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Marketing Defined!
  The simplest and humourous
    way to understand what
     marketing is all about

                           © 2009 Jacqueline Teo. All rights reserved
When a guy sees a
gorgeous girl at a
party. He goes up
to her and says: "I
am very rich.
Marry me!”            Photo Credit: http://uwinc.net/pyramid/




That’s Direct Marketing!
                                                   © 2009 Jacqueline Teo. All rights reserved
A guy is at a party with
a bunch of friends and
see a gorgeous girl. One
of his friends goes up to
her and pointing at
him, says: " He's very
rich. Marry him."



    That's Advertising!
                            © 2009 Jacqueline Teo. All rights reserved
A guy sees a
gorgeous girl at a
party, goes up to
her and get her
telephone number.
The next day, he
calls and says: " Hi,
I'm very rich.          Photo Credit: Andy Newson / FreeDigitalPhotos.net


Marry me."

 That's Telemarketing
                                                       © 2009 Jacqueline Teo. All rights reserved
A guy is at a party and he
sees a gorgeous girl. He
gets up, straightens his tie,
then walks up to her and
pours her a drink. After
that, he opens the door (of
the car)for her, picks up
her bag after she drops it,
offers her ride and then
says, "By the way, I'm
rich. Will you marry me?"
                                Photo Credit: FreeDigitalPhotos.net




That's Public Relations
                                                          © 2009 Jacqueline Teo. All rights reserved
A guy is at a party
and sees gorgeous
girl. She walks up
to him and says,
"You are very
rich! Can you
marry me?"


That's Brand Recognition
                      © 2009 Jacqueline Teo. All rights reserved
A guy sees a
gorgeous girl at a
party. He goes up to
her and says, "I am
very rich. Marry
me!" She gives him
a nice hard slap on
his face.              Photo Credit: http://www.dustedmagazine.com




That's Customer Feedback
                                                   © 2009 Jacqueline Teo. All rights reserved
A guy sees a
gorgeous girl at a
party. He goes up to
her and says, "I am
very rich. Marry
me!" And she
introduces him to      Photo Credit: http/www.logodesignweb.com

her husband.

That's demand and supply gap
                                                 © 2009 Jacqueline Teo. All rights reserved
A guy sees a gorgeous
girl at a party. He goes
up to her and before he
could say anything,
another person come
and tell her, "I'm rich.
Will you marry me?"
and she goes with him.
                           Photo Credit: http://www.cosmogirl.com




That's competing for market
           share
                                                    © 2009 Jacqueline Teo. All rights reserved
A guy sees a
gorgeous girl at a
party. He goes up
to her and before
he says: "I'm rich.
Marry me!" His
wife arrives.         Photo Credit: http://www.telegraphindia.com




That's restriction for entering new
              markets
                                                   © 2009 Jacqueline Teo. All rights reserved
Jacqueline Teo
Training Strategist, Platinum Networkers

      jacquelineteo@live.com

      www.mypassiveresources.com

      www.linkedin.com/in/jacquelineteo

      www.facebook.com/jacqueline

      twitter.com/jacqteo




                                           © 2009 Jacqueline Teo. All rights reserved

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Marketing Defined

  • 1. Marketing Defined! The simplest and humourous way to understand what marketing is all about © 2009 Jacqueline Teo. All rights reserved
  • 2. When a guy sees a gorgeous girl at a party. He goes up to her and says: "I am very rich. Marry me!” Photo Credit: http://uwinc.net/pyramid/ That’s Direct Marketing! © 2009 Jacqueline Teo. All rights reserved
  • 3. A guy is at a party with a bunch of friends and see a gorgeous girl. One of his friends goes up to her and pointing at him, says: " He's very rich. Marry him." That's Advertising! © 2009 Jacqueline Teo. All rights reserved
  • 4. A guy sees a gorgeous girl at a party, goes up to her and get her telephone number. The next day, he calls and says: " Hi, I'm very rich. Photo Credit: Andy Newson / FreeDigitalPhotos.net Marry me." That's Telemarketing © 2009 Jacqueline Teo. All rights reserved
  • 5. A guy is at a party and he sees a gorgeous girl. He gets up, straightens his tie, then walks up to her and pours her a drink. After that, he opens the door (of the car)for her, picks up her bag after she drops it, offers her ride and then says, "By the way, I'm rich. Will you marry me?" Photo Credit: FreeDigitalPhotos.net That's Public Relations © 2009 Jacqueline Teo. All rights reserved
  • 6. A guy is at a party and sees gorgeous girl. She walks up to him and says, "You are very rich! Can you marry me?" That's Brand Recognition © 2009 Jacqueline Teo. All rights reserved
  • 7. A guy sees a gorgeous girl at a party. He goes up to her and says, "I am very rich. Marry me!" She gives him a nice hard slap on his face. Photo Credit: http://www.dustedmagazine.com That's Customer Feedback © 2009 Jacqueline Teo. All rights reserved
  • 8. A guy sees a gorgeous girl at a party. He goes up to her and says, "I am very rich. Marry me!" And she introduces him to Photo Credit: http/www.logodesignweb.com her husband. That's demand and supply gap © 2009 Jacqueline Teo. All rights reserved
  • 9. A guy sees a gorgeous girl at a party. He goes up to her and before he could say anything, another person come and tell her, "I'm rich. Will you marry me?" and she goes with him. Photo Credit: http://www.cosmogirl.com That's competing for market share © 2009 Jacqueline Teo. All rights reserved
  • 10. A guy sees a gorgeous girl at a party. He goes up to her and before he says: "I'm rich. Marry me!" His wife arrives. Photo Credit: http://www.telegraphindia.com That's restriction for entering new markets © 2009 Jacqueline Teo. All rights reserved
  • 11. Jacqueline Teo Training Strategist, Platinum Networkers jacquelineteo@live.com www.mypassiveresources.com www.linkedin.com/in/jacquelineteo www.facebook.com/jacqueline twitter.com/jacqteo © 2009 Jacqueline Teo. All rights reserved