Green Plates is a startup company that manufactures recyclable paper plates to reduce waste. The company will be a partnership between Andrew Strausberger and a friend. Strausberger will focus on research and development to create fully recyclable plates. The friend will handle marketing. They have identified an 800 square foot property renting for $1,350 per month that will serve as the company's location. Initial inputs will cost an estimated $668,200, which the founders will fund through personal savings. The company will operate under a model of monopolistic competition.

1. Green Plates
Andrew Strausberger
“Plates That Save the Planet”

2. About Us
• Green plates is a recycled plate company that is working to reduce the
amount of regular paper plates used
• All green plates are recyclable
• Made of only recycled products
• High quality plates

3. Partnership
• The company of Green Plates is a somewhat specialized company that plans
to stay relatively small.
• Because of this, it will start out as partnership with myself and one of my
environmentally conscious friend
• My friend will focus on the marketing of the plates
• I will focus on the research and development of the plates to make them
100% recyclable and as cost effective as possible

4. Real Estate
• Listing: http://www.cityfeet.com/cont/ForLease/LN19126299/1172-Grimes-
Bridge-Road-Roswell-GA-30075
• As a company that primarily ships the product, real estate location is based on
convenience to get to
• 800sq ft,
• $20.25/sqft per year
• $1,350 per month rent
• $16,200 per year

5. Inputs
Input Estimated Cost per year ($)
Rent 16,200
Engineers to create design for plates 240,000
Workers to manage plate production 100,000
Equipment to manufacture the plates 300,000
Recycled materials to make plates 12,000
Total 668,200
• Money will come
from my savings
fund as well as my
partner’s savings
fund
• We will have the
savings after
working several
years in another job

6. Licenses and Fees
•Fees include maintenance and unsatisfied
customers
•We will need insurance to cover the workers if
they were to get injured.
•We will pay income taxes

7. Demographics
•We have no true focus in marketing
•Anyone can help save the planet by
using plates that result in less waste
for our planet!

8. Market Structure
• Monopolistic Competition-Our product would be protected by a patent, but
firms can make their own product to compete
• Competition- any industry that wants to produce plates that are more
environmentally friendly than the original paper plate
• Our plate is the most environmentally friendly with the best quality and no
leakage

9. Business Card
Green plates
“Plates That Save the Planet”
• Andrew Strausberger
• 789-765-5568
• The most environmentally safe plates on the
market!

10. Citations
• "A Fat Girl Ate Me... Reclaiming My Life." : Working out with Paper Plates! N.p.,
n.d. Web. 04 Mar. 2015.
• "PSDGraphics." PSDGraphics RSS. N.p., n.d. Web. 04 Mar. 2015.