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2005 Regional Summit Creating Value For Filipino Businesses Presentation By Jose Pecho


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This is Jose Pecho's powerpoint presentation for the Economic Empowerment session at the NaFFAA R8 Summit in 2005

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2005 Regional Summit Creating Value For Filipino Businesses Presentation By Jose Pecho

  1. 1. NaFFAA Business Session
  2. 2. CREATING VALUE WITHIN THE FILIPINO-AMERICAN COMMUNITY Working Together for Mutual Benefit Presented by NaFFAA September 17, 2005 Placeholder for Opening Music Closing
  3. 3. Opportunities Threats Strengths Weaknesses ABOUT THE FILIPINO-AMERICAN COMMUNITY External Internal External Internal <ul><li>High Household Income </li></ul><ul><li>High Education Level </li></ul><ul><li>Highly Skilled and Employed in Professional Positions </li></ul><ul><li>Significant Population in Key Markets </li></ul><ul><li>Business Owners </li></ul><ul><li>No Cohesive Voice </li></ul><ul><li>Political involvement is minimal </li></ul><ul><li>Behind-the-Scenes Blending-in Mentality </li></ul><ul><li>Economic Empowerment </li></ul><ul><li>Social Empowerment </li></ul><ul><li>Political Empowerment </li></ul><ul><li>Perceived as a Small Minority Group </li></ul><ul><li>Politically Weak </li></ul><ul><li>Dwindling Resources Allocated to More Vocal Groups </li></ul>
  4. 4. Filipino-American Demographics <ul><li>$35 Billion in Spending Power </li></ul><ul><li>Significantly Exceeds US Median Household Income </li></ul><ul><li>Second Largest Asian Group in the Country </li></ul><ul><li>Almost 50% Live in California </li></ul><ul><li>64% Are Foreign-Born </li></ul>US = $42,148 (insert data) Source: 2000 US Census
  5. 5. T A N G I B L E I N T A N G I B L E <ul><li>Sense of Community </li></ul><ul><li>Friendship </li></ul><ul><li>Building Business Relationships </li></ul><ul><li>Networking Opportunities </li></ul><ul><li>Civic Pride </li></ul><ul><li>A stronger, more powerful voice for all Filipinos </li></ul><ul><li>Direct Business Generated between Members </li></ul><ul><li>Business Generated through Referrals and Leads from Chamber Members </li></ul>What Compelling Benefits Does Patronizing Filipino-American Businesses Offer? What is Our Value Proposition?
  6. 6. VISION An Empowered Filipino-American Community, both Politically and Economically MISSION Promote, Support, and Encourage Fil-Ams to use other Fil-Ams in Business, Investments, and Employment GOALS Advance Filipino-American Interests For Current and Future Generations
  7. 7. Action Plan <ul><li>Build Trust and Goodwill </li></ul><ul><li>Develop Vehicles for Communicating Opportunities In </li></ul><ul><ul><li>Business </li></ul></ul><ul><ul><li>Investments </li></ul></ul><ul><ul><li>Employment </li></ul></ul><ul><li>Seek to Promote and Utilize Suppliers and Service Providers Within the Filipino-American Community, First and Foremost, Give Business Owners a chance </li></ul><ul><li>Spread the Word, Filipino First Campaign </li></ul><ul><li>Get Involved and direct your spendable dollars within our Community </li></ul>
  8. 8. For the Customer For the Supplier <ul><li>Allow Supplier and Service Provider to Make Fair Profit </li></ul><ul><li>Give a Filipino Entrepreneur a Chance to Earn Your Business </li></ul><ul><li>Charge the Filipino Customer the “Best” Price You Offer Your Best Customers </li></ul><ul><li>Exceed The Customers Expectation for Service and Products </li></ul><ul><li>Ask what you can do to earn our Communities Business? </li></ul>EXPECTATIONS FOR DOING BUSINESS IN THE COMMUNITY
  9. 9. Business Identification Exercise <ul><li>Identify 3 businesses that you know are owned by Filipino Americans </li></ul><ul><li>Naming one company, state one reason why you patronize this company’s product or service? </li></ul><ul><li>If you have not utilized a Filipino business, what is one reason they could do better to deserve your support? </li></ul><ul><li>Create a Score Card </li></ul><ul><li>Discuss results in your small group and report back </li></ul>