Market insights from top researchers the latest intelligence on customer attitudes behavior - andy last

1. Simon Mainwaring We First Branding @simonmainwaring
Raphael Bemporad BBMG @rbemporad
Whitney Dailey Cone Communications @WhitneyDailey
Andy Last Salt @SaltyLast
Maria Redin GOODcorps @luckystar
Rosie Warin Global Tolerance @RosieWarin
Nick Liddel Dragon Rouge @baronsauvage
Mark Rossolo UL Environment @ulenvironment
#SB15sd
Market Insights from Top
Researchers: The Latest Intelligence
on Customer Attitudes Behavior

2. GENERATION Z
SUSTAINABILITY

9. WHO ARE
GEN-Z?

11. Z
Z
1500
16-20YEAR OLDS
OUR RESEARCH

13. WE ASKED THEM ABOUT…
THEIR
CONNECTION
TO THE
WIDER
WORLD
THE ROLE
OF BUSINESS IN
CREATING A
‘BETTER
WORLD’
WHO THEY
Z
Z
TRUST

17. WHAT’S DIFFERENT

18. WHAT’S THE SAME

20. 67%
agree or
completely agree
that businesses
have a
responsibility to
create a
better world

21. 61%will go out of their way
to buy products and
services from
businesses they know
are helping to create a
better world

23. 59%
in choosing a job, they
would rank working for a
company that helps make
the world a better place
as important or as
important a
consideration as salary
agree

25. Business should make
‘doing good’ a central part of
their business and
not just by giving to charity
2% 3%
20%
31%
42%
2%
? Meh!

27. `
This is the evolution of CSR
CSR DEPARTMENT
HEART OF BUSINESS
INCREMENTAL CHANGES IN BUSINESS

28. I believe it’s OK
for a business to make
a profit out of making the world
a better place
7% 9%
25%
28% 29%
2%

29. Male
62%
Female
52%

37. www.salt-communications.com/generation-z