Marketing budget allocation marketing chalnnels.pdf
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The document shows the average percentage of marketing budgets allocated across various owned, paid, earned and offline digital and traditional marketing channels, according to a survey of 384 marketing leaders. Owned digital channels such as websites, email, mobile and social media received the largest share of budgets at 72.2%, followed by paid digital channels including search ads, digital ads and affiliates at 17.1%. The remaining budget was spent on offline advertising, events and partner marketing.
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Alphabet
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Google Cloud, which counts clients like online shopping website maker Shopify, reeled in USD 5.5 billion in revenue–up by 45%, beating the market estimates of USD 5.4 billion.
CEO Sundar Pichai said he was keeping an eye on web3 and wanted to explore the blockchain space.
Microsoft
Microsoft posted a second-quarter revenue of USD 51.7 billion, up 20% Y-o-Y, and a net income of USD 18.8 billion, up 21% Y-o-Y.
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The acquisition of Activision Blizzard for USD 68.7 billion will be accounted for in the company’s next quarterly earnings statement.
Amazon
The e-commerce giant’s revenue rose by 9% to USD 137. 4 billion in its fourth-quarter, with earnings from AWS jumping by almost 40% to USD 17.78 billion.
The company’s EV-maker, Rivian Automotive, accounted for the major share of Amazon’s profits (USD 12 billion). Despite challenges in labour supply, CEO Andy Jassy expressed optimism about growth. The company inspired a rally with shares popping at almost 14% in extended trading, its biggest single-day gain since 2012.
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Jul 14, 2022
Crypto scams have cost investors more than $20 billion over the last five years. In 2021, a new type of scam made up roughly a third of the $7.7 billion lost that year: rug pulls. According to blockchain data provider Chainalysis, cases of cryptocurrency founders draining their projects of invested money and vanishing without a trace were responsible for $2.8 billion in losses. As our chart shows, two recent rug pulls were especially noteworthy.
Topping the list is the OneCoin case, which made headlines when the founder of the ponzi scheme started in 2014, Ruja Ignatova, disappeared in 2017 and a joint task force of Europol, German and Bulgarian police raided the company's headquarters in 2018. Estimates of funds lost range from at least $4 billion to more than $15 billion. Following a stricter definition of a rug pull, OneCoin wouldn't necessarily qualify for this list, since the currency was never publicly traded or, in fact, decentralized.
The Turkish crypto exchange Thodex, on the other hand, fully qualifies as a rug pull. In April 2021, founder Fatih Faruk Özer fled the country after allegedly having to shut down his platform due to cyber attacks, when in reality, Özer made off with $2.6 billion in investor funds. The rest of the confirmed biggest rug pulls only amount to between $22 and $58 million, which are small amounts when compared to total market capitalizations and trading volumes of cryptocurrencies like Bitcoin and Ethereum, but nevertheless proved devastating for many smaller-scale investors.
Even apart from cryptocurrency creators with malicious intent, businesses in the decentralized finance or DeFi space are valuable targets for hackers, scammers and fraudsters due to its unregulated nature. Overall, more than $14 billion in crypto movements in 2021 were attributed to illegitimate activity by Chainalysis, with cryptocurrency thefts contributing $3.2 billion to the overall amount. 72 percent of this stolen money was acquired from DeFi protocols.
Crypto Billionaires of 2022
Cryptocurrencies have had a wild year in 2021. Popular cryptocurrencies like Bitcoin, Ethereum, Dogecoin, etc. reached their all-time high in 2021. The global market cap reached great heights. Not just that, many people made fortunes out of this gold rush, seven people became billionaires via crypto, bringing the total number of crypto billionaires to 19 as per the Forbes Billionares list. Let us take a look at them individually.
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According to a document from AxisMobi, social media advertising revenue was projected to grow significantly between 2017 and 2022, especially for mobile ads. In 2017, total social media ad revenue was $27.92 billion in the United States, $8.16 billion in China, and $9.75 billion in Europe. Mobile ad revenue was expected to surpass desktop ad revenue in all three regions by 2022, with mobile ad revenue projected to reach $21.79 billion in the US, $20.97 billion in China, and $17.75 billion in Europe.
Rising Rate of Recurrence.pdf
How Businesses With a Good Monthly Recurring Revenue Are More Appealing to Investors
A subscription-based model can increase a company’s valuation many times over. An effective SaaS company that operates on recurring revenue tends to generate a faster revenue increase when compared to its one-time sale counterparts. Venture capitalists and private equity investors are more interested in subscription-based businesses and are more willing to invest in these models knowing the recurring revenue they’re getting.
The monthly recurring revenue growth rate is among the most critical SaaS metrics that show how quickly a company can grow its customer base by acquiring new customers, retaining existing ones, or upselling current subscribers. When analyzing MRR growth rates for investment purposes, investors will look at both short-term averages and longer-term trends over time. It is vital to understand what constitutes reasonable monthly recurring revenue growth rates before making any significant business decisions, such as pivoting your product offering or even going out of business altogether!
Moreover, the MRR indicates that a business has achieved a product-to-market fit. It has created a product or service that customers are willing to pay for on a recurring basis. There are several reasons why MRR models are appealing to investors. These include:
Scalability – Businesses that operate under a recurring revenue model will scale in a predictable manner.
Cash Flow – Businesses that sell products or services on an ongoing basis will have cash flow predictability, which is attractive to investors.
Risk Mitigation – The risk for any capital invested into the business will be minimized because the company has recurring revenue streams rather than just one-off sales.
Expense Management – With increased predictability, businesses will also be able to manage their expenses more accurately. The one-time sale model doesn’t allow for too much foresight until the quarter is over. Yet, with MRR, businesses can reduce or increase their expenses to match their revenues in almost real-time.
Flexibility – Monthly recurring revenue means you can give your customer the flexibility to change their plan without having to renegotiate a contract. You can increase or decrease subscription speed in response to the evolving needs and avoid churn due to frustration over complicated plans.
Visibility – Monthly recurring revenue predictions give you an idea of where your business should be after a month, allowing you to make realistic projections that span over a year.
Durability – Thanks to monthly recurring revenue, you don’t start a month with zero. With unlimited forecasts and in-depth insights, you can use the collected information to reduce risk when making important decisions regarding new business or reducing churn rates.
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