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The making of FILM4.com

Conference talk - 2010
They make films
World class films
and
Independent films
They know their
biscuits
They went
through a
change
From subscription to free
Now they have
film fans
watching
Not just the
film fanatics
http://www.realise.com/

But the
website
hadn't
changed

Google
Believe it or not,
both have a lot
in common
Everyone has
an opinion on
film
Everyone sits down
at the same times
When the TV goes on after dinner

7pm

Once the kids are in bed

9pm

The weekend with a glass of wine

11pm
Mood is
affected by
film, and we
choose a film
based on it
The end result
http://www.realise.com/

Google
http://www.realise.com/

CINEMATIC
Evoke the emotion,
passion, wonder, impact
and awe

Google
http://www.realise.com/

7pm / 9pm / 11pm
Make sure the No.1 thing
they want to do, is easy
to do

Google
http://www.realise.com/

The same great fanatical
content is still here

Google
http://www.realise.com/

Google

Film4 make films
Lets talk about them
http://www.realise.com/

Google

Start discussing film
http://www.realise.com/

The FILM4 trusted
review

Google
http://www.realise.com/

Simple, open,
comments

Google
http://www.realise.com/

Google

More videos
http://www.realise.com/

Google

The film detail
The research & planning

Current site/competitor
focus groups

User research/
Persona development
Journey planning

New site user testing
The research & planning

Current site/competitor
focus groups

User research/
Persona development
Journey planning

New site user testing
The research & planning

Current site/competitor
focus groups

User research/
Persona development
Journey planning

New site user testing
The research & planning

Current site/competitor
focus groups

User research/
Persona development
Journey planning

New site user testing
The research & planning

Current site/competitor
focus groups

User research/
Persona development
Journey planning

New site user testing
The new approach:
Less content - more value
Created Per Month

Before

After

Reviews

55

15

Cinema trailers

21

4

Interviews

12

4

Competitions

4

2
The site held the audience &
market share on 2009’s figures
Plus the netpromoter
satisfaction score has gone
up by 4%
The new approach meant more
interest from studio advertisers
Thank you

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Making of Film4.com - 2010