The document discusses using Lomo cameras to capture unexpected, unique photos among young people in Indonesia. It analyzes photography trends, the Lomo camera options and community. The target audience is urban youth aged 15-25 who enjoy creative and spontaneous activities. The marketing strategy is to build awareness of Lomo cameras through various media and promotions, with the message of "Expect the Unexpected" to attract those interested in unexpected, artistic photography. Workshops and photo competitions will be held to promote Lomo photography.

1. LOMO PLAN Prepared by : Marselina Agusta 0706245804

2. The Macro Analysis The PHOTOGRAPHY TREND among youngster The LOMO camera brings a new ART of photography called “LOMOGRAPHY” LOMO creates random, unique, artistic, unpredictable photos, depends on the type of the camera. Lomography Community in Indonesia called “LOMONESIA” Lomonesia makes a routine activity such as Photo hunting, Gathering, Exhibition and Workshop.

3. The Micro Analysis Youth Loves ART + PHOTOGRAPHY LOMO - The “Young” people Community LOMO brings something “new”, fresh, unique, different, fun, and unpredictable Match the Psychography of Urban Youngster

4. The Lomo Camera : Diana+, Diana Mini, Lubitel, Colorsplash, Fisheye, Frogeye Underwater, SuperSampler, ActionSampler, Oktomat, POP9, Horizon Panoramic, Pinhole camera, Lomolitos, etc. What the Hell is Lomo? Price : Rp. 155.000,00 – Rp. 6.500.000,00 Place : Website ( lomonesia.co.id, shop.lomography.com), Online store @ kaskus, multiply, facebook, etc Lomography Embassy Store Jakarta Aksara Store Promotion : Sales Promotion, Advertising, Word Of Mouth, Event – Exibhition – Workshop, In store - promo Press Conference, Community Offer-Discount-Gathering, Social Network media

5. Male, Female 15-25 yrs old URBAN Highschool - College Student Young and Free Gaul & Eksis Creative Always try to be different Into ART Love Challenge Open to try new things The Target Audience

6. Insight: “ I’m attracted and mused with everything that creative, artistic, unique, random, different, and spontanious”

7. Problem Low awareness about what REALLY is LOMO in youngster Solution Introducing LOMO and Lomography as a new form of photography that artistically “ unexpected” Advertising Objective Introducing LOMO to Youngster so they can be attracted and use it.

8. LOMO creates the UNEXPECTED photos + “ I’m attracted and mused with everything that creative, artistic, unique, random, different, and spontanious” What To Say ( Proposition) The Message : “ Get the unique, random, and unexpected photo with LOMO”

9. Magazine, Newspaper Radio Talkshow Sales Promotion – Discount to LOMONESIA MEMBER Event LOMO photo COMPETITION Print Ad & Advertorial Social Networking Media Word Of Mouth How and Where To Say

10. Before we jump to the BIG idea, Let’s check out this video..

11. Click to watch

12. Click to watch

13. And the 11 th rule is:

14. EXPECT THE UNEXPECTED BIG IDEA

15. EXPECT THE UNEXPECTED LOMO (CHARACTERISTIC) – EFFECT PHOTOS College School Student “Expect the Unexpected” -againts their routine- The LOMO Out of the Box RULES

17. THAT’S IT AND THANK YOU 