The document outlines an agenda for a meeting to discuss improving breastfeeding rates in the African American community. The agenda includes an icebreaker activity, presentations on human centered design and the history and benefits of breastfeeding. There will be discussions to identify barriers to breastfeeding and potential solutions. Statistics are presented showing disparities in breastfeeding rates and outcomes between racial groups. The objective is to better understand challenges and engage the community to improve health disparities.

2. INTRODUCTION
Agenda
Objective and Expectations
 To better understand the benefits and challenges
 To brainstorm possible solutions
 Have fun and be creative
 Share ideas and experiences
Name Tags and Sign-in Sheets
Other Housekeeping
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3. AGENDA
Time Agenda Item
11:00 – 11:05 Welcome
11:05 – 11:25 Activity – Word Cloud
11:25 – 12:00 Project Overview and Objective
(Lunch Served)
12:00 – 12:45 Discussion – Identifying Barriers/Challenges/ Beliefs
12:45 – 1:45 Discussion – Addressing Identified Issues
1:45 – 2:00 Closing
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4. ICE BREAKER ACTIVITY
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5. WHAT IS HUMAN CENTERED DESIGN?
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6. EXPLORE THE HISTORY
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7. CAN WE ALL AGREE?
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9. KIDS WELLCARE
Mission Statement
The mission of Kids WellCare is to reduce health
disparities and improve health outcomes of our
children through integrated holistic solutions.
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10. KIDS WELLCARE:
PROGRAMS
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11. KIDS WELLCARE
• Begin with nutritional health coaching for families with children
who have food intolerances
• Founded in 2012 (Nonprofit in 2014)
Our Team
• Joy Stephens, MPH(c) – Executive Director
• Shanun Andrews - Board Member (Secretary)
• Carolyn Prater – Board Member (Treasurer)
• Keilah Jacques, MSW – Program Advisor
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12. RESEARCH OBJECTIVE
This is research study designed to…
• Better understand beliefs and barriers
• Identifying innovative solutions
• Engage the community in efforts to improve
disparities
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13. What breastfeeding
health benefits are you
aware of?
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14. BENEFITS TO INFANTS
• Immune system enhancements due to antibodies
• Lower risk of asthma or allergies
• Fewer ear infections
• Fewer respiratory illnesses
• Few instances of diarrhea
• Higher IQ scores due to impact on brain development
• Weight management (now and in the the future)
• Reduce risk of SIDS
• Reduce risk of Type 2 diabetes
• Lower risk of certain cancers
• Reduced risk of childhood leukemia
Source: Office of the Surgeon General (US); Centers for Disease Control and
Prevention (US); Office on Women's Health (US). The Surgeon General's Call
to Action to Support Breastfeeding. Rockville (MD): Office of the Surgeon
General (US); 2011. The Importance of Breastfeeding. Retrieved from:
http://www.ncbi.nlm.nih.gov/books/NBK52687/
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15. BENEFITS TO MOTHERS
• Post pregnancy weight loss
• Reduce uterine bleeding after birth
• Reduce risk of breast cancer
• Reduce risk of uterine and ovarian cancer
• Reduce risk of osteoporosis and bone fractures later in life
• Reduce risk of Type 2 diabetes
• Less expensive than formula
• Promotes emotional health (lowers the risk for postpartum depression)
Source: Office of the Surgeon General (US); Centers for Disease Control and
Prevention (US); Office on Women's Health (US). The Surgeon General's Call
to Action to Support Breastfeeding. Rockville (MD): Office of the Surgeon
General (US); 2011. The Importance of Breastfeeding. Retrieved from:
http://www.ncbi.nlm.nih.gov/books/NBK52687/
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16. Current Breastfeeding
Statistics
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17. DISPARITIES IN BREASTFEEDING PRACTICES
Race/Ethnicity Ever Breastfed
(%)
Breastfeeding at
6 months (%)
Breastfeeding at
12 months (%)
Total US 75.0 43.0 22.4
Non-Hispanic
Black
58.1 27.5 12.5
American Indian
or Alaska Native
73.8 42.4 20.7
Asian or Pacific
Islander
83.0 56.4 32.8
Hispanic or Latino 80.6 46.0 24.7
Non-Hispanic
White
76.2 44.7 23.3
Office of the Surgeon General (US); Centers for Disease Control and
Prevention (US); Office on Women's Health (US). The Surgeon General's Call
to Action to Support Breastfeeding. Rockville (MD): Office of the Surgeon
General (US); 2011. Rates of Breastfeeding. Retrieved from:
http://www.ncbi.nlm.nih.gov/books/NBK52681/
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18. Why does this matter to
our community?
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19. ISSUE: INFANT MORTALITY RATE DEVELOPED COUNTRIES, 2010
Source: Centers for Disease Control. (2014, September 24.)National Vital
Statistics Reports. 63(5). Retrieved from:
http://www.cdc.gov/nchs/data/nvsr/nvsr63/nvsr63_05.pdf
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20. ISSUE: US INFANT MORTALITY BY RACE 2000-2013
Source: Centers for Disease Control. (2015, August 6.)National Vital Statistics
Reports. 64(9). Retrieved from:
http://www.cdc.gov/nchs/data/nvsr/nvsr64/nvsr64_09.pdf
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21. ISSUE: BREAST CANCER DEATHS BY RACE
Source: Centers for Disease Control. Breast Cancer Rates by Ethnicity.
Retrieved from: http://www.cdc.gov/cancer/breast/statistics/race.htm
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23. DISCUSSION 1:
BARRIERS/CHALLENGES/BELIEFS
Objective: Develop a list of factors that influences breastfeeding
in African-American families
Areas of focus:
 Family and Friends
 Workplace
 Community
 Physical/Health
 Hospitals/Healthcare Providers
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25. DISCUSSION 2:
ADDRESSING IDENTIFIED ISSUES
Objective: Develop a list of ideas for addressing the identified
barriers, challenges and beliefs identified.
How do we…
• Change social norms
• Educate
• Encourage
• Make it easier
• Increase awareness
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26. CLOSING REMARKS
• Additional Thoughts/Feedback
• Next Steps
• Surveys
• Conclusion
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27. On behalf of our team,
thank you for your time and
participation!
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