You and your space crew have made an emergency landing on the moon after mechanical failure. You must choose 15 survival items to help make the 300 mile journey to the international space station. You are asked to individually and then as a group rank the 15 items from most important (1) to least important (15). The expert rankings provide reasoning for their order of importance.
The document is comprised of the date "02/10/09" repeated 34 times with no other text. It appears to be noting the same date over and over again but provides no other context or information.
RUF is a small, high-end sports car manufacturer known for building customized versions of Porsche vehicles. In 1994, RUF entered a team in One Lap of America, an endurance race with over 85 teams competing over 6 days, 9 tracks, and 12 time trials covering 5,200 miles across North America. The RUF car won first place at multiple tracks during the event, demonstrating its performance against vehicles from manufacturers like Porsche, BMW, and others.
When asked what the limitations of a sports car going 200 mph and beyond, most enthusiasts know horsepower and aerodynamics are the key.. But what few realize is that perhaps the biggest challenge and restraint as to higher top speeds is tire technology. Using RUF Automobile GmbH as the drop, this presentation outlines live at 200 mph from the tire's perspective.
Google Analytics is wereldwijd dé meest gebruikte webanalytics tool. Het mag je dus niet verbazen dat steeds meer bedrijfsbeslissingen gemaakt worden op basis van Google Analytics data. Toch staan nog veel CEO's huiverachtig tegenover het kluwen aan data dat elke dag wordt gegenereerd. Tijd om daar iets aan te doen! Deze gratis Whitepaper geeft CEO's een inzicht in dé 8 Google Analytics metrics die ze nauwlettend in de gaten moeten houden.
There are over 10 million family businesses in the United States, and $4.5 trillion of equity in these businesses are predicted to transfer in the next five years. But successful succession is a real challenge for family businesses (67% failure rate), so here is an overview with suggestions to help plan for succession success.
Note: This was designed in PPTX 2007 with lots of animation that is lost in slideshare, so I've removed all the animations and converted it to a ppt. But some Slideshare glitches come through (white backgrounds turn black, background photos that don't screen back)
CONVERSION DAY :: Amplifying Storytelling with Influencer MarketingCarole Lamarque
Conversion Day is an event for digital marketers & -experts to get the latest strategies for increasing website conversion rates. Our experts will share their insights and knowledge without any secrets.
The document discusses reasons for advertising on mobile platforms. It notes that mobile ad campaigns are 5 times more effective than online ads and result in higher awareness, purchase intent, and conversions compared to online advertising. Specifically, mobile drives 3 times higher product purchases and up to 7 times higher intent for certain categories like technology. The high read and response rates of mobile also make it more successful than internet advertising.
This document contains instructions and questions for a strategic leadership styles instrument. It asks the respondent to rank 40 statements from 1 to 8 based on how accurately they describe the respondent's behaviors and beliefs as an organizational leader. The rankings are then totaled according to 8 leadership styles: Prophet, Barbarian, Builder, Explorer, Synergist, Administrator, Bureaucrat, and Aristocrat. Higher scores indicate stronger alignment with that particular leadership style. The document provides a scoring sheet and grid to plot the results as well as brief interpretations of each leadership style.
The document is comprised of the date "02/10/09" repeated 34 times with no other text. It appears to be noting the same date over and over again but provides no other context or information.
RUF is a small, high-end sports car manufacturer known for building customized versions of Porsche vehicles. In 1994, RUF entered a team in One Lap of America, an endurance race with over 85 teams competing over 6 days, 9 tracks, and 12 time trials covering 5,200 miles across North America. The RUF car won first place at multiple tracks during the event, demonstrating its performance against vehicles from manufacturers like Porsche, BMW, and others.
When asked what the limitations of a sports car going 200 mph and beyond, most enthusiasts know horsepower and aerodynamics are the key.. But what few realize is that perhaps the biggest challenge and restraint as to higher top speeds is tire technology. Using RUF Automobile GmbH as the drop, this presentation outlines live at 200 mph from the tire's perspective.
Google Analytics is wereldwijd dé meest gebruikte webanalytics tool. Het mag je dus niet verbazen dat steeds meer bedrijfsbeslissingen gemaakt worden op basis van Google Analytics data. Toch staan nog veel CEO's huiverachtig tegenover het kluwen aan data dat elke dag wordt gegenereerd. Tijd om daar iets aan te doen! Deze gratis Whitepaper geeft CEO's een inzicht in dé 8 Google Analytics metrics die ze nauwlettend in de gaten moeten houden.
There are over 10 million family businesses in the United States, and $4.5 trillion of equity in these businesses are predicted to transfer in the next five years. But successful succession is a real challenge for family businesses (67% failure rate), so here is an overview with suggestions to help plan for succession success.
Note: This was designed in PPTX 2007 with lots of animation that is lost in slideshare, so I've removed all the animations and converted it to a ppt. But some Slideshare glitches come through (white backgrounds turn black, background photos that don't screen back)
CONVERSION DAY :: Amplifying Storytelling with Influencer MarketingCarole Lamarque
Conversion Day is an event for digital marketers & -experts to get the latest strategies for increasing website conversion rates. Our experts will share their insights and knowledge without any secrets.
The document discusses reasons for advertising on mobile platforms. It notes that mobile ad campaigns are 5 times more effective than online ads and result in higher awareness, purchase intent, and conversions compared to online advertising. Specifically, mobile drives 3 times higher product purchases and up to 7 times higher intent for certain categories like technology. The high read and response rates of mobile also make it more successful than internet advertising.
This document contains instructions and questions for a strategic leadership styles instrument. It asks the respondent to rank 40 statements from 1 to 8 based on how accurately they describe the respondent's behaviors and beliefs as an organizational leader. The rankings are then totaled according to 8 leadership styles: Prophet, Barbarian, Builder, Explorer, Synergist, Administrator, Bureaucrat, and Aristocrat. Higher scores indicate stronger alignment with that particular leadership style. The document provides a scoring sheet and grid to plot the results as well as brief interpretations of each leadership style.
The term branding is relegated to companies, however today almost every individual has a personal brand. Start thinking of yourself as a brand, to be a better leader, to be a better employer brand, to celebrate your accomplishments.
Marketing expert Carole Lamarque werkt mee aan innovatief marketing concept ...Carole Lamarque
BD myShopi strikt marketing expert Carole Lamarque
voor native advertising concept “myShopizine”
Met een oplage van 1,5 miljoen exemplaren is myShopizine het grootste consumentenmagazine van België. Via native advertising worden consumenten geïnspireerd tot efficiënter en goedkoper shoppen. En wie beter om dit native advertising concept te ondersteunen dan marketing madam Carole Lamarque, founding partner van Duval Union Consulting.
In de oktobereditie van myShopizine fungeert Carole samen met haar dochter Margaux als spreekbuis voor adverteerders zoals Delhaize, Ikea, Ecover en Vandersanden Group. Een unieke ervaring, zo noemt ze het zelf, en een unieke kans om native advertising eens van binnenuit te beleven. Carole: “Native advertising kan en moet een echte meerwaarde bieden aan de lezer. Er zijn genoeg voorbeelden te vinden van hoe het níet moet. Mijn ervaring met myShopizine is dat het perfect haalbaar is om de boodschap van de adverteerders te brengen zonder de authenticiteit van de centrale consument op te offeren. Bij een goeie mix van commerciële en inspirationele content zijn zowel de adverteerder als de lezer gebaat.”
The document discusses influencer marketing and provides examples of how it can be implemented. It defines influencers as individuals who express contextually relevant messages that are meaningful enough to elicit action from others. It then outlines an influencer marketing model which includes selecting influencers, segmenting them into categories, assessing their impact, and creating "influencer passports." The document also provides examples of content that can be shared with influencers and discusses integrating influencer marketing into an overall marketing plan.
This document contains common vocabulary terms used in hotels. It lists various staff positions like bellboy, front-office clerk, hall porter, and housekeeping staff. It also includes common areas and items such as lobby, elevator, bath, room, luggage, key, key card, towel, and room service.
Amplifying Storytelling in your Marketing PlanCarole Lamarque
The luxury goods industry is shifting focus from which markets drive growth to which channels drive growth. The luxury industry is one of the most competitive in the world, and social media is the newest battleground to develop loyalty and brand heritage, as well as to reach new segments of potential customers. In today’s complex digital world, there is an increasing number of different ways to reach customers. It makes it difficult for marketers to stay on top of this evolution and to ensure the right mediums are leveraged in function of the business and marketing objectives. Multiple clients have already given Duval Union Consulting their trust for managing their marketing projects, from strategy to implementation.
The Pikes Peak International Hill Climb is one of the oldest continuously run races in the United States, second only to the Indianapolis 500. The 12.4 mile course ascends over 4,720 feet to an elevation of 14,110 feet, featuring 156 corners with only one protected by a guardrail. Teams from the United States, Asia, and Europe compete in classes like stock car, truck, and unlimited. German manufacturer RUF Automobile has had success competing cars like the CTR and CTR2sport in the Open Division class, finishing second place on multiple occasions. The mountain course presents the biggest challenge of staying on the road.
RUF is a German automobile manufacturer known for high-performance sports cars. In 1987, a RUF model set the world record for the fastest production car. RUF cars have beaten Ferraris and Porsches in races and are praised for their torque, handling, and success in racing competitions against purpose-built race cars. Though designed for street use, RUF cars are able to compete with and beat dedicated race cars on the track without modifications.
The document discusses the rise of influencer marketing. It explains that traditional advertising is becoming less effective as consumers have become numb to mass media marketing and put more trust in recommendations from individuals. Influencer marketing taps into consumers' tendency to trust word-of-mouth recommendations by having influential social media figures promote brands and products to their audiences. While challenging to manage, influencer marketing can be an effective strategy, with reports finding it generates higher customer retention and greater sales than traditional paid advertising. The document advocates that marketers should explore using influencer marketing but also addresses some of the risks when relinquishing some brand control.
A quick paced introduction to "Test Driven Development" (TDD) in an agile environment. The TDD philosophy states that you should develop your tests and then write code to make your tests pass and satisfy user requirements.
The term branding is relegated to companies, however today almost every individual has a personal brand. Start thinking of yourself as a brand, to be a better leader, to be a better employer brand, to celebrate your accomplishments.
Marketing expert Carole Lamarque werkt mee aan innovatief marketing concept ...Carole Lamarque
BD myShopi strikt marketing expert Carole Lamarque
voor native advertising concept “myShopizine”
Met een oplage van 1,5 miljoen exemplaren is myShopizine het grootste consumentenmagazine van België. Via native advertising worden consumenten geïnspireerd tot efficiënter en goedkoper shoppen. En wie beter om dit native advertising concept te ondersteunen dan marketing madam Carole Lamarque, founding partner van Duval Union Consulting.
In de oktobereditie van myShopizine fungeert Carole samen met haar dochter Margaux als spreekbuis voor adverteerders zoals Delhaize, Ikea, Ecover en Vandersanden Group. Een unieke ervaring, zo noemt ze het zelf, en een unieke kans om native advertising eens van binnenuit te beleven. Carole: “Native advertising kan en moet een echte meerwaarde bieden aan de lezer. Er zijn genoeg voorbeelden te vinden van hoe het níet moet. Mijn ervaring met myShopizine is dat het perfect haalbaar is om de boodschap van de adverteerders te brengen zonder de authenticiteit van de centrale consument op te offeren. Bij een goeie mix van commerciële en inspirationele content zijn zowel de adverteerder als de lezer gebaat.”
The document discusses influencer marketing and provides examples of how it can be implemented. It defines influencers as individuals who express contextually relevant messages that are meaningful enough to elicit action from others. It then outlines an influencer marketing model which includes selecting influencers, segmenting them into categories, assessing their impact, and creating "influencer passports." The document also provides examples of content that can be shared with influencers and discusses integrating influencer marketing into an overall marketing plan.
This document contains common vocabulary terms used in hotels. It lists various staff positions like bellboy, front-office clerk, hall porter, and housekeeping staff. It also includes common areas and items such as lobby, elevator, bath, room, luggage, key, key card, towel, and room service.
Amplifying Storytelling in your Marketing PlanCarole Lamarque
The luxury goods industry is shifting focus from which markets drive growth to which channels drive growth. The luxury industry is one of the most competitive in the world, and social media is the newest battleground to develop loyalty and brand heritage, as well as to reach new segments of potential customers. In today’s complex digital world, there is an increasing number of different ways to reach customers. It makes it difficult for marketers to stay on top of this evolution and to ensure the right mediums are leveraged in function of the business and marketing objectives. Multiple clients have already given Duval Union Consulting their trust for managing their marketing projects, from strategy to implementation.
The Pikes Peak International Hill Climb is one of the oldest continuously run races in the United States, second only to the Indianapolis 500. The 12.4 mile course ascends over 4,720 feet to an elevation of 14,110 feet, featuring 156 corners with only one protected by a guardrail. Teams from the United States, Asia, and Europe compete in classes like stock car, truck, and unlimited. German manufacturer RUF Automobile has had success competing cars like the CTR and CTR2sport in the Open Division class, finishing second place on multiple occasions. The mountain course presents the biggest challenge of staying on the road.
RUF is a German automobile manufacturer known for high-performance sports cars. In 1987, a RUF model set the world record for the fastest production car. RUF cars have beaten Ferraris and Porsches in races and are praised for their torque, handling, and success in racing competitions against purpose-built race cars. Though designed for street use, RUF cars are able to compete with and beat dedicated race cars on the track without modifications.
The document discusses the rise of influencer marketing. It explains that traditional advertising is becoming less effective as consumers have become numb to mass media marketing and put more trust in recommendations from individuals. Influencer marketing taps into consumers' tendency to trust word-of-mouth recommendations by having influential social media figures promote brands and products to their audiences. While challenging to manage, influencer marketing can be an effective strategy, with reports finding it generates higher customer retention and greater sales than traditional paid advertising. The document advocates that marketers should explore using influencer marketing but also addresses some of the risks when relinquishing some brand control.
A quick paced introduction to "Test Driven Development" (TDD) in an agile environment. The TDD philosophy states that you should develop your tests and then write code to make your tests pass and satisfy user requirements.
1. LOST IN SPACE
In the following situation, your survival will depend upon how well your sub group
can share its knowledge and thinking on an unfamiliar situation to make the right
decision.
TASK
1. Read over the situation and complete stage 1 without discussing it with your other sub group
members.
2. Once everyone in the sub group has completed stage 1, go on to complete stage 2 together.
Situation
You are a member of a space exploration crew scheduled to dock with an international
space station. In the process, your shuttle suffered mechanical failure, forcing you to land
on the lighted side of the moon, at a point 300 miles from the space station. During the
emergency landing, most of the shuttle’s equipment was damaged, and, since survival
depends on reaching the space station, the most vital items available must be chosen for
the 300-mile journey.
Your task
On the following page are the 15 items left intact and undamaged after landing. Your
task is to rank these items according to their importance in helping you reach your
destination, starting with “1” the most important, to “15” the least important. You should
assume the number in the crew is equal to the number in your sub group, you are the
actual people in the situation, the sub group has agreed to work and stay together, and
all 15 items are in good working condition. Go on to complete stage 1 on the following
stage. This should be done individually without discussion with the sub group members.
Stage 1
You should individually rank each item. 1 is most important; 15 is the least
important. Do not discuss the situation or the task until each member has finished
the individual ranking.
2. Items Individual Sub Group Expert Ranking
Ranking Ranking
Box of matches
Food concentrate
20 meters of nylon
rope
Parachute silk
Portable heating
unit
Two .45 caliber
pistols
One case
dehydrated milk
Two 50 kg tanks of
oxygen
Stellar map (of
moon’s
constellations)
Life raft
Magnetic compass
25 life of water
Signal flares
First aid kit with
hypodermic needle
Solar powered FM
receiver/transmitter
Stage 2
Now get together to rank the 15 items as a team. Once discussion begins, don’t
change your individual ranking.
Lost in Space Answer Sheet
Expert Ranking
Items Ranking Reason
Oxygen 1 Fills respiration requirements
Water 2 Replenishes that lost through
sweating, etc.
3. Map 3 Principal means of finding
direction
Food 4 Supply daily food required
FM Receiver 5 Distress signal transmitter, possible
communication with space station
or another shuttle
Rope 6 Useful in tying injured together,
help in climbing
First Aid Kit 7 Oral pills or injecting medicine
available
Parachute 8 Shelter against sun’s rays
Raft 9 Could be used along with self
propulsion devices to cross chasms,
etc.
Flares 10 Distress call when line of sight
possible
Pistols 11 Self-propulsion devices could be
made
Milk 12 Not needed as food mixed with
water is used for drinking
Heating Unit 13 Useful only if party landed on
dark side of the moon
Compass 14 Probably no magnetized poles, so
useless
Matches 15 Little or no use on the moon