The document discusses different types of people in marketing and sales: the "good guys" who present themselves well but primarily care about money, the "bad guys" who seem likable at first but are sensitive underneath, and the "other guys" who may offer hope. It also contains generalizations about privileged kids having mostly good experiences while poor kids have more bad and ugly experiences. Overall, the document cautions against fully trusting those in sales and marketing and advises that people's true motivations may differ from their outward presentation.

1. BOL Advisory Group
Marketing & Bulls**t

2. That’s your first mistake
Trusting a greedy person…

3. The ‘Good Guys’
-They present quite the facade
-Deep down only care about money
The ‘Bad Guys’
-Extremely likable at first take
-Very sensitive beneath the mask
The ‘Other Guys’
-The only hope
That was quite the
sweeping generalization,
but even fools are right
from time to time
“Hi! I’m wearing a suit”
“I don’t take public transit…”
A salesman told me to never trust salesmen

4. Often in life, the people
who have it the best
complain the most
When the ‘delicate
genius’ gets upset, it
means you are on to
something
Breakdown
of life
experience
The
“Privileged
Kids”
The “Poor
Kids”
Good 82% 9%
Bad 16% 55%
Ugly 2% 36%
The good, the bad, the ugly