossfit alone has over
209 thousand registrants for the Crossfit Open (Achauer, 2014), which translates into
over 209 thousand athletes practice Olympic weightlifting, which does not include the
number of athletes who train specifically for the sport. Also, since this sport has been
around for ages, people all over the world know what it is. It’s popular may differ from
country to country but it’s definitely on the ride. We predict that this trend will only keep
rising, as the amount of the general public is introduced to it.
Consumer analysis
Behavioral: Benefit (value) segmentation - service quality, experiences
(Hudson, 2008).
Using Maslow’s hierarchy of needs (Solomon, et al., 2001) we have focused on
addressing the bottom of the pyramid and up, directly (included in-package) or indirectly
(through discount advantages).
Physiological – Accommodations, food & beverage partnerships. Help
participants cut costs.
Safety – Patrons will feel safe since Australia has a great reputation for safety
(Wilks, 2009). Also, with the Commonwealth games taking place, security and
safety will be extremely important.
11. HPED3630-002 Marketing Plan 11
Belonging - ** This is a definitive business focus since a driving goal would be
the opportunity for unification under the common passion of a sport.
Esteem/status – Being a part of such a unique and amazing experience will serve
as a way for patrons to have a sense of achievement – a once in a lifetime type of
experience.
Self-actualization – this area may be met through the participation of the seminar
or the coached training session. Weightlifting is a very mental sport, and the high
level experience can fulfill the sense of reaching a high potential.
Visitors will experience both immediate satisfactions once at the event and as for day-
2 and 3 participants; they will feel a sense of long-term benefit because of the knowledge
they gained in such a unique and memorable way. (Mannell, 1997)
- Psychographic analysis
A growing trend relating to tourism is that consumers are becoming increasingly
health conscious (Hudson, 2008). This relates to the main tie that unites the niche market
we are targeting since they all have a common interest in the sport weightlifting and thus
shares similar lifestyles.
With the market sharing the same lifestyle, it leads to the general market also
sharing the same beliefs and values, such as health and fitness being a top priority in their
lives. The event is not marketing to a specific age group, gender, ethnicity or religion.
The market is solely focused on the psychographics. The great aspect about not focusing
on demographics is that our target market is scattered all across the world.
12. HPED3630-002 Marketing Plan 12
Marketing strategy
Website – the idea for the website will be simple and user should have no issues with
navigating through, finding all the information they need. There will be lots of photos and
videos to attract attention and increase browse time. We will also promote other
platforms of social media to keep them engaged.
The biggest competitive advantage we have is that we are the only ones in the
marketplace to do this, and will be the only ones able to work with the games. This
creates value and gives sustainability. Furthermore, there are opportunities for us to
expand and perhaps work with the Olympic Games in the future.
Product
The product is a once in a lifetime experience being offered to weightlifting
athletes, enthusiasts, and fans from across the world. It is a rare opportunity for the
community to connect and will bring not only economic and social value but will also
bring personal growth opportunities for those who participate.
This experience will also take place on the beautiful Gold Coast, where the
Australian community cannot wait to support and promote their love of sport and culture.
Many sponsors and key partnerships will help drive the market interest along with
their willingness to pay (Hudson, 2008). The incredible value of this experience speaks
for itself and will attract hundreds if not thousands of visitors.
The weekend will consist of three major events: weightlifting/fitness expo, athlete
conducted seminar and a coached training session at the weightlifting venue itself!
13. HPED3630-002 Marketing Plan 13
Pricing
Weightlifters United will rely on a variety of different pricing strategies because
of the different events that will take place, and the different segments within the already
niche market.
o Product-bundle pricing – this tactic will be used to persuade consumers
into buying more tickets since they will then receive a discounted rate per
ticket.
o Prestige pricing – single tickets will be sold at a relatively higher price
because it gives it a higher perceived value.
Placement (Distribution)
Weightlifters United will only use direct distribution channels since the target
market is extremely specific using indirect channels would be unnecessary and would
incur unnecessary costs. However, we will use alliances with the Gold Coast
Commonwealth Games, as well as Nike Weightlifting, Eleiko and Hookgrip who will
help in the promotion and reaching the niche market. Exclusive distribution strategies
will also be implemented ensuring that sponsors and key partners are the only other
businesses we are associated with.
Promotion
There will be a number of sales promotion strategies (Hudson, 2008, p.277) that
will be employed to promote sales for this event. Attendees of the weekend event will
gain access to purchase or be given exclusive products and samples that will never be
14. HPED3630-002 Marketing Plan 14
released to the general public. In addition, there will be many contests available for entry,
which will make the events even more exciting for people. We will also be maximizing
the opportunity of working with the best weightlifting sponsors and will be relying
heavily on joint promotion (Hudson, 2008, p.283) in order to reach the target market.
Through this type of cooperative sales marketing, we will be able to work
alongside these brands to market all aspects of the events unified. This will make us a
stronger brand since we are teaming up with veteran brands wit established markets and
consumers. Their customer loyalty will help build ours.
Our promotion strategy will mainly be through online means. The website,
sponsor websites, Instagram, Vimeo (website videos), Facebook, Twitter, and the same
social media platforms of our sponsors as well.
We know that through social media, people will begin to share the information on
their personal accounts and we will be able to market through online word of mouth,
which we predicted would be the most effective way to reach this niche market.
Projections
The promotion of this event will start in 2015; this allows us to adjust marketing
strategies and pricing accordingly, as well as generating the most amount of awareness as
we can. In addition, in this time frame as people become aware of the event, they are able
to make necessary budget adjustment and travel plans in order to attend.
We expect to sell the all three days to capacity. There will be 1,500 tickets
available for the expo, which will be sold at $30 each, or at $15 with the purchase of a
ticket to day 2 and/or 3. There will be 300 tickets available for the seminar and will be
15. HPED3630-002 Marketing Plan 15
sold at $500 each. Lastly, the coached training session will be sold for $900. (These
prices are all based on established prices for similar events but are set a little higher
because of the elite level athletes and coaches.)
Since there are extremely limited spaces for day 2 and 3, people will feel a sense
of urgency and be more persuaded to purchase tickets as soon as they can. This will help
us meet our goal of having sold out a year and a half before the event.
From this first event, we will able to gauge the market and truly see where there
are opportunities for growth and more revenue in the following 4 years leading up to the
next Commonwealth Games.
Control
Goals for this event are:
o To sell to capacity for days 2 & 3 of the event at least a year and a half
before it takes place. There will be 300 tickets for the seminar and 100 for
the coached event.
If not, prices will be reduced accordingly.
o To sell 40% of the expo tickets (600 tickets of the available 1,500) a year
before the event takes places.
o To help the weightlifting events reach spectator capacity by monitoring
how many people are getting them at a discounted rate by buying package
bundles.
16. HPED3630-002 Marketing Plan 16
Financial Projection – Most of the financial costs will be greatly minimized because
of our sponsors. Promotional items will mainly be sponsored.
Item Units Unit Cost Costs
Website Development 1 $3,000 $3,000
Website Design
10 $200
$2,000
Website Upkeep (once every 6 months) 6 $100 $600
Promotional T-Shirts
(with purchase of day 2 and/or 3 tickets) 400 $5 $2,000
Venue/equipment rentals 3 $10,000 $45,000
Food (day 2 & 3) 400 $20 $8,000
Athletes (5 athletes, 1 hour ea.) 5 $500 $2,500
Coaches (5 coaches, 3 hours ea.) 5 $1,200 $6000
TOTAL Costs
$ 69,100
Tickets sold Unit cost Total
Day 1 1,000 $30 $33,000
Day 2 300 $500 $150,000
Day 3 100 $900 $90,000
Total Revenue 273,000
If sales were 30% lower 191,100
Total Revenue Total Cost Total Profit
$273,000 $69,100 $203,900
$191,100 (30% lower) $69,100 $122,000
17. HPED3630-002 Marketing Plan 17
Implementation strategy
Most important steps:
- Get website live 3 years before event in 2018.
- Establish necessary sponsors and partnerships.
- Make all social media platforms (Facebook, Twitter, Instagram live)
- Ticket will go on sale two year before 20 months before event.
Getting all these going at the right times will help generate awareness and establish the
market early on. This will enable us to make necessary adjustments as needed.
20. HPED3630-002 Marketing Plan 20
References
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November 30, 2014 from http://games.crossfit.com/article/209585-rise-
open
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21. HPED3630-002 Marketing Plan 21
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Official Website of the Olympic Movement. (2014). Weightliting equipent and
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