This market assessment proposal outlines a project for (client_name) to enhance their competitive edge in the (industry_name) through comprehensive research design services. The proposal includes conducting industry profiling, market assessments, and developing customer personas and market entry strategies over an estimated timeframe, with a detailed pricing breakdown totaling $6,090. It emphasizes the expertise of the consultancy firm and their commitment to delivering actionable insights that facilitate informed decision-making for business growth.

1. Market
Assessment
Proposal
Project Proposal – (Proposal Name)
Client – (client name)
Delivered On – (Submission Date)
Submitted By – (User Assigned)

2. Cover Letter for Market Assessment Services
Dear (client_name),
Thank you for reaching out to us for the research design needs of your company. We understand that to
thrive in today’s highly competitive environment and gain edge over the competitors, (client_name)
wants a research design to get a holistic view of (industry_name) to develop innovative products.
We can assure you that with our proven expertise, your company will be able to accomplish the
following goals : -
• Conducting industry profiling to analyse current and future trends
• Scanning existing markets to identify growth opportunities
• Analyzing consumer behavior to understand their needs, wants, and preferences
• Developing market entry strategies for business expansion
• Text Here
We will prepare the initial design phase of the project to give you the appropriate look and feel of
research design services.
Feel free to contact us for more information.
Sincerely,
(company_name)
2

3. Table of Contents
Project Context
and Objectives
01
Our Process
• Plan of Action
• Scope of Services
• Time frame
• Additional Service Offerings
02
Your Investment
03
Company Overview
• Why Us
• About Us
• Categories
• Our Team
04
Our Past Experience
• Client Testimonials
• Case Study
05
Statement of Work
and Contract
06
Next Steps
07
3

4. Project Context
and Objectives
01
4

5. Project Context and Objectives for Market Assessment Services
We have identified that (client_name)’s company wants to gain a competitive advantage by developing new products and services for which
they require detailed market assessment.
Also, to further expand business (client_name) wants to develop market entry strategies for the upcoming product line.
Project Context
Project Objectives
We will perform industry profiling to give client insight about competitors so that you can
strategically develop a competitive advantage over them
We will conduct a market assessment to provide client necessary business intelligence
about the size, demographics, opportunities, etc. for business growth
We will ensure clients understand the buying behavior of their target customers to
develop products and services as per their needs and preferences
We will curate efficient and effective market entry strategies to overcome any
potential barriers
5
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6. 6
Our Process
• Plan of Action
• Scope of Services
• Time frame
• Additional Service Offerings
02

7. Plan of Action for Market Assessment Services
Project Initiation
• Discussion with client to
understand prospective
requirements
• Chalk out research mythology
specifying techniques via which
research will be conducted
(1 weeks)
Research
• Perform secondary research by
examining industry reports, trade
publications, company reports,
press releases, etc.
• Conduct primary research through
online surveys, telephonic
interviews, etc.
• Prepare and maintain a repository
of collected data through primary
and secondary research
(2 - 3 weeks)
Analytics
• Analyze collected data using
statistical methods and software
to extract relevant insights
• Prepare a detailed report to be
shared with the client
• Text Here
(4 – 5 weeks)
Presentation
• Present and share
business intelligence with
the client for formulating
strategies to ensure
successful market entry
• Text Here
(6 weeks)
7
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8. Scope for Market Assessment Services
Industry Profiling
• Conduct industry profiling to provide actionable insights about the current trends and
future opportunities for ensured financial growth, improved profits, and a larger client base
• Text Here
01
02
Market Assessment
• Perform market analysis to understand the size and potential of the target market, multiple
entry barriers, detailed competitor landscape, etc.
• Text Here
03
Customer Persona
• Prepare target customer’s persona to identify their key traits
• On the bases of findings curate customized marketing mix to target them effectively and efficiently
• Text Here
04
Market Entry Strategy
• Curate optimum market entry strategy by carefully analyzing multiple internal (company’s
size, resources, etc.) and external factors (government policies, socio-cultural factors,etc.)
• Text Here
8
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9. Timeframe for Market Assessment Services
Duration
(In weeks)
1-2 3-4 5-6 7-8
Stages
Industry
Profiling
Market
Assessment
Customer
Persona
Market
Entry Strategies
9
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10. Additional Service Offerings for Market Assessment Proposal
Opinion Polls & Political Surveys
• Conduct opinion polls and politicalsurvey for
multiple candidates
• Text Here
Healthcare Research
• Perform feasibilitystudies to open a new hospital
• Text Here
PR Research
• BTL researchand mediaresearchto check opinions
about a specific productor service
• Text Here
RetailResearch
• Exit and in-storeshopper surveys for
retail outlets
• Text Here
10
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11. 11
Your
Investment
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12. Stages Price (In USD)
Your Investment for Market Assessment Services (1/3)
Industry Profiling 1,500
Market Assessment 1,700
Customer Persona 1,100
Market Entry Strategies 1,500
Total (before tax) 5,800
Taxationrate, 5% 290
Total 6,090
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13. IndustryProfiling
• Conduct industry profiling to provide actionable
insights about the current trends and future
opportunities for ensured financial growth,
improved profits, and a larger client base
1 – 2 1,500
Market Assessment
• Perform market analysis to understand the size
and potential of the target market, multiple entry
barriers, detailed competitor landscape, etc.
3 – 4 1,700
Customer Persona
• Prepare target customer’s persona to identify
their key traits
• On the bases of findings curate customized
marketing mix to target them effectively and
efficiently
5 – 6 1,100
Market Entry Strategies
• Curate optimum market entry strategy by
carefully analyzing multiple internal (company’s
size, resources, etc.) and external factors
(government policies, socio-cultural factors,
etc.)
7 - 8 1,500
Following activities will be performed in different phases –
Stages Activities Duration(Inweeks) EstimatedCost(InUSD)
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Your Investment for Market Assessment Services (2/3)

14. Additional Services Price (In USD)
Opinion Polls & Political Surveys 1,000
HealthcareResearch 3,000
PR Research 1,700
Retail Research 2,500
Total 8,200
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Your Investment for Market Assessment Services (3/3)

15. 15
Company Overview
• Why Us
• About Us
• Categories
• Our Team
04

16. Why Us for Market Assessment Services
Strengths that will add to your company
Our research analysts are highly qualified and had worked on multiple
research projects
We have advanced tools that can analyze the large volume of data to fetch
actionable insights
We follow a collaborative approach by ensuring client involvement at every stage
of the research project
• Text Here
• Text Here
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(client_name) wants to get a 360-degree view of (industry_name) in order to get detailed insight about whether it will be feasible and
sustainable to begin business operations in unfamiliar terrain or not.
Our seasoned team of consultants will conduct an in-depth analysis of (industry_name) to provide you with market intelligence required to
successfully enter the uncharted domain.

17. About Us for Market Assessment Services
Vision
To be a trusted partner for comprehensive and
competitive market research services that enable clients
to make evidence-based decisions.
Mission
To provide market intelligence to clients that drive
business growth and innovation.
Core values
• Ethical practices
• Customer service
Who We Are
Founded in 2008, we are a research consultancy firm that specializes in providing highly refined market intelligence services to clients across
multiple industries. Our analysts conduct research studies of products, services, technologies, etc. for regional, country and global level segmentation
to provide clients with highly relevant insights.
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18. Categories for Market Assessment Services
Listed here are various categories whichyou can opt on basis of your requirements :
Information
Technology&
Telecommunication
Aerospace
& Defense
Healthcare
& Pharma
Automotive&
Transportation
Semiconductor
& Electronics
Consumer Goods
& Services
Energy
& Power
Chemicals
& Materials
Food
& Beverages
Business
& Finance
Packaging
Specify
categoryhere
Addlogo
Here
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19. Our Team for Market Assessment Services (1/2)
Olivia Inglehart
Vice President Consulting
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Ruby Gibbs Managing Director
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Ola Ewell Team Lead - Research
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20. Head – Business Development
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Sara Bennett
Michael Morgan Chief ExecutiveOfficer
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Our Team for Market Assessment Services (2/2)
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21. 21
Our Past Experience
• Client Testimonials
• Case Study
05

22. Edward Spencer
Designation Company Name
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Gloria Hooper
Designation
Company Name
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Client Testimonials for Market Assessment Services (1/2)
22
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23. Ben Watts
CompanyName This slide is 100% editable. Adapt it to your needs
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Dexter Turner
CompanyName This slide is 100% editable. Adapt it to your needs
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Isabella Owen
CompanyName This slide is 100% editable. Adapt it to your needs
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Client Testimonials for Market Assessment Services (2/2)
23
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24. Case Study for Market Assessment Services
Result
• The company was successful in diversifying its product offerings
• In quarter 1 fashion store contributed 3.75 % towards total revenue
earned by the company
Text Here
• Text here
• Text here
• Text here
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Solution
We conducted in-depth industry profiling for ABC company to provide them
with actionable insights. Also, we curated customized market penetration
strategies for the successful launch of the fashion store.
Problem
ABC company is a well-known local brand in women's beauty products. The
company wanted to venture into the women's clothing industry by launching a high-
end fashion store. Thus, they wanted to get a deeper understandingof the target
industry to ensure the successful launch of the same.
“ (company_name) truly delivered what they promised. With their in-depth findings, we were able to successfully launch a fashion store. I highly
recommend them for research services.”
– Mathew Clear
(Director - ABC Company)
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25. 25
Statement of Work
and Contract
06

26. Statement of Work and Contract for Market Assessment Services
Services Rendered
• 3-week opportunityto reviewour work and provide feedback
• Not liable to the company and third party for damages
Cooperation
• We agreeto put our best effortsin return we expect your cooperation inproviding the required
informationrelated to companyproducts and services
Terms of payment
• Fifty percentof initial fees at the point of contractsigning and it will act as a deposit
• Remaining 50%must be submittedafter project completion
Plans Cancellation
• Right modify, reject,cancel or stop at any point processesbut are imbibed to reimburseus all
costs and expenses
Confidentiality
• All effortsto preserve the confidentialityof information
Terms and Termination
• This agreementshould commence from(date) and shall continue till termination byeitherparty
by not less than 60 days notice given in writing
Contract
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to provide research design services for the estimated total cost of $XXXX.
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27. 27
Next Steps
07

28. Next Steps for Market Assessment Services
It is requested to read the contract to get an understanding of the details involved in working with us. Everything should be fair,
transparent and easily understandable at the beginning to lay a solid foundation for better work relationships.
Once we get the notification of your proposal acceptance, we will send you the separate copy of the signed
contract for your record
We firmly believe in clarifying things and sorting out the issues to find the most suitable way to work together.
Discuss the desired changes
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of the total fee of project
{user_assigned}, {user_title}
Signature
Proposal Lead
Signature
Default Contact
{client_contact_first}, {client_contact_last},
{client_name}
28
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29. Contact Us for Market Assessment Services
Address
#street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
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30. Icons Slide for Market Assessment Proposal
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31. 31
Additional
Slides

32. About Us for Market
Assessment Proposal
Our Company
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Values Client
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Premium Services
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33. Our Mission for Market Assessment Proposal
Our Vision
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Our Mission
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Our Goal
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34. 30 60 90 Days Plan for Market Assessment Proposal
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60Days Plan
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90Days Plan
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30Days Plan
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2016
2018
2019
2020
2017
Timeline for Market Assessment Proposal
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36. Roadmap for Market Assessment Proposal
Start
End
01 02
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