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COWORKING 2020
m.
Photo by nikko macaspac marcnavarro.
WHAT’S NEXT?
m.
Photo by frank mckenna marcnavarro.
3
m.
AYUDO A
PERSONAS Y
EMPRESAS A
CREAR ENTORNOS
DE TRABAJO QUE
MEJOREN LA VIDA
Y EL RENDIMIENTO
DE LAS PERSONAS
A NIVEL
PROFESIONAL.
/ Marc Navarro
www.utopicagency.com
¿EN
QUÉ ESTOY
AHORA?
m.
4
www.utopicus.es
¿EN
QUÉ ESTOY
AHORA?
m.
www.utopicagency.com
¿EN
QUÉ ESTOY
AHORA?
m.
6
mis opiniones
son (sólo) mías
m.
@marcnavarro
m.
OH!
CASI LO OLVIDO
10
CATERINA
/ Utopicus Barcelona Manager
11
XIANA
/ Utopicus Community Builder
COWORKING 2020
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
WHAT’S NEXT?
¿QUÉ ES COWORKING?
SERÁ BREVE LO PROMETO
Photo by Justyn Warner
m.
Photo by Justyn Warner
m.
“COWORKING ES UN ESPACIO DE
TRABAJO COMPARTIDO EN EL QUE
EL GESTOR APORTA VALOR A LA
COMUNIDAD
Marc Navarro, Nov 2015
Photo by Justyn Warner
m.
Photo by Justyn Warner
m.
DESDE MI PUNTO DE VISTA
SIGUE SIENDO 1 SOLA COSA
Photo by Justyn Warner
m.
RECORDARLO DURANTE
TODA LA PONENCIA
¿CÓMO SE MATERIALIZA
ESTE CONCEPTO?
Photo by Justyn Warner
m.
BCN + MAD *
Photo by Justyn Warner
PRE 2013
Photo by Justyn Warner
COWORKING 1.0
Photo by Justyn Warner
2013-2014
Photo by Justyn Warner
COWORKING 2.0
Photo by Justyn Warner
2015-2017
Photo by Justyn Warner
COWORKING 3.0
Photo by Justyn Warner
2018
Photo by Justyn Warner
COWORKING 4.0
Photo by Justyn Warner
NO ES ALGO ESTÁTICO
(NI LO HA SIDO NUNCA)
Photo by Justyn Warner
Photo by Patrick Fore
CÓMO HEMOS LLEGADO
HASTA AQUÍ?
m.
FINAL DE LA
CRISIS*
m.
MILLENNIALS
m.
MADUREZ
DEL
SECTOR
m.
NOS HEMOS
CONVERTIDO
EN
MAINSTREAM
m.
Photo by Pablo García Saldaña
EL MERCADO
Photo by Justyn Warner
m.
NO ESTOY SÓLO HABLANDO PARA LA GENTE DE
BARCELONA Y MADRID, DE HECHO, SOBRETODO
HABLO PARA LOS QUE NOSOIS DE
BARCELONA O MADRID*
Photo by Justyn Warner
m.
BCN / MAD
Photo by Justyn Warner
Photo by Justyn Warner
2016
TEAM ROOMS
VAMOS… OFICINAS
NUEVO PÚBLICO
NUEVOS ESPACIOS
RUIDO/PRIVACIDAD/…
LO MEJOR DE DOS MUNDOS: UNA OFICINA SIN RENUNCIAR AL COWORKING
Photo by Justyn Warner
2016
Photo by Justyn Warner
2017
Photo by Justyn Warner
m.
HAY GENTE QUE SE ADELANTÓ
Photo by Justyn Warner
m.
Photo by Justyn Warner
m.
¿POR QUÉ TE TIENE QUE IMPORTAR?
m.
Photo by Reptile Pod
Photo by Pablo García Saldaña
NECESITO
UN COLABORADOR
DEL PÚBLICO
Photo by Pablo García Saldaña
¿SERGIO DONDE ESTÁS?
Photo by Pablo García Saldaña
Photo by Pablo García Saldaña
¿ME PERMITÍS QUE JUGUEMOS A ALGO?
m.
Photo by Pablo García Saldaña
CERRAR LOS OJOS
m.
Photo by Pablo García Saldaña
AHORA REPASAR MENTALMENTE LO QUE
HICISTEIS ENTRE 2013 Y 2017
INTENTAR CEÑIROS A LO PROFESIONAL
m.
Photo by Pablo García Saldaña
AHORA ABRIR LOS OJOS
m.
Photo by Pablo García Saldaña
¿SATISFECHOS?
ES CURIOSIDAD
m.
Photo by Pablo García Saldaña
MIENTRAS LOS CENTROS DE NEGOCIO…
m.
Photo by Pablo García Saldaña
PASARON
DE 600M2 A 900M2
DE SUPERFICIE MEDIA
Datos de ProWork Spaces
m.
Photo by Rohan Makhecha
m.
Photo by Pablo García Saldaña
*NO TODAS LAS PERSONAS SE VAN A SENTIR
REPRESENTADAS POR LA SIGUIENTE SLIDE
m.
m.
m.
INVERSIÓN / DIVERSIÓN
m.
MEJORA Y REPITE
m.
ES MUCHO MÁS FÁCIL
MEJORAR QUE REVOLUCIONAR
m.
SIMPLIFICAR
m.
m.
“REPENSAR” PRODUCTOS EXISTENTES
m.
m.
m.
COWORKING 2020
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
WHAT’S NEXT?
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
EL MOMENTO QUE ESTABAIS ESPERANDO
ME VOY A MOJAR (EN CONCRETO 8 VECES)
1
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
DA IGUAL LO QUE TU Y YO CREAMOS
LA HISTORIA LA ESCRIBEN LOS
GANADORES
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
LUCHA POR LA PROPIEDAD
DEL CONCEPTO
2
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
SE VA A DIFUMINAR CADA VEZ MÁS
LA LINEA ENTRE COWORKING Y
CENTROS DE NEGOCIO
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
HIBRIDACIÓN DEL MERCADO
3
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
AUMENTARÁ EL INTERÉS DE LAS
CORPORACIONES EN DISTINTAS
FORMAS DE COWORKING
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
SERVICED OFFICES
4
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
YA SEA POR BUSCAR UNA VENTAJA
COMPETITIVA EN UN MERCADO
CADA VEZ MÁS COMPLEJO O POR
APORTAR EL MÁXIMO VALOR EN
AREAS MUY ESPECÍFICAS.
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
COWORKING HIPER ESPECIALIZADO
5
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
EL TAMAÑO IMPORTA
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
COWORKING 5.0
6
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
QUIZÁ EL 5.0 LLEGUE
EN OTRO FORMATO
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
COWORKING CLUSTER
7
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
EL MUNDO VA CADA
VEZ MÁS RÁPIDO
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
REDUCCIÓN DEL GAP
8
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
LA CONCENTRACIÓN EN
BARCELONA Y MADRID ABRE
NUEVAS OPORTUNIDADES
m.
Photo by nikko macaspac + nikko macaspac marcnavarro.
LEVEL UP
“WHAT YOU DO MAKES A DIFFERENCE AND
YOU HAVE TO DECIDE WHAT KIND OF
DIFFERENCE YOU WANT TO MAKE.”
– JANE GOODALL
m.
Photo by Karen Lau
m.
M @ M A R C N A V A R R O . C O M

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Marc navarro | coworking 2020