Yahoo aims to keep users connected through personalized experiences across devices. This creates value for advertisers by connecting them with engaged audiences. Yahoo began embracing agile in 2004 through grassroots efforts and has experimented with various approaches over 8 years. The Agile and Scrum Adoption Program focuses on facilitating agile adoption across Yahoo in a framework-agnostic, results-oriented way. Key to scaling agile at Yahoo has been establishing credibility by solving problems rather than making promises, creating "beachheads" of success, and showing real results. Metrics are used strategically to measure effectiveness, efficiency, adoption, and readiness over time. The ultimate goal is for agile practices to become self-sustaining based on results