The document analyzes the visual elements and conventions used in a movie poster for a horror film. It summarizes that the darker colors, isolated shot of the fearful child character, and worn costumes establish the mystery and fear associated with the horror genre. The sans serif title font and central positioning of the characters are conventional techniques that help attract attention and highlight important aspects of the film's plot. Overall, the poster employs standard horror genre conventions through its visuals and composition to intrigue audiences and provide clues about the supernatural storyline.

1. Colours - the colours used on this poster link well to the
horror genre and the theme of a paranormal disturbance.
This is as the darker colours (blacks, browns and greys)
connote mystery and the fear of the unknown, which is what
the theme is in this movie. The colours also help highlight
the little girl in the corner to be the main character, as she is
the only thing in high key lighting in this poster. This
highlights her importance to the movie, and shows that she
is going to be one of the main people in the storyline, and
that it will centre on her. The white writing on the title of the
movie could connote the ghost type theme in the movie,
linking to paranormal disturbance and again, the fear of the
unknown.
Typography - The use of sans serif font style allows the
writing to stand out and make an impact on the audience. The sans
serif font may be more conventional within the horror genre as this
genre aims to make an impact on the audience by triggering their
emotions, so this font would link to that genre and make an impact. The size of the
title helps it to stand out and to be one of the first things which you see, allowing the
audience to know what the movie is called, so they are intrigued as to what the
movie will be about.
Image - The costume worn by the character in the centre looks old and
worn, which indicates something has happened to
them, easily telling the audience that this is a horror
genre of movie. The costume worn by the child to the
right indicates their age, so shows them to be
vulnerable and isolated. The shot type is a mid-shot,
but it is easy to see the child's facial expression,
showing her fear and vulnerability. It also allows you
too see that she is holding on to the arm of the other
character, indicating toward what the storyline of the
movie would be, and the relationship between the two
characters. This shot also allows you to easily see the
costume, and link the costume to the horror genre. This
shot type does not show the face of one character,
linking to the theme of mystery within the horror genre, as the
audience are unaware of whom the character is.
Layout - Having one of the characters in the centre highlights their importance within
the movie, and the child to the side uses the rule of thirds, which shows her
vulnerability, linking to the horror genre as she is appearing to be afraid. The title is
in the conventional place as it is in the centre of the page, but more toward the
bottom so you can see what else is going on in the poster. This is conventional as

2. within the horror genre most things happen around the characters, intending to make
the audience fearful.
Language - the writing at the top of the page
would be conventional as it would attract a
wider audience toward the movie, as those
who like the movie Pans Labyrinth may wish to
watch this movie, as it could be similar. The use of the phrase 'A mothers love is
forever' links to the title and also gives you and insight into what the movie storyline
would include, and also gives a sense of mystery toward the film, linking well to the
horror genre. This is all conventional as it would gain a wider audience and also link
to the horror genre as it would create a fear of the unknown in the audience.
Conventions of genre - The use of darker colours are conventional within the horror
genre to link to the theme of mystery, as is the shot type used, to show the isolation
and also the facial expression of the character. The costume worn by the characters
is conventional as it is old and worn clothing, which creates a sense of mystery as to
what has happened to the character, linking to the storyline and giving a small insight
into what is going to happen in the movie.
Conventions of form - The writing at the top could be expected as it would attract a
wider audience, due to the mention of another movie of this genre. The sans serif
fonts and the colours would be conventional as they would stand out on the
background, so catch the audience’s attention and make an impact on them. A
person being in the centre of the poster would be conventional, as it draws attention
toward it and shows they are key to the storyline of the movie.