1. Mother to…..Mother all
Dr. Manjula Jagatramka
VAITARNA

2. 95% of hand-woven fabric in the world is woven in India
2nd
largest source of Indian Employment

3.  23.77 lakhs handlooms
 43.32 lakhs handloom weavers & ancillary workers
 77.90% are women
 33.35% Fall in no of weavers in 15yrs

4. 4.56% increase in crafts persons
in last 6 yrs.
Consumption
60% Exports 40% Domestic

5. India’s share in total world Handicrafts
less than 2%

6. ISSUES AND CHALLENGES

7.  Weak infrastructure
 Absence of a Brand Image
 Inadequate availability of inputs
 Handlooms and handicrafts as MSME
 Ineffective marketing and sales practices
 Fragmented & poor supply chain systems
 Increased dependence on Government resources
Increased competition from machine-manufactured products

8. REQUIRED INTERVENTIONS

9.  Brand development
 Promoting Entrepreneurship
 Increased market penetration
 Professional designs & Marketing
 Up gradation of skills, design & technology
 Credit & Raw Material availability at lower prices
 Arts and craft education in the educational system

10. Institutes involved in the Promotion of
Handlooms and handicrafts
 DC(H)
 KVIC
 RUDA
 EPCH
 HEPC
 NHDC
 TRIFED

11. ACT/Schemes for the Sector
 The Handloom (Reservation of Articles for
Production) Act, 1985
 Deen Dayal Hathkargha Protsahan Yojana
 Mill Gate Price Scheme
 Babasahib Ambedkar Hastshilp Vikas Yojana
 Bima Yojana for Handicrafts Artisans

12.  Develop Talent
 Develop Clientele
 Develop Enterprise

13. SCHEDULE VII (Section 135)
 Empowering women
 Promotion of education
 Social business projects
 Enhancing vocational skills
 Environmental sustainability

14. GENESIS OF VAITARNA

15. 1993
The First Exhibition

18. Regular Exhibitions

19. Regular Classes at Home

20. Trade Promotion of Grass-root
Craft Organisation

21. Craft Demonstration
Kalamkari

22. Attending Craft Exhibition

23. Phulkari Training
Ludhiana

24. Kantha & Batik Designers
Kolkata

25. Japan Conference – Chanda
Organising Exhibitions

26. Kalyani women - working for
Japan Order

27. Block Printing on Jute

28. Women Empowerment

29. Entrepreneurship Development
Workshop

30. IGA Workshop

31. AWAKE : Design Trends

32. Open Talks

34. Media Support

35. THANK YOU