Marketing Campaign
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The document outlines an agenda for a Spredfast presentation covering: an introduction to Spredfast and what they do; the types of customers they help and results achieved; how their product connects social media to business outcomes; how their services complement the software; and customer stories demonstrating its use. The presentation aims to explain Spredfast's social media management platform and services, how they help customers achieve better business results, and how it differs from other alternatives.
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This document summarizes a student's class project on mysterious places. The student chose to focus on the Bermuda Triangle, where planes, ships, and their crew members have disappeared without a trace. In this area and other mysterious zones, navigation instruments, communications equipment, and control systems on aircraft and ships have experienced temporary malfunctions. People who enter these zones often experience physical discomforts like vomiting, dizziness, goosebumps, convulsions, tremors, panic, and vision changes. Not only humans but also animal flocks are affected, with many birds losing their way and falling into the sea from exhaustion.
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Maileth and Mary hear a strange sound coming from the river and go to investigate. They find Camila trapped under a fallen tree trunk, calling out for help. Maileth and Mary work together to lift the trunk and free Camila. Although Camila insists on rewarding them, Maileth and Mary say their help came from the heart, not for personal gain. Camila invites them to dinner to thank them, saying she hopes this begins a new friendship between the three.
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what's broke?
-Our focus:
outcomes have become divorced from outputs
clients seek a profitable growth outcome, agencies seek rewards from a famous output
Clients like increased profit, agencies like making things
Consequently, clients don't always value the same things as agencies do
Replacing a client with a new one easily costs £100k or more. Our failure to align is eating into our profit and morale.
-Our business model:
Agencies have two masters but only get paid by one.
Agencies are addicted to short term client cash whereas consumers offer an additional revenue stream.
Spend will slowly flow away from agencies to cheaper crowd and outsourced services. All areas will be affected, from strategy modeling, to production, to optimisation to ideas.
As marketing, products, services and media merge, agencies, with new partners, will be able to service consumers as well as clients.
what's the need?
Client needs are simple: Clients need Ideas, Innovation and (real time) Intelligence to power sales.
Agency needs are to attract best talent and to increase revenue to pay for that talent and any (currently lacking) R&D
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what are the trends?
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1) Outcomes agencies will worship effectiveness and will be built around the client's business. They will become convergence consultants to deliver Ideas, Innovation and Intelligence (from any source) to grow client profit over time.
2) Output agencies will continue to generate big ideas, they will create fame for clients but will also develop new revenue streams for those ideas from direct to consumer products and services, thereby beating their addiction to short term client cash
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Implications
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2. in client organisations, the older generations will cede control to younger managers investing ahead of the curve for the real time and digital future that’s unfolding. This will come too slowly for some. Those that don't answer customer’s immediate needs will quickly lose customers.
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Marketing Campaign
- 1. Spredfast Overview Driving Business Outcomes November 2012 Spredfast Confidential
- 2. Agenda 9:00 – 9:15am Marketing in Q4 Jim 9:15 – 9:45am Who We Are Sarah 9:45 - 10:15am Who We Help Sarah 10:15 - 10:30am Break 10:30 – 11:00am Services Refresher Virginia 11:00 – 12:00am LinkedIn Briefing LinkedIn Team 12:00 – 1:00pm Product Stories Craig Spredfast Confidential
- 3. Connecting Social to Business Outcomes Sales Targeted Customer Brand Leads Engagement Care Loyalty Operational Excellence Spredfast Confidential
- 4. Social Media Management Today Team Spredfast Confidential
- 5. Improve Productivity and Engagement Team Leads Traffic Conversions Spredfast Confidential
- 6. Increase Visibility and Control Brand A Brand B Marketing Support Lead Conversion Ticket Response Enterprise Brand Revenue CAC Loyalty Spredfast Confidential
- 7. How Do Customers Achieve Business Outcomes? Services compliment software to help customers achieve business outcomes. Spredfast Confidential
- 8. Spredfast Services Customer Stories - Demo Spredfast Confidential
- 9. Wrap Up Questions we answered today: Who is Spredfast and what we do Who we help and the results they’ve seen How Spredfast connects social activity to business impact How the product works and is different than other alternatives Look forward to future sessions around: Ask #1 Ask #2 Ask #3 Spredfast Confidential