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MARCOMM         SRL




                                         COMPANY
                                       PRESENTATION




Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                      1
Agenda


                                      •   Overview MARCOMM
                                      •   “Mission”
                                      •   Services
                                      •   Methodology
                                      •   References
                                      •   Some examples
                                      •   Why MARCOMM
                                      •   Our proposal/advise
                                      •   Contacts




Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                          2
MARCOMM, in one word: flexibility



                   • MARCOMM is a dynamic group fully
                   dedicated to all marketing & communication
                   aspects/services;

                   • MARCOMM aim to create with the Customer
                   a strong personal relationship, providing
                   flexibility, creativity and strong professional
                   services.

                   • MARCOMM has a long experience in
                   Communications, expecially in the ICT Arena,
                   where managers have been working for 25
                   years.

Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                               3
MARCOMM Offering

                  Our “mission”: to offer marketing services
                  in outsourscing from consultancy to
                  operations

     • Press Agency/PR                • Creative Lab (brochure,
     • Content Management             ecc.)
     • 360° Communications            • Multimedial projects -
     • Cross Media-Plan               Dvd e Cd-rom
     • ICT special focus              • Catalogues /Financial
     • Videoproductions               Reports
     • Incentive/Events e             • House Organs/Newsletters
       Roadshows                      • Web 3D – Full Service
     • Telemarketing                  Provider
                                      • Restyling Web sites
Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                             4
MARCOMM MetHodology


                 Briefing: product, positioning, rival firms,
                   potential target, objective of the
                   communication

                 Copy Strategy: basic promise, reason why,
                   image to give

                 Media Strategy: customer identification,
                  competitive analisys same target group,
                  creative lab, media objective




Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                          5
Improving Brand awareness




Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                            6
Some references...


       •      Galyleo S.p.A.                   •   IBM – S3
       •      Unisys / Microsoft               •   Associazione Uni.CA
       •      Spindox                          •   AUSED
       •      Npo Sistemi S.p.A.               •   Soiel International
       •      Nextvalue S.r.l.                 •   Edizioni BIG
       •      Vega Informatica                 •   Nuov@ Periodici
              S.p.a.                           •   Tech Rain S.p.A.
       •      Mathesis s.r.l.
                                               •   Reitek S.p.A.
       •      Brain Force S.p.A.
                                               •   Visiant Group S.p.A.
       •      Delos Store
                                               •   NetPartnering / HP
       •      Sphaera Value (SAP)
                                               •   Sidi Tecnomatica

Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                                    7
PR &
                                       Incentive
                                      events by
                                      MARCOMM




Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                             8
Press agency specialized
                                          in the ICT market




Copyright
©
2008
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MARCOMM
S.R.L.


venerdì 29 maggio 2009                                           9
Production of
                     articles, interviews, CASE HISTORies




Copyright
©
2008
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MARCOMM
S.R.L.


venerdì 29 maggio 2009                                      10
Newsletters




Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                              11
Production of Marketing
                                 material: “CASE HISTORY” &
                                        CONTENTS




Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                        12
Some advertising by marcomm




Copyright
©
2008
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MARCOMM
S.R.L.


venerdì 29 maggio 2009                                              13
Copyright
©
2008
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MARCOMM
S.R.L.


venerdì 29 maggio 2009                14
Copyright
©
2008
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MARCOMM
S.R.L.


venerdì 29 maggio 2009                15
Copyright
©
2008
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MARCOMM
S.R.L.


venerdì 29 maggio 2009                16
Copyright
©
2008
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MARCOMM
S.R.L.


venerdì 29 maggio 2009                17
Some web sites…




Copyright
©
2008
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MARCOMM
S.R.L.


venerdì 29 maggio 2009                                  18
Copyright
©
2008
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MARCOMM
S.R.L.


venerdì 29 maggio 2009                19
Copyright
©
2008
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MARCOMM
S.R.L.


venerdì 29 maggio 2009                20
Copyright
©
2008
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MARCOMM
S.R.L.


venerdì 29 maggio 2009                21
logo




Copyright
©
2008
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MARCOMM
S.R.L.


venerdì 29 maggio 2009                       22
Brochures…




Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                             23
Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                24
Multimedia Presentations




Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                   25
VideoProductions
         (sincronizzazione videoriprese con Power Point)



                    esempio su: www.marcomm.it/video/




Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                     26
WHY MARCOMM…




               •        80% of our Customers are in the ICT arena
               •        We have been working in the ICT market for over 25 years
               •        i.e. we talk the same language of our ICT Customers
                        (acronyms, etc.)
               •        We are involved in ICT associations, we know many Opinion
                        Leaders and all ICT magazines, plus radio, tv and other media
                        (newspapers, etc.)
               •        We are proactive and creative with all our Customers in order
                        to better manage and broadcasting their contents
               •        We co-ordinate “cross media plans” and brand awareness
                        activity through-out “surgical operations”
               •        We are part of the Italian Journalist Association (called Ordine
                        dei Giornalisti), the only National association that includes
                        “real” journalists, based on demonstrated professional activity
                        (written articles, essays, etc)



Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                                                     27
WHY MARCOMM…




            •       We write, since 2004, for Computer Business Review Italy
                    (Datamonitor ICT monthly magazine)
            •       We can get up to 50% discount purchasing adv space +
                    further discount propositions for “Last minutes” (e.g. .ICT (Il
                    Sole 24 Ore)
            •       We interface, autonomously, internally and externally the
                    Company in order to produce and create Case History to
                    broadcast
            •       We generally propose leed generation initiatives (CIO/TLC
                    manager Lunch, Video Web Round Table, etc.) to improve
                    Customer’s business
            •       Among our ICT Customers (communications & events): Tech
                    Rain, Brain Force, Reitek, Unisys/Microsoft/EMC, Vega
                    Informatica, Galyleo s.p.a., Visiant Group s.p.a, NetPartnering,
                    Npo Sistemi, Npo Business Consulting, Spindox, Mathesis, IBM
                    - S3, Nextvalue, Sphaera Value…



Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                                                 28
What we PROPOSE TO do IN THE NEXT
                      12 MONTHS…


    •       ONGOING BROADCASTING OF PRESS RELEASES (branding,products, financial
            results, etc.) ON: ICT MAGS, RADIO, TV & PRESS - (online and offline)

    •       CREATE MORE VISIBILITY/OPPORTUNITIES (INTERVIEWS/ARTICLES/ROUND
            TABLES ON DATA MANAGER, COMPUTER & VAR, CBR ITALY, COMPUTERWORLD,
            OFFICE AUTOMATION, ETC.)

    •       PRODUCE A LOCAL VIDEO-WEB PRESENTATION (ABOUT BRAND OF PRODUCTS)
            AND SEND IT TO 30.000 SELECTED COMPANIES THROUGH-OUT A PUBLISHING
            STRUCTURE (TO AVOID TO BE CONSIDERED SPAMMING) – TARGET CEO/CIO/CTO

    •       ONGOING BRAINSTORMING TO IDENTIFY CASE HISTORIES TO BE BROADCAST

    •       SEARCH FOR SPEECH WITHIN EVENTS/SEMINARS (E.G. AUSED: MITEL/HP FOR IP
            TELEPHONY)

    •       HIGHLIGHT TO LOCAL MARKETING SPECIAL EVENTS TO INCREASE PARTNER’S
            FIDELITY AND ACQUIRE NEW ONES (E.G. INCENTIVE DAY)

    •       OBTAIN THE BEST DISCOUNT FOR ADVERTISING & BANNER

    •       IF REQUIRED: PRODUCTION OF HTML/FLASH DOCUMENTS (NEWSLETTER) AND
            GRAPHICS
Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                                              29
Your contact pointS
                                        within marcomm


                      •       DIRECT CONTACT and supervisor:
                              - LUIGI PACHI’ (luigi.pachi@marcomm.it)

                      •       CONTENTS AND TRANSLATIONS:
                              - CARLO MAZZUCCHELLI (carlo.mazzucchelli@marcomm.it)

                      •       EVENTS CO-ORDINATOR:
                              - LAURA GANDOLFI (laura.gandolfi@marcomm.it)

                      •       NEWSLETTERS IN HTML/FLASH:
                              - ENRICO MAREGATTI (enrico.maregatti@marcomm.it)

                      •       GRAPHICS & VIDEO-PRODUCTIONS:
                              - FRANCESCO MAREGATTI (francesco.maregatti@marcomm.it)

                      •       WEB 3D SUPPORT:
                              - DOMENICO PELLEGRINO (domenico.pellegrino@marcomm.it)

                      •       ADMINISTRATION:
                              - DANIELE VILLA (administration@marcomm.it)


Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                                                 30
LATEST MARCOMM ADVERTISING CAMPAIGN




Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                               31
Web & BLOG for NEWS




  MARCOMM                  SRL

    è associata al
                                             www.marcomm.it
                                          e-mail: info@marcomm.it
Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                              32
THANK YOU FOR YOU ATTENTION.


         dr. Luigi Pachì
         CEO e Managing Director
         MARCOMM S.R.L.
         Cell. 392 9972326
         luigi.pachi@marcomm.it



Copyright
©
2008
-

MARCOMM
S.R.L.


venerdì 29 maggio 2009                                               33

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Marcomm 2008 Eng Pdf

  • 1. MARCOMM SRL COMPANY PRESENTATION Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 1
  • 2. Agenda • Overview MARCOMM • “Mission” • Services • Methodology • References • Some examples • Why MARCOMM • Our proposal/advise • Contacts Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 2
  • 3. MARCOMM, in one word: flexibility • MARCOMM is a dynamic group fully dedicated to all marketing & communication aspects/services; • MARCOMM aim to create with the Customer a strong personal relationship, providing flexibility, creativity and strong professional services. • MARCOMM has a long experience in Communications, expecially in the ICT Arena, where managers have been working for 25 years. Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 3
  • 4. MARCOMM Offering Our “mission”: to offer marketing services in outsourscing from consultancy to operations • Press Agency/PR • Creative Lab (brochure, • Content Management ecc.) • 360° Communications • Multimedial projects - • Cross Media-Plan Dvd e Cd-rom • ICT special focus • Catalogues /Financial • Videoproductions Reports • Incentive/Events e • House Organs/Newsletters Roadshows • Web 3D – Full Service • Telemarketing Provider • Restyling Web sites Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 4
  • 5. MARCOMM MetHodology Briefing: product, positioning, rival firms, potential target, objective of the communication Copy Strategy: basic promise, reason why, image to give Media Strategy: customer identification, competitive analisys same target group, creative lab, media objective Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 5
  • 7. Some references... • Galyleo S.p.A. • IBM – S3 • Unisys / Microsoft • Associazione Uni.CA • Spindox • AUSED • Npo Sistemi S.p.A. • Soiel International • Nextvalue S.r.l. • Edizioni BIG • Vega Informatica • Nuov@ Periodici S.p.a. • Tech Rain S.p.A. • Mathesis s.r.l. • Reitek S.p.A. • Brain Force S.p.A. • Visiant Group S.p.A. • Delos Store • NetPartnering / HP • Sphaera Value (SAP) • Sidi Tecnomatica Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 7
  • 8. PR & Incentive events by MARCOMM Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 8
  • 9. Press agency specialized in the ICT market Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 9
  • 10. Production of articles, interviews, CASE HISTORies Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 10
  • 12. Production of Marketing material: “CASE HISTORY” & CONTENTS Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 12
  • 13. Some advertising by marcomm Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 13
  • 26. VideoProductions (sincronizzazione videoriprese con Power Point) esempio su: www.marcomm.it/video/ Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 26
  • 27. WHY MARCOMM… • 80% of our Customers are in the ICT arena • We have been working in the ICT market for over 25 years • i.e. we talk the same language of our ICT Customers (acronyms, etc.) • We are involved in ICT associations, we know many Opinion Leaders and all ICT magazines, plus radio, tv and other media (newspapers, etc.) • We are proactive and creative with all our Customers in order to better manage and broadcasting their contents • We co-ordinate “cross media plans” and brand awareness activity through-out “surgical operations” • We are part of the Italian Journalist Association (called Ordine dei Giornalisti), the only National association that includes “real” journalists, based on demonstrated professional activity (written articles, essays, etc) Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 27
  • 28. WHY MARCOMM… • We write, since 2004, for Computer Business Review Italy (Datamonitor ICT monthly magazine) • We can get up to 50% discount purchasing adv space + further discount propositions for “Last minutes” (e.g. .ICT (Il Sole 24 Ore) • We interface, autonomously, internally and externally the Company in order to produce and create Case History to broadcast • We generally propose leed generation initiatives (CIO/TLC manager Lunch, Video Web Round Table, etc.) to improve Customer’s business • Among our ICT Customers (communications & events): Tech Rain, Brain Force, Reitek, Unisys/Microsoft/EMC, Vega Informatica, Galyleo s.p.a., Visiant Group s.p.a, NetPartnering, Npo Sistemi, Npo Business Consulting, Spindox, Mathesis, IBM - S3, Nextvalue, Sphaera Value… Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 28
  • 29. What we PROPOSE TO do IN THE NEXT 12 MONTHS… • ONGOING BROADCASTING OF PRESS RELEASES (branding,products, financial results, etc.) ON: ICT MAGS, RADIO, TV & PRESS - (online and offline) • CREATE MORE VISIBILITY/OPPORTUNITIES (INTERVIEWS/ARTICLES/ROUND TABLES ON DATA MANAGER, COMPUTER & VAR, CBR ITALY, COMPUTERWORLD, OFFICE AUTOMATION, ETC.) • PRODUCE A LOCAL VIDEO-WEB PRESENTATION (ABOUT BRAND OF PRODUCTS) AND SEND IT TO 30.000 SELECTED COMPANIES THROUGH-OUT A PUBLISHING STRUCTURE (TO AVOID TO BE CONSIDERED SPAMMING) – TARGET CEO/CIO/CTO • ONGOING BRAINSTORMING TO IDENTIFY CASE HISTORIES TO BE BROADCAST • SEARCH FOR SPEECH WITHIN EVENTS/SEMINARS (E.G. AUSED: MITEL/HP FOR IP TELEPHONY) • HIGHLIGHT TO LOCAL MARKETING SPECIAL EVENTS TO INCREASE PARTNER’S FIDELITY AND ACQUIRE NEW ONES (E.G. INCENTIVE DAY) • OBTAIN THE BEST DISCOUNT FOR ADVERTISING & BANNER • IF REQUIRED: PRODUCTION OF HTML/FLASH DOCUMENTS (NEWSLETTER) AND GRAPHICS Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 29
  • 30. Your contact pointS within marcomm • DIRECT CONTACT and supervisor: - LUIGI PACHI’ (luigi.pachi@marcomm.it) • CONTENTS AND TRANSLATIONS: - CARLO MAZZUCCHELLI (carlo.mazzucchelli@marcomm.it) • EVENTS CO-ORDINATOR: - LAURA GANDOLFI (laura.gandolfi@marcomm.it) • NEWSLETTERS IN HTML/FLASH: - ENRICO MAREGATTI (enrico.maregatti@marcomm.it) • GRAPHICS & VIDEO-PRODUCTIONS: - FRANCESCO MAREGATTI (francesco.maregatti@marcomm.it) • WEB 3D SUPPORT: - DOMENICO PELLEGRINO (domenico.pellegrino@marcomm.it) • ADMINISTRATION: - DANIELE VILLA (administration@marcomm.it) Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 30
  • 31. LATEST MARCOMM ADVERTISING CAMPAIGN Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 31
  • 32. Web & BLOG for NEWS MARCOMM SRL è associata al www.marcomm.it e-mail: info@marcomm.it Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 32
  • 33. THANK YOU FOR YOU ATTENTION. dr. Luigi Pachì CEO e Managing Director MARCOMM S.R.L. Cell. 392 9972326 luigi.pachi@marcomm.it Copyright
©
2008
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MARCOMM
S.R.L.
 venerdì 29 maggio 2009 33