recent trends in hotel marketing department expenditures

1. Distribution of Unit-Level Marketing Department Expenses 2006 Source: PKF Hospitality Research 1996

2. Change in Marketing Department Expenses 2005 to 2006 Source: PKF Hospitality Research

3. Marketing Department vs Total Revenue Annual Change – 1990 to 2006 LT Marketing Average: 2.6% LT Revenue Average: 3.7% Source: PKF Hospitality Research