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"Capturing Your Market" - 2006 Washington G2
Sunrise Medical Laboratories is a regional clinical laboratory located outside New York City that has experienced significant growth since being founded in 1972. The laboratory has 285 employees, projects serving 1.2 million patients in 2006, and expects $55 million in revenue that year. The presentation outlines Sunrise's strategies for continued growth, including financial discipline, a service-oriented culture, marketing, sales programs, and information technology connectivity.
