The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
The Six Highest Performing B2B Blog Post FormatsBarry Feldman
If your B2B blogging goals include earning social media shares and backlinks to boost your search rankings, this infographic lists the size best approaches.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
MARKETING, INTERACTIVITÉ ET INNOVATIONS NUMÉRIQUES !
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3. 24+25 nov. 2011 namur (be) kikk 2011 international digital festival WE COME IN PEACE VIDEO
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5. 24+25 nov. 2011 namur (be) kikk 2011 international digital festival
6. 24+25 nov. 2011 namur (be) kikk 2011 international digital festival 01 mapping video 02 interactivité 03 web plus EXPÉRIENCE LIVE ESPACE URBAIN JEUX PARTICIPATION
7. 01 Mapping vidéo 24+25 nov. 2011 namur (be) kikk 2011 international digital festival
8. 24+25 nov. 2011 namur (be) kikk 2011 international digital festival VIDEO
9. 24+25 nov. 2011 namur (be) kikk 2011 international digital festival VIDEO
10. 24+25 nov. 2011 namur (be) kikk 2011 international digital festival VIDEO
11. 02 Interactivité 24+25 nov. 2011 namur (be) kikk 2011 international digital festival
12. 24+25 nov. 2011 namur (be) kikk 2011 international digital festival VIDEO
13. 24+25 nov. 2011 namur (be) kikk 2011 international digital festival VIDEO
14. 24+25 nov. 2011 namur (be) kikk 2011 international digital festival VIDEO
15. 03 Web Plus 24+25 nov. 2011 namur (be) kikk 2011 international digital festival
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18. 24+25 nov. 2011 namur (be) kikk 2011 international digital festival VIDEO
19. 24+25 nov. 2011 namur (be) kikk 2011 international digital festival VIDEO
20. 24+25 nov. 2011 namur (be) kikk 2011 international digital festival
Editor's Notes
Bonjour, Je m'appelle Kimi DO et je suis responsable de projet à WeCIP
WeCIP c'est un regroupement de créatifs et de programmeur qui créent des contenus vidéo et interactifs pour des événements.On crée des mapping architecturaux, des scénographie vidéos, des installations SMS, des jeu vidéo urbains... en plus de faire de la communication visuelle classique (vidéo et print). On nous a demandé de nous nous exprimer sur le thème : MARKETING, INTERACTIVITÉ ET INNOVATIONS NUMÉRIQUES ! Vaste sujet !
Donc l'angle d'approche qu'on a choisit, c'est de celui de vous présenter les tendances vers lesquelles les innovations numériques orientent le marketing, en développant surtout ce qui se fait dans l’évènementiel en matière de projection vidéo et d’interactivité. Donc il s'agira beaucoup de communication événementielle, d'interactivité et de prolongement de tout ça sur net.
Il y a une idée qui nous marque beaucoup, derrière toutes les choses qu'on va voir, c'est le fait que plus on passera du temps derrière un écran, et plus on aura envie de vivre des choses en vraie, en live, dans la vraie vie. On est là pour parler d'E-Marketing, mais pas dans sa définition classique car aujourd'hui on ne se contente plus son écran d'ordinateur. On veut voir les écrans se dématérialiser, on veut voir les vrais objets, les vrais bâtiments, se transformer en écran et on veut vivre une expérience avec ça.
Alors dans ces 20 minutes que j'ai devant moi, on va parler de Annonce du plan : 1/ Le mapping (non interactif) 2 / L’interactivité 3 / Le Web Plus avec toutes les notions de rapport à l'expérience live, d'espace urbain, de jeux, de participation de la part public
Donc, commençons sur le mapping vidéo. J'ai l'impression que tout le monde a déjà vu du mapping vidéo sur des architectures, mais en me rendant au salon Heavent à Paris le mois dernier, qui est grand salon des professionnels de l'événement, je me suis rendu compte le mapping y faisaient encore ses premiers pas. Alors, le mapping vidéo qu'est ce que c'est ?
C'est une technique de projection vidéo qui consiste à transformer n'importe quelle surface en écran dynamique. C'est à dire que la vidéo va jouer avec l'architecture et les caractéristiques de la surface. C'est un procédé qui a explosé ces 2 dernières années en terme de communication et de marketing événementielle. Alors, je vous ai préparé une sélection de projet récent (2011) pour vous montrer ce qui fait en ce moment.
Alors, après, le mapping vidéo, c'est pas que de l'architectural et du monumental. Ca peut aussi être impressionnant sur des d'autres surfaces. La créativité n'a pas de limite à ce niveau là.
On pourrait en voir encore beaucoup, des réalisations. Et tous les mapping ne sont d'ailleurs pas forcément réussi. C'est comme la publicité, parfois c'est créatif et c'est surprenant, mais malheureusement, c'est souvent facile et déjà vu. Pour les événement avec du mapping, alors que c'est un procédé pas très vieux, on voit déjà des choses se répéter : le bâtiment qui va forcément s'écrouler toujours de la même manière, le bâtiment qui va être peinturluré de couleurs criardes, les séquences d'effets spéciaux 3D qui s'enchainent dans que ça na raconte rien aux public. Mais bon pour l'instant, c'est des opérations marketing qui sont vraiment surprenantes d'une manière générale. En tant que public, en tant cible potentiel, rare sont ceux qui sont déjà tombé sur un mapping. Donc c'est des opérations fortes. Qui vont, nous pensons, se développer. Qui vont rivaliser de créativité, on le voit dans ce qui a été produit rien que cette année. Que ça pousse la créativité de plus en plus loin. Et ça s'appuie sur cette idée, dont je vous parlais au début, qui est celle de la dématérialisation de l'écran habituel sur des surfaces tangibles, sur le décor de la vraie vie quotidienne. Ca fait une boucle étrange, car même si la dimension forte, c'est celle du spectacle réel, en live, il y a finalement bien plus de gens qui ont vu ces vidéos sur le web sur un écran d'ordinateur, qu'il y a eu de réels spectateurs. Mais en tout cas, c'est un appel, à vivre l'expérience en vrai. Ca suscite ce désir là, de le voir de ses propres yeux. Et ça me permet d'enchaîner sur la partie suivante, où on va s'intéresser à l'implication plus poussée du public.
Alors, voir quelque chose de spectaculaire, entre le réelle et le virtuel, c'est une chose. Mais participer au spectacle, devenir un joueur, un acteur, c'est une expérience encore plus marquante. Là aussi, on va brosser plusieurs idées et exemple de dispositifs interactifs.
Voilà pour les extraits. Donc, ce qui est intéressant avec ces exemples je pense, c'est qu'on va plus loin dans le spectacle ou le message parce qu'on fait participer les gens, on les implique dans le processus. Et on les implique par un biais qui est ludique en plus. Quand on est debout devant un bâtiment transformé en jeu vidéo géant, devant tous les gens qui nous regardent, qui nous applaudissent, on vit vraiment quelque chose, on devient le héros pendant quelques minutes. Et on peut se prendre en photo ou se filmer pour que l'expérience dure sur le web. Donc on va devenir le relais l'information, le porte parole vivant. Et je pense que la notion urbaine et la notion ludique ont de beaux jours devant elles dans le marketing pour que ce soit les gens qui portent le message, qui soient les relais amplificateurs.
Et ça nous amène sur la 3 partie où on ferme la boucle en quelque sorte pour revenir à Internet et à l'E-Marketing sur la notion de Web Plus. Une page web, c'est une page web. C'est des mots et des images. Le Web Plus c'est quand le web est le prolongement de toutes ces expérience réelle, par effet de buzz, par propagation par les internaute eux-même. Tout les exemples d'opérations de com qu'on a vu ont un prolongement plus ou moins poussé sur Internet. Y a un autre très bel exemple de Web Plus. C'est intéressant d'en parler car c'est l'oeuvre d'un des invités de demain, Andrew Zolty.
C'est la campagne Spot the Bull une campagne pour orange L'idée est très basic Orange soutien le festival de Glastonbury, un des plus grand festival de musique et d'art du spectacle du monde, ce n'est pas pour juste avoir son logo en grand. Personne n'a envie de voir ça.. Et ça, les marques l'ont compris. Elles savent qu'elles doivent s'adapter aux événements. Elle doivent se poser la question : pourquoi veut-on que notre marque soit présente, et de quelle est la manière appropriée Normalement la marque offre 200 billets, tirage au sort A la fin 200 personnes ont gagné mais des milliers sont frustrés C'est là que l'agence londonienne Poke est intervenue en imaginant un concept pour Orange, un concept qui allait avec le côté champêtre du festival, avec le côté, y a des champs, des vaches, de la boue, à Glastonbury, on est dans bonne campagne anglaise.
Et c'est comme ça qu'il ont lancé Spot The Bull. Il ont choisi un champ dont la localisation était secrète, et il y ont mis un taureau, appelé Winston. Et Winston avait un collier GPS qui utilisait la technologie GPS d'Orange. Grâce a des webcam, on pouvait voir Winston dans sa prairie, sur Internet.
On pouvait voir une vidéo du fermier parler de son taureau Winston, on voyait le vétérinaire, la fermière qui arbitre le concours. tout un univers a été développé autour de Winston.
Le jour du concour, à midi, ils ont coupé les webcams, et à 15h il fallait deviner où se trouvait Winston. Sur le site, les gens devait définir la position du taureau dans le champ. Et les gagnants participaient au tirage. Y avait un jeu dans un jeu. Donc au final, ils ont donné 200 ticket, mais les milliers les gens qui ont participé, ont abondamment parlé de Winston et le jeu a eu bien plus d'ampleur qu'un simple tirage au sort.
Voilà, cet exemple illustre bien le Web Plus, signifie ici un vrai taureau, dans un vrai champ, avec une technologie GPS et un jeu qui permis à des milliers de personnes de jouer et de se projeter dans un univers réel cohérent. Et c'est une tout autre approche du marketing que celle de poser un énorme logo.