Marissa Sturm has extensive public relations experience including internships at NBCUniversal, Food Network, Jewels for Life, Wenner Media, and BWR Public Relations. She maintained a 3.66 GPA while majoring in Advertising/Public Relations and minoring in Labor Employment Relations at Penn State. Additionally, she held leadership roles such as VP of Public Relations and Marketing for Alpha Chi Omega and was a Penn State Panhellenic Sorority Recruitment Counselor.
1. Marissa Sturm
Present: 427 West Beaver Avenue -- State College, PA -- 16801
Permanent: 225 Beechwood Road -- Oradell, NJ -- 07649
marissa.sturm@gmail.com -- 201-446-2795
EDUCATION:
The Pennsylvania State University, College of Communications University Park, PA
Major: Advertising/Public Relations, Minor: Labor Employment Relations May 2014
GPA: 3.66, Dean’s List: 4 semesters
PUBLIC RELATIONS EXPERIENCE:
Entertainment Publicity Intern New York, NY
NBCUniversal June 2013 – Present
• Monitor NBC primetime shows’ pick up using BurrellesLuce
• Create targeted media lists using CisionPoint pertaining to show content
• Prepare clip books for each NBC primetime show
• Assist America’s Got Talent red carpet events
Public Relations Intern New York, NY
Food Network and Cooking Channel June 2013 – Present
• Draft episode descriptions for Food Network and Cooking Channel shows
• Track both channels’ show pick up using CisionPoint to create weekly press reports
• Serve as the back-up assistant to VP Communications and Public Relations
Public Relations Intern Hillsdale, NJ
Jewels for Life Oct. 2010 – April 2013
• Crafted jewelry descriptions for www.thejewelsforlife.com
• Updated Jewels for Life Facebook page and email database
• Utilized Google Search-based Tool to target consumers’ desires
• Designed “Girls Night Out” line featured on the website
Publicity Intern New York, NY
Wenner Media May 2012 – August 2012
• Drafted press releases for Us Weekly
• Monitored Us Weekly broadcast pick up using Critical Mention
• Created targeted media lists using CisionPoint pertaining to story content
• Helped coordinate weekly press luncheons for Wenner Media’s advertising clients
Lifestyle & Events Intern New York, NY
BWR Public Relations June 2011 – August 2011
• Created media lists using CisionPoint
• Drafted media pitches for Ole Smoky Moonshine
• Searched for media contact information using IMDBPro
• Prepared clip books for clients’ recap reports
Alpha Chi Omega, The Pennsylvania State University University Park, PA
VP Public Relations and Marketing Dec. 2011 – Dec. 2012
• Sent out chapter minutes, compiled chapter contact list and managed the chapter’s calendar
• Created an annual alumni and parents newsletter and updated chapter website with information and pictures
• Promoted Alpha Chi Omega on Facebook and Twitter
• Held committee meetings every month to brainstorm ideas for publicizing upcoming events
• Collaborated with the PACE chair to coordinate year-round advertising of Alpha Chi Omega
Public Relations Captain, Greek Sing 2012 Sept. 2012 – Dec. 2012
• Assisted the Public Relations Executive Director with daily responsibilities
• Designed the Greek Sing 2012 flyer
• Distributed flyers to promote the event on campus
Penn State Panhellenic Sorority Recruitment Counselor April 2012 – Sept. 2012
• Explained all procedures and answered questions concerning the mechanics of sorority recruitment
• Offered guidance to potential new members and promoted the values of the Greek community
• Maintained positivity toward all of the Panhellenic sororities on campus
SKILLS:
• Microsoft Word, Microsoft PowerPoint, Microsoft Excel, CisionPoint, BurrellesLuce, Critical Mention and IMDBPro