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Journey
 
 
Kidney Heist Tale The Truth About Movie Popcorn
 
 
 
 
 
“ Where there’s smoke there’s FIRE”
 
S implicity U nexpectedness C oncreteness C redibility E motions S tories
Group  Summary  of Made to Stick Small Groups Random Paragraphs – Find the Core Write in marker on A4 The Core Message(s)  of each paragraph/section  (18)
 
S implicity U nexpectedness C oncreteness C redibility E motions S tories
S imple
 
2  Steps
S implicity U nexpectedness C oncreteness C redibility E motions S tories
THE  Low Fare Airline Southwest 1000’s employees must know it Informs decision making THE Low Fare Airline = Core Fun place to work = next circle Simple and reflect commander’s intent
“ A healthy 17-year-old heart pumped the gift of life through 34 year-old Bruce Murray, following a four-hour transplant that doctors said went without a hitch.” Award Winning Journalist Lead.
3 Words
S imple
Compact
"Comprehensive community building like in Victorian Landcare, lends itself to a return on investment  rationale that can be modeled on current best practice"
“ A bird in the hand is worth 2 in the bush” Proverb
J  FKFB  INAT  OAF  LNA  SAI  RS
JFK  FBI  NATO  AFL  NASA  IRS
 
 
 
Curse of Knowledge “ Maximising shareholder value”   CEO  its ok …  Flight attendant  its not
S imple
 
U nexpected
Depicts 106,000 aluminum cans, the number used in the US every thirty seconds.
C oncrete
C redible
E motional
S tories
HUMOUR

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