The document discusses the marketing mix, which refers to the different choices organizations make when bringing a product or service to market. It specifically discusses the 4 P's marketing mix framework - Product, Place, Price, and Promotion. As an example, it summarizes Air India's marketing mix by discussing its services, hubs in major airports, pricing strategies based on distance and stops, and promotional activities.

2. ALI SHATAB NOOR.

3. MANPREET.

5. MARKETING MIX `MARKETING MIX’ is a general phrase used to describe the different kinds of choices Organisations have to make In the whole process of bringing a product or services to market.

6. THE 4 P’S IS ONE WAY…. EXPRESSED BY E.J MC.CARTHY.

9. PRODUCT/SERVICES SERVICE IS AN ACT OR ACTIVITY OFFERED BY ONE PARTY TO ANOTHER.

10. PLACE THE MEANS BY WHICH PRODUCTS AND SERVICES GET FROM PRODUCER TO CONSUMER AND WHERE THEY CAN BE ACCESSED BY THE CONSUMER.

11. PRICE THE AMOUNT IN MONEY FOR WHICH SOMETHING IS OFFERED FOR SALE.

12. PROMOTION STRATEGIES TO MAKE THE CONSUMER AWARE OF THE EXISTENCE OF A PRODUCT OR SERVICES.

13. LET US WE RELATE THE 4 P’S OF MARKETING MIX TO AIRLINES INDUSTRY

14. COMPANIES BACKGROUND AIR INDIA THE OLDEST AND LARGEST AIRLINE OF INDIA…. WAS FOUNDED IN THE YEAR 1932 BY TATA SONS LTD. AND IN 1953 GOVERNMENT OWNED IT AND NAMED AIR INDIA.

15. MARKETING MIX OF AIR INDIA (SERVICE INDUSTRY)

17. CATERING SERVICE

18. RAMP SERVICE.

20. NUMBER OF HALTS.

21. CATEGORY/CLASSES.

23. Marketing mix Thank you