Loja is a city in Ecuador known for its landscape, gastronomy, and cultural events. The main attractions include Jipiro Park, Podocarpus Park, and the towns of Vilcabamba, Saraguro, and Cisne. Traditional Loja dishes feature potatoes, corn, pork, cecina, humitas, repe, and tamales. Several annual cultural festivals celebrate religious figures like the Virgin of El Cisne and independence days.